Beauty and personal care · Metro area · Delaware
Nail salons in the Dover, DE metro area
Competitor counts, household spending and official business counts for nail salons in the Dover, DE metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #228 of 387 scored metro areas
The only scored metro area based in Delaware
- Listings
- 36
- 14 chain locations (39%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $63.2M
- On personal care products and services · $884 a household
- Spending per listing
- $1.8M
- 5% above the U.S.
- Listings per 10k households
- 5.0
- 17% below the U.S.
- Population, 2025
- 194,786
- +6.8% since 2020
See the nail salons around any address in the Dover metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Dover metro area spend about $63.2M a year on personal care products and services, or $884 per household, 12% below the U.S. average. Spread across 36 nail salons, that is $1.8M per salon, 5% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 36 nail salons on map listings in the Dover metro area as of September 2026. Chain locations make up 39% of them, against 27% across the U.S. Per 10,000 households, that is 5.0, 17% below the U.S. rate of 6.0.
Official counts show 18 businesses with payroll classed as nail salons in the Dover metro area in 2023. That is one for every 3,968 households, against one for every 3,754 across the U.S. Official counts also show 80 one-person businesses without payroll.
Population estimates show the Dover metro area grew 6.8% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, the Dover metro area has a Groundwork market score of 46 (lower middle): #228 of 387 scored metro areas and the only scored metro area based in Delaware.
How the Dover metro area compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dover metro area | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 6.0 | 6.0 |
| Spending per listing | $1.8M | $1.6M | $1.7M |
| Households per official establishment | 3,968 | 2,773 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +31.8% | +23.2% |
| Population growth, 2020–2025 | +6.8% | +6.9% | +3.1% |
| Spending per household on personal care products and services | $884 | $964 | $1,005 |
| Median household income | $74,477 | $84,954 | $80,734 |
| Groundwork market score | 46 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 85
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 3614 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Dover metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dover metro area
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dover metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Delaware
Every Delaware market ranked →The highest-scoring metro areas in Delaware for nail salons, numbered among those based in Delaware (a market based in another state is listed without a number), with the Dover metro area marked.
Top metro areas in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dover, DE | 46 | 36 | 5.0 | $1.8M | +6.8% | #228 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 38 | 1,740 | 7.1 | $1.5M | +1.4% | #315 of 387 |
Other business types in the Dover metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons40
- Barbershops43
- Nail salons46
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Dover, DE metro area?
As of September 2026, map listings count 36 nail salons in the Dover metro area. 14 of them (39%) are chain locations. The listings count nail salons. Official counts show 18 businesses with payroll classed as nail salons in 2023. Another 80 one-person businesses have no payroll, by official counts.
How much do households in the Dover, DE metro area spend on personal care products and services?
About $63.2M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 36 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 71,424 households in the Dover metro area and national spending patterns by income.
How does the Dover, DE metro area compare with the U.S. for nail salons?
The Dover metro area has 5.0 nail salons per 10,000 households, 17% below the U.S. rate of 6.0. Spending per salon is $1.8M, 5% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Dover metro area would have about 38, against 36 on map listings. There is one business with payroll in the industry for every 3,968 households, against one for every 3,754 across the U.S.
How fast is the Dover, DE metro area growing?
Population estimates put the Dover metro area at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in the Dover metro area is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dover metro area scores 46 for nail salons (lower middle), #228 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dover metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Dover metro area
Screening a site or an acquisition in the Dover metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.