Beauty and personal care · County · Delaware
Nail salons in Kent County, DE
The nail salons in Kent County, DE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #703 of 1,328 scored counties
#2 of 3 scored counties in Delaware
- Listings
- 36
- 14 chain locations (39%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $63.2M
- On personal care products and services · $884 a household
- Spending per listing
- $1.8M
- 5% above the U.S.
- Listings per 10k households
- 5.0
- 17% below the U.S.
- Population, 2025
- 194,786
- +6.8% since 2020
See the nail salons around any address in Kent County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Kent County comes to about $63.2M a year: $884 per household, 12% below the U.S. average. That is about $1.8M of household spending for each salon on map listings, 5% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Kent County has 36 nail salons on map listings as of September 2026. 14 of them (39%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 5.0, 17% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Kent County was 18 in 2023. That is one for every 3,968 households, against one for every 3,754 across the U.S. Official counts also show 80 one-person businesses without payroll.
Population estimates show Kent County grew 6.8% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, Kent County has a Groundwork market score of 50 (upper middle): #703 of 1,328 scored counties and #2 of 3 scored counties in Delaware.
How Kent County compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 6.0 | 6.0 |
| Spending per listing | $1.8M | $1.6M | $1.7M |
| Households per official establishment | 3,968 | 2,773 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +31.8% | +23.2% |
| Population growth, 2020–2025 | +6.8% | +6.9% | +3.1% |
| Spending per household on personal care products and services | $884 | $964 | $1,005 |
| Median household income | $74,477 | $84,954 | $80,734 |
| Groundwork market score | 50 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 18
- Employees, 2023
- 85
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 80Businesses with no payroll
- Map listings, September 2026
- 3614 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Delaware
Every Delaware market ranked →The highest-scoring counties in Delaware for nail salons, numbered among those based in Delaware, with Kent County marked.
Top counties in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sussex County, DE | 63 | 53 | 5.0 | $1.9M | +16.1% | #334 of 1,328 |
| 2Kent County, DE | 50 | 36 | 5.0 | $1.8M | +6.8% | #703 of 1,328 |
| 3New Castle County, DE | 40 | 151 | 6.7 | $1.5M | +3.0% | #949 of 1,328 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons44
- Barbershops47
- Nail salons50
- Spas and skin care58
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Kent County, DE?
Map listings as of September 2026 show 36 nail salons in Kent County. 14 of them (39%) are chain locations. The listings count nail salons. Official counts show 18 businesses with payroll classed as nail salons in 2023. Another 80 one-person businesses have no payroll, by official counts.
How much do households in Kent County, DE spend on personal care products and services?
About $63.2M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 36 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 71,424 households in Kent County and national spending patterns by income.
How does Kent County, DE compare with the U.S. for nail salons?
Kent County has 5.0 nail salons per 10,000 households, 17% below the U.S. rate of 6.0. Spending per salon is $1.8M, 5% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Kent County would have about 38, against 36 on map listings. There is one business with payroll in the industry for every 3,968 households, against one for every 3,754 across the U.S.
How fast is Kent County, DE growing?
Population estimates put Kent County at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in Kent County is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 50 for nail salons (upper middle), #703 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.