Beauty and personal care · County · Washington
Hair salons in Franklin County, WA
The hair salons in Franklin County, WA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #68 of 2,339 scored counties
#7 of 34 scored counties in Washington
- Listings
- 43
- 8 chain locations (19%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $31.4M
- On personal care products and services · $1,049 a household
- Spending per listing
- $729K
- 69% above the U.S.
- Listings per 10k households
- 14.4
- 38% below the U.S.
- Population, 2025
- 102,612
- +5.6% since 2020
See the hair salons around any address in Franklin County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Franklin County scores 81 (high) on the Groundwork market score for hair salons, ranking #68 of 2,339 scored counties and #7 of 34 scored counties in Washington. That puts it in the top 10% of counties for hair salons.
Map listings as of September 2026 show 43 hair salons in Franklin County. Chain locations make up 19% of them, against 14% across the U.S. That is 14.4 per 10,000 households, 38% below the U.S. rate of 23.4.
At $1,049 per household (4% above the U.S. average), households in Franklin County spend about $31.4M a year on personal care products and services. That is about $729K of household spending for each salon on map listings, 69% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Franklin County was 13 in 2023. That is one for every 2,299 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as beauty salons in Franklin County. Population estimates show Franklin County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How Franklin County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.4 | 20.7 | 23.4 |
| Spending per listing | $729K | $548K | $430K |
| Households per official establishment | 2,299 | 1,414 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +7.4% | +6.0% |
| Population growth, 2020–2025 | +5.6% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $1,049 | $1,137 | $1,005 |
| Median household income | $86,714 | $98,141 | $80,734 |
| Groundwork market score | 81 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 13
- Employees, 2023
- 44
- Annual payroll, 2023
- $940K
- One-person businesses, 2023
- 192Businesses with no payroll
- Map listings, September 2026
- 438 chain locations
- Listings at the U.S. rate for this spending
- 73The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as beauty salons in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 102,612+5.6% since 2020
- Households
- 29,890
- Median age
- 31.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.3
- Land area
- 1,242 sq. mi.
- People per square mile
- 80
- Median household income
- $86,714+36.4% vs. 2015–2019, before inflation
- Average household income
- $109,166
- Median home value
- $379,300
- Jobs located here
- 34,282
- Daytime population
- 90,548Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Washington
Every Washington market ranked →The highest-scoring counties in Washington for hair salons, numbered among those based in Washington, with Franklin County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 90 | 28 | 10.8 | $948K | +7.8% | #12 of 2,339 |
| 2Klickitat County, WA | 88 | 10 | 10.1 | $959K | +6.6% | #20 of 2,339 |
| 3Douglas County, WA | 87 | 13 | 8.2 | $1.3M | +8.0% | #23 of 2,339 |
| 4Lincoln County, WA | 87 | 5 | 10.4 | $906K | +9.7% | #25 of 2,339 |
| 5Stevens County, WA | 84 | 29 | 15.0 | $626K | +6.6% | #46 of 2,339 |
| 6Pend Oreille County, WA | 83 | 7 | 11.8 | $792K | +7.1% | #49 of 2,339 |
| 7Franklin County, WA | 81 | 43 | 14.4 | $729K | +5.6% | #68 of 2,339 |
| 8San Juan County, WA | 80 | 12 | 13.3 | $796K | +4.2% | #73 of 2,339 |
| 9Jefferson County, WA | 79 | 19 | 11.6 | $848K | +2.7% | #87 of 2,339 |
| 10Pacific County, WA | 79 | 12 | 10.9 | $840K | +3.6% | #88 of 2,339 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons81
- Barbershops50
- Nail salons59
- Spas and skin care86
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Franklin County, WA?
There are 43 hair salons on map listings in Franklin County as of September 2026. 8 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 13 businesses with payroll classed as beauty salons in 2023. Another 192 one-person businesses have no payroll, by official counts.
How much do households in Franklin County, WA spend on personal care products and services?
About $31.4M a year, or $1,049 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 43 hair salons on map listings, it comes to $729K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 29,890 households in Franklin County and national spending patterns by income.
How does Franklin County, WA compare with the U.S. for hair salons?
Franklin County has 14.4 hair salons per 10,000 households, 38% below the U.S. rate of 23.4. Spending per salon is $729K, 69% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Franklin County would have about 73, against 43 on map listings. There is one business with payroll in the industry for every 2,299 households, against one for every 1,535 across the U.S.
How fast is Franklin County, WA growing?
Population estimates put Franklin County at 102,612 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 29,890 households. The median household income in Franklin County is $86,714 a year, 7% above the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 81 for hair salons (high), #68 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.