Beauty and personal care · County · Washington
Hair salons in Walla Walla County, WA
The hair salons in Walla Walla County, WA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,024 of 2,339 scored counties
#30 of 34 scored counties in Washington
- Listings
- 54
- 8 chain locations (15%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $22.7M
- On personal care products and services · $969 a household
- Spending per listing
- $421K
- 2% below the U.S.
- Listings per 10k households
- 23.0
- 2% below the U.S.
- Population, 2025
- 62,361
- −0.4% since 2020
See the hair salons around any address in Walla Walla County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Walla Walla County spend about $22.7M a year on personal care products and services, or $969 per household, 4% below the U.S. average. That works out to $421K per salon, 2% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Walla Walla County has 54 hair salons on map listings as of September 2026. Of those, 8 are chain locations, or 15%, against 14% across the U.S. That is 23.0 per 10,000 households, 2% below the U.S. rate of 23.4.
In 2023, official counts showed 8 businesses with payroll in Walla Walla County classed as beauty salons. That is one for every 2,931 households, against one for every 1,535 across the U.S. Official counts list 112 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $22K has gone to businesses classed as beauty salons in Walla Walla County.
Population estimates show Walla Walla County declined 0.4% from 2020 to 2025, against +3.1% for the U.S. Walla Walla County scores 53 (upper middle) on the Groundwork market score for hair salons, ranking #1,024 of 2,339 scored counties and #30 of 34 scored counties in Washington.
How Walla Walla County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walla Walla County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.0 | 20.7 | 23.4 |
| Spending per listing | $421K | $548K | $430K |
| Households per official establishment | 2,931 | 1,414 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +7.4% | +6.0% |
| Population growth, 2020–2025 | −0.4% | +3.6% | +3.1% |
| Spending per household on personal care products and services | $969 | $1,137 | $1,005 |
| Median household income | $74,202 | $98,141 | $80,734 |
| Groundwork market score | 53 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8
- Employees, 2023
- 50
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 112Businesses with no payroll
- Map listings, September 2026
- 548 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $22K
SBA-backed loans to businesses classed as beauty salons in Walla Walla County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Walla Walla County
- Population, 2025 estimate
- 62,361−0.4% since 2020
- Households
- 23,447
- Median age
- 39.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,270 sq. mi.
- People per square mile
- 49
- Median household income
- $74,202+28.3% vs. 2015–2019, before inflation
- Average household income
- $98,236
- Median home value
- $408,900
- Jobs located here
- 26,913
- Daytime population
- 66,232Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walla Walla County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Washington
Every Washington market ranked →The highest-scoring counties in Washington for hair salons, numbered among those based in Washington, with Walla Walla County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 90 | 28 | 10.8 | $948K | +7.8% | #12 of 2,339 |
| 2Klickitat County, WA | 88 | 10 | 10.1 | $959K | +6.6% | #20 of 2,339 |
| 3Douglas County, WA | 87 | 13 | 8.2 | $1.3M | +8.0% | #23 of 2,339 |
| 4Lincoln County, WA | 87 | 5 | 10.4 | $906K | +9.7% | #25 of 2,339 |
| 5Stevens County, WA | 84 | 29 | 15.0 | $626K | +6.6% | #46 of 2,339 |
| 6Pend Oreille County, WA | 83 | 7 | 11.8 | $792K | +7.1% | #49 of 2,339 |
| 7Franklin County, WA | 81 | 43 | 14.4 | $729K | +5.6% | #68 of 2,339 |
| 8San Juan County, WA | 80 | 12 | 13.3 | $796K | +4.2% | #73 of 2,339 |
| 9Jefferson County, WA | 79 | 19 | 11.6 | $848K | +2.7% | #87 of 2,339 |
| 10Pacific County, WA | 79 | 12 | 10.9 | $840K | +3.6% | #88 of 2,339 |
| 30Walla Walla County, WA | 53 | 54 | 23.0 | $421K | −0.4% | #1,024 of 2,339 |
Other business types in Walla Walla County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons53
- Barbershops49
- Nail salons50
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Walla Walla County, WA?
Map listings as of September 2026 show 54 hair salons in Walla Walla County. 8 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 8 businesses with payroll classed as beauty salons in 2023. Official counts also show 112 one-person businesses without payroll.
How much do households in Walla Walla County, WA spend on personal care products and services?
About $22.7M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 54 hair salons on map listings, it comes to $421K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 23,447 households in Walla Walla County and national spending patterns by income.
How does Walla Walla County, WA compare with the U.S. for hair salons?
Walla Walla County has 23.0 hair salons per 10,000 households, 2% below the U.S. rate of 23.4. Spending per salon is $421K, 2% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Walla Walla County would have about 53, against 54 on map listings. There is one business with payroll in the industry for every 2,931 households, against one for every 1,535 across the U.S.
How fast is Walla Walla County, WA growing?
Population estimates put Walla Walla County at 62,361 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 23,447 households. Median household income in Walla Walla County is $74,202, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walla Walla County scores 53 for hair salons (upper middle), #1,024 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walla Walla County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Walla Walla County
Screening a site or an acquisition in Walla Walla County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walla Walla County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.