Beauty and personal care · Small-town market · New Hampshire
Hair salons in the Concord, NH area
How the Concord, NH area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #203 of 538 scored small-town markets
#2 of 4 scored small-town markets based in New Hampshire
- Listings
- 164
- 23 chain locations (14%)
- Official establishments
- 36
- −21.7% since 2019
- Household spending a year
- $66.6M
- On personal care products and services · $1,094 a household
- Spending per listing
- $406K
- 6% below the U.S.
- Listings per 10k households
- 26.9
- 15% above the U.S.
- Population, 2025
- 158,078
- +2.6% since 2020
See the hair salons around any address in the Concord area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 164 hair salons in the Concord area. Chain locations make up 14% of them, against 14% across the U.S. Per 10,000 households, that is 26.9, 15% above the U.S. rate of 23.4.
Households in the Concord area spend about $66.6M a year on personal care products and services, or $1,094 per household, 9% above the U.S. average. Spread across 164 hair salons, that is $406K per salon, 6% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Concord area was 36 in 2023, down 21.7% from 2019. That is one for every 1,692 households, against one for every 1,535 across the U.S. Another 276 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $85K have gone to businesses classed as beauty salons in the Concord area.
Population estimates show the Concord area grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Concord area scores 56 (upper middle) on the Groundwork market score for hair salons, ranking #203 of 538 scored small-town markets and #2 of 4 scored small-town markets based in New Hampshire.
How the Concord area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Concord area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.9 | 27.7 | 23.4 |
| Spending per listing | $406K | $406K | $430K |
| Households per official establishment | 1,692 | 1,379 | 1,535 |
| Official establishment growth, 2019–2023 | −21.7% | −8.6% | +6.0% |
| Population growth, 2020–2025 | +2.6% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,094 | $1,123 | $1,005 |
| Median household income | $97,004 | $99,031 | $80,734 |
| Groundwork market score | 56 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36−21.7% over the period
- Employees, 2023
- 206
- Annual payroll, 2023
- $7.3M
- One-person businesses, 2023
- 276Businesses with no payroll
- Map listings, September 2026
- 16423 chain locations
- Listings at the U.S. rate for this spending
- 155The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $85K
SBA-backed loans to businesses classed as beauty salons in the Concord area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Concord area
- Population, 2025 estimate
- 158,078+2.6% since 2020
- Households
- 60,901
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 167
- Median household income
- $97,004+28.1% vs. 2015–2019, before inflation
- Average household income
- $123,673
- Median home value
- $367,600
- Jobs located here
- 83,058
- Daytime population
- 159,180Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Concord area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for hair salons, numbered among those based in New Hampshire, with the Concord area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 70 | 167 | 18.2 | $566K | +1.5% | #55 of 538 |
| 2Concord, NH | 56 | 164 | 26.9 | $406K | +2.6% | #203 of 538 |
| 3Keene, NH | 48 | 86 | 28.1 | $362K | +2.3% | #299 of 538 |
| 4Laconia, NH | 46 | 79 | 30.0 | $355K | +2.1% | #316 of 538 |
Other business types in the Concord area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons56
- Barbershops68
- Nail salons56
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Concord, NH area?
The Concord area has 164 hair salons on map listings as of September 2026. 23 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 36 businesses with payroll classed as beauty salons in 2023, down 21.7% from 2019. Official counts list 276 one-person businesses without payroll.
How much do households in the Concord, NH area spend on personal care products and services?
About $66.6M a year, or $1,094 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 164 hair salons on map listings, it comes to $406K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 60,901 households in the Concord area and national spending patterns by income.
How does the Concord, NH area compare with the U.S. for hair salons?
The Concord area has 26.9 hair salons per 10,000 households, 15% above the U.S. rate of 23.4. Spending per salon is $406K, 6% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Concord area would have about 155, against 164 on map listings. There is one business with payroll in the industry for every 1,692 households, against one for every 1,535 across the U.S. The official count fell 21.7% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Concord, NH area growing?
Population estimates put the Concord area at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. The median household income in the Concord area is $97,004 a year, 20% above the U.S. median of $80,734. That rose 28.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Concord area scores 56 for hair salons (upper middle), #203 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Concord area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Concord area
Screening a site or an acquisition in the Concord area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.