Beauty and personal care · Small-town market · New Hampshire
Hair salons in the Lebanon-Claremont, NH-VT area
How the Lebanon-Claremont, NH-VT area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #55 of 538 scored small-town markets
#1 of 4 scored small-town markets based in New Hampshire
- Listings
- 167
- 15 chain locations (9%)
- Official establishments
- 46
- −8.2% since 2019
- Household spending a year
- $94.5M
- On personal care products and services · $1,030 a household
- Spending per listing
- $566K
- 32% above the U.S.
- Listings per 10k households
- 18.2
- 22% below the U.S.
- Population, 2025
- 224,500
- +1.5% since 2020
See the hair salons around any address in the Lebanon-Claremont area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Lebanon-Claremont area comes to about $94.5M a year: $1,030 per household, 2% above the U.S. average. Spread across 167 hair salons, that is $566K per salon, 32% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Lebanon-Claremont area has 167 hair salons on map listings as of September 2026. Chain locations make up 9% of them, against 14% across the U.S. That comes to 18.2 for every 10,000 households, 22% below the U.S. rate of 23.4.
Official counts show 46 businesses with payroll classed as beauty salons in the Lebanon-Claremont area in 2023, down 8.2% from 2019. That is one for every 1,995 households, against one for every 1,535 across the U.S. Official counts list 266 one-person businesses without payroll.
Population estimates put the population change in the Lebanon-Claremont area from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). For hair salons, the Lebanon-Claremont area has a Groundwork market score of 70 (upper middle): #55 of 538 scored small-town markets and #1 of 4 scored small-town markets based in New Hampshire. That puts it in the top quarter of small-town markets.
How the Lebanon-Claremont area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon-Claremont area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 27.7 | 23.4 |
| Spending per listing | $566K | $406K | $430K |
| Households per official establishment | 1,995 | 1,379 | 1,535 |
| Official establishment growth, 2019–2023 | −8.2% | −8.6% | +6.0% |
| Population growth, 2020–2025 | +1.5% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,030 | $1,123 | $1,005 |
| Median household income | $83,269 | $99,031 | $80,734 |
| Groundwork market score | 70 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 46−8.2% over the period
- Employees, 2023
- 207
- Annual payroll, 2023
- $8.8M
- One-person businesses, 2023
- 266Businesses with no payroll
- Map listings, September 2026
- 16715 chain locations
- Listings at the U.S. rate for this spending
- 220The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Lebanon-Claremont area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lebanon-Claremont area
- Population, 2025 estimate
- 224,500+1.5% since 2020
- Households
- 91,760
- Median age
- 46.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 3,903 sq. mi.
- People per square mile
- 57
- Median household income
- $83,269
- Average household income
- $114,219
- Median home value
- $301,900
- Jobs located here
- 102,545
- Daytime population
- 223,569Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon-Claremont area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for hair salons, numbered among those based in New Hampshire, with the Lebanon-Claremont area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 70 | 167 | 18.2 | $566K | +1.5% | #55 of 538 |
| 2Concord, NH | 56 | 164 | 26.9 | $406K | +2.6% | #203 of 538 |
| 3Keene, NH | 48 | 86 | 28.1 | $362K | +2.3% | #299 of 538 |
| 4Laconia, NH | 46 | 79 | 30.0 | $355K | +2.1% | #316 of 538 |
Other business types in the Lebanon-Claremont area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas72
- Hair salons70
- Barbershops83
- Nail salons87
- Spas and skin care74
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Lebanon-Claremont, NH-VT area?
Map listings as of September 2026 show 167 hair salons in the Lebanon-Claremont area. 15 of them (9%) are chain locations. The listings count hair and beauty salons. Official counts show 46 businesses with payroll classed as beauty salons in 2023, down 8.2% from 2019. Official counts also show 266 one-person businesses without payroll.
How much do households in the Lebanon-Claremont, NH-VT area spend on personal care products and services?
About $94.5M a year, or $1,030 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 167 hair salons on map listings, it comes to $566K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 91,760 households in the Lebanon-Claremont area and national spending patterns by income.
How does the Lebanon-Claremont, NH-VT area compare with the U.S. for hair salons?
The Lebanon-Claremont area has 18.2 hair salons per 10,000 households, 22% below the U.S. rate of 23.4. Spending per salon is $566K, 32% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Lebanon-Claremont area would have about 220, against 167 on map listings. There is one business with payroll in the industry for every 1,995 households, against one for every 1,535 across the U.S. The official count fell 8.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Lebanon-Claremont, NH-VT area growing?
Population estimates put the Lebanon-Claremont area at 224,500 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 91,760 households. Median household income in the Lebanon-Claremont area is $83,269, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon-Claremont area scores 70 for hair salons (upper middle), #55 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon-Claremont area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Lebanon-Claremont area
Screening a site or an acquisition in the Lebanon-Claremont area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.