Beauty and personal care · County · New Hampshire
Hair salons in Rockingham County, NH
Competitor counts, household spending and official business counts for hair salons in Rockingham County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,563 of 2,339 scored counties
#10 of 10 scored counties in New Hampshire
- Listings
- 423
- 57 chain locations (13%)
- Official establishments
- 134
- −5.6% since 2019
- Household spending a year
- $157M
- On personal care products and services · $1,231 a household
- Spending per listing
- $371K
- 14% below the U.S.
- Listings per 10k households
- 33.2
- 42% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the hair salons around any address in Rockingham County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,231 per household (22% above the U.S. average), households in Rockingham County spend about $157M a year on personal care products and services. That is about $371K of household spending for each salon on map listings, 14% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Rockingham County has 423 hair salons on map listings as of September 2026. 57 of them (13%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 33.2, 42% above the U.S. rate of 23.4.
Official counts show 134 businesses with payroll classed as beauty salons in Rockingham County in 2023, down 5.6% from 2019. That is one for every 952 households, against one for every 1,535 across the U.S. Another 785 one-person businesses have no payroll, by official counts. Since fiscal 2022, 17 SBA-backed loans worth $4.4M have gone to businesses classed as beauty salons in Rockingham County.
Population estimates show Rockingham County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Rockingham County scores 42 (lower middle) on the Groundwork market score for hair salons, ranking #1,563 of 2,339 scored counties and #10 of 10 scored counties in New Hampshire.
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.2 | 27.7 | 23.4 |
| Spending per listing | $371K | $406K | $430K |
| Households per official establishment | 952 | 1,379 | 1,535 |
| Official establishment growth, 2019–2023 | −5.6% | −8.6% | +6.0% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,231 | $1,123 | $1,005 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 42 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 142 → 134−5.6% over the period
- Employees, 2023
- 836
- Annual payroll, 2023
- $27.3M
- One-person businesses, 2023
- 785Businesses with no payroll
- Map listings, September 2026
- 42357 chain locations
- Listings at the U.S. rate for this spending
- 365The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 17
- Amount
- $4.4M
SBA-backed loans to businesses classed as beauty salons in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for hair salons, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 78 | 28 | 16.8 | $593K | +2.1% | #106 of 2,339 |
| 2Strafford County, NH | 63 | 110 | 21.1 | $509K | +3.0% | #543 of 2,339 |
| 3Carroll County, NH | 62 | 60 | 27.5 | $378K | +5.0% | #616 of 2,339 |
| 4Grafton County, NH | 57 | 83 | 22.4 | $476K | +2.2% | #827 of 2,339 |
| 5Merrimack County, NH | 53 | 164 | 26.9 | $406K | +2.6% | #1,029 of 2,339 |
| 6Hillsborough County, NH | 50 | 472 | 28.0 | $413K | +2.5% | #1,195 of 2,339 |
| 7Coos County, NH | 47 | 32 | 22.9 | $374K | +0.4% | #1,341 of 2,339 |
| 8Cheshire County, NH | 44 | 86 | 28.1 | $362K | +2.3% | #1,489 of 2,339 |
| 9Belknap County, NH | 43 | 79 | 30.0 | $355K | +2.1% | #1,526 of 2,339 |
| 10Rockingham County, NH | 42 | 423 | 33.2 | $371K | +3.0% | #1,563 of 2,339 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons42
- Barbershops70
- Nail salons52
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Rockingham County, NH?
Map listings as of September 2026 show 423 hair salons in Rockingham County. 57 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 134 businesses with payroll classed as beauty salons in 2023, down 5.6% from 2019. Official counts list 785 one-person businesses without payroll.
How much do households in Rockingham County, NH spend on personal care products and services?
About $157M a year, or $1,231 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 423 hair salons on map listings, it comes to $371K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for hair salons?
Rockingham County has 33.2 hair salons per 10,000 households, 42% above the U.S. rate of 23.4. Spending per salon is $371K, 14% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Rockingham County would have about 365, against 423 on map listings. There is one business with payroll in the industry for every 952 households, against one for every 1,535 across the U.S. The official count fell 5.6% from 2019 to 2023, against +6.0% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 42 for hair salons (lower middle), #1,563 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.