Beauty and personal care · Small-town market · New Hampshire
Hair salons in the Keene, NH area
Competitor counts, household spending and official business counts for hair salons in the Keene, NH area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #299 of 538 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 86
- 13 chain locations (15%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $31.1M
- On personal care products and services · $1,017 a household
- Spending per listing
- $362K
- 16% below the U.S.
- Listings per 10k households
- 28.1
- 20% above the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the hair salons around any address in the Keene area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Keene area comes to about $31.1M a year: $1,017 per household, in line with the U.S. average. That is about $362K of household spending for each salon on map listings, 16% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Keene area has 86 hair salons on map listings as of September 2026. Of those, 13 are chain locations, or 15%, against 14% across the U.S. That is 28.1 per 10,000 households, 20% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Keene area was 19 in 2023. That is one for every 1,612 households, against one for every 1,535 across the U.S. Official counts list 116 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as beauty salons in the Keene area.
Population estimates show the Keene area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Keene area scores 48 (lower middle) on the Groundwork market score for hair salons, ranking #299 of 538 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire.
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.1 | 27.7 | 23.4 |
| Spending per listing | $362K | $406K | $430K |
| Households per official establishment | 1,612 | 1,379 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −8.6% | +6.0% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $1,123 | $1,005 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 48 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 75
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 116Businesses with no payroll
- Map listings, September 2026
- 8613 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as beauty salons in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for hair salons, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lebanon-Claremont, NH-VT | 70 | 167 | 18.2 | $566K | +1.5% | #55 of 538 |
| 2Concord, NH | 56 | 164 | 26.9 | $406K | +2.6% | #203 of 538 |
| 3Keene, NH | 48 | 86 | 28.1 | $362K | +2.3% | #299 of 538 |
| 4Laconia, NH | 46 | 79 | 30.0 | $355K | +2.1% | #316 of 538 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons48
- Barbershops62
- Nail salons87
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Keene, NH area?
Map listings as of September 2026 show 86 hair salons in the Keene area. 13 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 19 businesses with payroll classed as beauty salons in 2023. Official counts also show 116 one-person businesses without payroll.
How much do households in the Keene, NH area spend on personal care products and services?
About $31.1M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 86 hair salons on map listings, it comes to $362K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for hair salons?
The Keene area has 28.1 hair salons per 10,000 households, 20% above the U.S. rate of 23.4. Spending per salon is $362K, 16% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Keene area would have about 72, against 86 on map listings. There is one business with payroll in the industry for every 1,612 households, against one for every 1,535 across the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 48 for hair salons (lower middle), #299 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.