Beauty and personal care · Metro area · Montana
Hair salons in the Helena, MT metro area
Competitor counts, household spending and official business counts for hair salons in the Helena, MT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #18 of 387 scored metro areas
#1 of 5 scored metro areas based in Montana
- Listings
- 81
- 15 chain locations (19%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $39.7M
- On personal care products and services · $1,017 a household
- Spending per listing
- $490K
- 14% above the U.S.
- Listings per 10k households
- 20.8
- 11% below the U.S.
- Population, 2025
- 97,153
- +7.7% since 2020
See the hair salons around any address in the Helena metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Helena metro area has a Groundwork market score of 74 (upper middle): #18 of 387 scored metro areas and #1 of 5 scored metro areas based in Montana. That puts it in the top 10% of metro areas for hair salons.
Map listings as of September 2026 show 81 hair salons in the Helena metro area. 15 of them (19%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 20.8, 11% below the U.S. rate of 23.4.
Households in the Helena metro area spend about $39.7M a year on personal care products and services, or $1,017 per household, in line with the U.S. average. Spread across 81 hair salons, that is $490K per salon, 14% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Helena metro area was 19 in 2023. That is one for every 2,054 households, against one for every 1,535 across the U.S. Population estimates put the population change in the Helena metro area from 2020 to 2025 at +7.7%, faster than the U.S. (+3.1%).
How the Helena metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Helena metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.8 | 22.8 | 23.4 |
| Spending per listing | $490K | $423K | $430K |
| Households per official establishment | 2,054 | 2,048 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.7% | +6.0% |
| Population growth, 2020–2025 | +7.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $964 | $1,005 |
| Median household income | $78,528 | $72,509 | $80,734 |
| Groundwork market score | 74 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 73
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 217Businesses with no payroll
- Map listings, September 2026
- 8115 chain locations
- Listings at the U.S. rate for this spending
- 92The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Helena metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Helena metro area
- Population, 2025 estimate
- 97,153+7.7% since 2020
- Households
- 39,033
- Median age
- 42.9
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 6,308 sq. mi.
- People per square mile
- 15
- Median household income
- $78,528
- Average household income
- $105,667
- Median home value
- $401,200
- Jobs located here
- 45,504
- Daytime population
- 94,274Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Helena metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for hair salons, numbered among those based in Montana, with the Helena metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 74 | 81 | 20.8 | $490K | +7.7% | #18 of 387 |
| 2Missoula, MT | 59 | 103 | 18.8 | $521K | +4.7% | #109 of 387 |
| 3Billings, MT | 53 | 204 | 26.0 | $384K | +4.8% | #150 of 387 |
| 4Bozeman, MT | 52 | 142 | 27.7 | $399K | +7.7% | #158 of 387 |
| 5Great Falls, MT | 41 | 90 | 25.3 | $365K | +0.7% | #286 of 387 |
Other business types in the Helena metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas77
- Hair salons74
- Barbershops76
- Nail salons86
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Helena, MT metro area?
There are 81 hair salons on map listings in the Helena metro area as of September 2026. 15 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 19 businesses with payroll classed as beauty salons in 2023. Another 217 one-person businesses have no payroll, by official counts.
How much do households in the Helena, MT metro area spend on personal care products and services?
About $39.7M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 81 hair salons on map listings, it comes to $490K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 39,033 households in the Helena metro area and national spending patterns by income.
How does the Helena, MT metro area compare with the U.S. for hair salons?
The Helena metro area has 20.8 hair salons per 10,000 households, 11% below the U.S. rate of 23.4. Spending per salon is $490K, 14% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Helena metro area would have about 92, against 81 on map listings. There is one business with payroll in the industry for every 2,054 households, against one for every 1,535 across the U.S.
How fast is the Helena, MT metro area growing?
Population estimates put the Helena metro area at 97,153 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 39,033 households. The median household income in the Helena metro area is $78,528 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Helena metro area scores 74 for hair salons (upper middle), #18 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Helena metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Helena metro area
Screening a site or an acquisition in the Helena metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Helena metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.