Beauty and personal care · Metro area · Montana
Hair salons in the Billings, MT metro area
Competitor counts, household spending and official business counts for hair salons in the Billings, MT metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #150 of 387 scored metro areas
#3 of 5 scored metro areas based in Montana
- Listings
- 204
- 32 chain locations (16%)
- Official establishments
- 40
- 0.0% since 2019
- Household spending a year
- $78.3M
- On personal care products and services · $999 a household
- Spending per listing
- $384K
- 11% below the U.S.
- Listings per 10k households
- 26.0
- 11% above the U.S.
- Population, 2025
- 193,603
- +4.8% since 2020
See the hair salons around any address in the Billings metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Billings metro area spend about $78.3M a year on personal care products and services, or $999 per household, in line with the U.S. average. That works out to $384K per salon, 11% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 204 hair salons on map listings in the Billings metro area as of September 2026. Chain locations make up 16% of them, against 14% across the U.S. Per 10,000 households, that is 26.0, 11% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Billings metro area was 40 in 2023, unchanged from 2019. That is one for every 1,959 households, against one for every 1,535 across the U.S. Another 612 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $415K has gone to businesses classed as beauty salons in the Billings metro area.
Population estimates show the Billings metro area grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in the Billings metro area is 53 (upper middle), #150 of 387 scored metro areas and #3 of 5 scored metro areas based in Montana.
How the Billings metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Billings metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.0 | 22.8 | 23.4 |
| Spending per listing | $384K | $423K | $430K |
| Households per official establishment | 1,959 | 2,048 | 1,535 |
| Official establishment growth, 2019–2023 | 0.0% | +16.7% | +6.0% |
| Population growth, 2020–2025 | +4.8% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $999 | $964 | $1,005 |
| Median household income | $77,194 | $72,509 | $80,734 |
| Groundwork market score | 53 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 400.0% over the period
- Employees, 2023
- 114
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 612Businesses with no payroll
- Map listings, September 2026
- 20432 chain locations
- Listings at the U.S. rate for this spending
- 182The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $415K
SBA-backed loans to businesses classed as beauty salons in the Billings metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Billings metro area
- Population, 2025 estimate
- 193,603+4.8% since 2020
- Households
- 78,371
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 6,478 sq. mi.
- People per square mile
- 29
- Median household income
- $77,194+26.0% vs. 2015–2019, before inflation
- Average household income
- $105,451
- Median home value
- $355,200
- Jobs located here
- 97,581
- Daytime population
- 192,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Billings metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for hair salons, numbered among those based in Montana, with the Billings metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 74 | 81 | 20.8 | $490K | +7.7% | #18 of 387 |
| 2Missoula, MT | 59 | 103 | 18.8 | $521K | +4.7% | #109 of 387 |
| 3Billings, MT | 53 | 204 | 26.0 | $384K | +4.8% | #150 of 387 |
| 4Bozeman, MT | 52 | 142 | 27.7 | $399K | +7.7% | #158 of 387 |
| 5Great Falls, MT | 41 | 90 | 25.3 | $365K | +0.7% | #286 of 387 |
Other business types in the Billings metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons53
- Barbershops71
- Nail salons79
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Billings, MT metro area?
As of September 2026, map listings count 204 hair salons in the Billings metro area. 32 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 40 businesses with payroll classed as beauty salons in 2023, unchanged from 2019. Official counts list 612 one-person businesses without payroll.
How much do households in the Billings, MT metro area spend on personal care products and services?
About $78.3M a year, or $999 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 204 hair salons on map listings, it comes to $384K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 78,371 households in the Billings metro area and national spending patterns by income.
How does the Billings, MT metro area compare with the U.S. for hair salons?
The Billings metro area has 26.0 hair salons per 10,000 households, 11% above the U.S. rate of 23.4. Spending per salon is $384K, 11% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Billings metro area would have about 182, against 204 on map listings. There is one business with payroll in the industry for every 1,959 households, against one for every 1,535 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.
How fast is the Billings, MT metro area growing?
Population estimates put the Billings metro area at 193,603 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 78,371 households. Median household income in the Billings metro area is $77,194, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Billings metro area scores 53 for hair salons (upper middle), #150 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Billings metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Billings metro area
Screening a site or an acquisition in the Billings metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Billings metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.