Groundwork

Fitness and classes · County · New Mexico

Gyms and studios in Eddy County, NM

How Eddy County, NM compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #136 of 2,088 scored counties
#3 of 22 scored counties in New Mexico

Listings
27
4 chain locations (15%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$24.9M
On memberships, classes and admissions · $1,053 a household
Spending per listing
$921K
39% above the U.S.
Listings per 10k households
11.4
23% below the U.S.
Population, 2025
62,509
+0.3% since 2020

See the gyms and studios around any address in Eddy County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms and studios in Eddy County is 75 (high), #136 of 2,088 scored counties and #3 of 22 scored counties in New Mexico. That puts it in the top 10% of counties for gyms and studios.

As of September 2026, map listings count 27 gyms and studios in Eddy County. Chain locations make up 15% of them, against 20% across the U.S. Per 10,000 households, that is 11.4, 23% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Eddy County comes to about $24.9M a year: $1,053 per household, 7% above the U.S. average. That works out to $921K per location, 39% above the U.S. figure of $662K.

In 2023, official counts showed 6 businesses with payroll in Eddy County classed as fitness centers and recreation instruction. That is one for every 3,937 households, against one for every 1,641 across the U.S. Between 2020 and 2025, the population of Eddy County grew 0.3%, slower than the U.S. (+3.1%).

How Eddy County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Eddy County, NM compared with New Mexico and the U.S.
MeasureEddy CountyNew MexicoU.S.
Listings per 10k households11.413.614.9
Spending per listing$921K$678K$662K
Households per official establishment3,9372,3861,641
Official establishment growth, 2019–2023n/a−1.4%+8.2%
Population growth, 2020–2025+0.3%+0.3%+3.1%
Spending per household on memberships, classes and admissions$1,053$919$983
Median household income$78,426$64,059$80,734
Groundwork market score7556

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 6
Employees, 2023
35
Annual payroll, 2023
$794K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
274 chain locations
Listings at the U.S. rate for this spending
38The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Eddy County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Eddy County

Population, 2025 estimate
62,509+0.3% since 2020
Households
23,620
Median age
36.6
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
4,176 sq. mi.
People per square mile
15
Median household income
$78,426+20.1% vs. 2015–2019, before inflation
Average household income
$96,979
Median home value
$212,600
Jobs located here
30,860
Daytime population
65,233Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Eddy County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for gyms and studios, numbered among those based in New Mexico, with Eddy County marked.

Top counties in New Mexico

Counties in New Mexico ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM826311.1$1M+6.9%#50 of 2,088
2Otero County, NM77229.0$861K+3.7%#111 of 2,088
3Eddy County, NM752711.4$921K+0.3%#136 of 2,088
4Rio Arriba County, NM7274.5$1.9M−1.0%#190 of 2,088
5Doña Ana County, NM72758.8$901K+4.1%#202 of 2,088
6Lea County, NM713213.0$750K+0.2%#237 of 2,088
7Valencia County, NM703312.0$679K+7.2%#264 of 2,088
8Luna County, NM5666.5$871K−0.2%#757 of 2,088
9Lincoln County, NM5288.0$974K−2.3%#929 of 2,088
10Los Alamos County, NM512125.5$742K0.0%#988 of 2,088

Other business types in Eddy County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Eddy County, NM?

Eddy County has 27 gyms and studios on map listings as of September 2026. 4 of them (15%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Eddy County, NM spend on memberships, classes and admissions?

About $24.9M a year, or $1,053 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 27 gyms and studios on map listings, it comes to $921K per location. It is estimated from the incomes of the 23,620 households in Eddy County and national spending patterns by income.

How does Eddy County, NM compare with the U.S. for gyms and studios?

Eddy County has 11.4 gyms and studios per 10,000 households, 23% below the U.S. rate of 14.9. Spending per location is $921K, 39% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Eddy County would have about 38, against 27 on map listings. There is one business with payroll in the industry for every 3,937 households, against one for every 1,641 across the U.S.

How fast is Eddy County, NM growing?

Population estimates put Eddy County at 62,509 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income in Eddy County is $78,426, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Eddy County scores 75 for gyms and studios (high), #136 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Eddy County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Eddy County

Screening a site or an acquisition in Eddy County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.