Fitness and classes · County · New Mexico
Gyms and studios in Luna County, NM
How Luna County, NM compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #757 of 2,088 scored counties
#8 of 22 scored counties in New Mexico
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $5.2M
- On memberships, classes and admissions · $567 a household
- Spending per listing
- $871K
- 32% above the U.S.
- Listings per 10k households
- 6.5
- 56% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the gyms and studios around any address in Luna County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $567 per household (42% below the U.S. average), households in Luna County spend about $5.2M a year on memberships, classes and admissions. That is about $871K of household spending for each location on map listings, 32% above the U.S. figure of $662K.
Luna County has 6 gyms and studios on map listings as of September 2026. One of them (17%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 6.5, 56% below the U.S. rate of 14.9.
In 2023, official counts showed 3 businesses with payroll in Luna County classed as fitness centers and recreation instruction. That is one for every 3,074 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of Luna County declined 0.2%, against +3.1% for the U.S. For gyms and studios, Luna County has a Groundwork market score of 56 (upper middle): #757 of 2,088 scored counties and #8 of 22 scored counties in New Mexico.
How Luna County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Luna County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 13.6 | 14.9 |
| Spending per listing | $871K | $678K | $662K |
| Households per official establishment | 3,074 | 2,386 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −1.4% | +8.2% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $567 | $919 | $983 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 56 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 44
- Annual payroll, 2023
- $403K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Luna County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Luna County
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Luna County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gyms and studios, numbered among those based in New Mexico, with Luna County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 63 | 11.1 | $1M | +6.9% | #50 of 2,088 |
| 2Otero County, NM | 77 | 22 | 9.0 | $861K | +3.7% | #111 of 2,088 |
| 3Eddy County, NM | 75 | 27 | 11.4 | $921K | +0.3% | #136 of 2,088 |
| 4Rio Arriba County, NM | 72 | 7 | 4.5 | $1.9M | −1.0% | #190 of 2,088 |
| 5Doña Ana County, NM | 72 | 75 | 8.8 | $901K | +4.1% | #202 of 2,088 |
| 6Lea County, NM | 71 | 32 | 13.0 | $750K | +0.2% | #237 of 2,088 |
| 7Valencia County, NM | 70 | 33 | 12.0 | $679K | +7.2% | #264 of 2,088 |
| 8Luna County, NM | 56 | 6 | 6.5 | $871K | −0.2% | #757 of 2,088 |
| 9Lincoln County, NM | 52 | 8 | 8.0 | $974K | −2.3% | #929 of 2,088 |
| 10Los Alamos County, NM | 51 | 21 | 25.5 | $742K | 0.0% | #988 of 2,088 |
Other business types in Luna County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes56
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Luna County, NM?
Map listings as of September 2026 show 6 gyms and studios in Luna County. One of them (17%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Luna County, NM spend on memberships, classes and admissions?
About $5.2M a year, or $567 per household. That is 42% below the U.S. average (an index of 58, where 100 is the U.S. average). Spread across the 6 gyms and studios on map listings, it comes to $871K per location. It is estimated from the incomes of the 9,223 households in Luna County and national spending patterns by income.
How does Luna County, NM compare with the U.S. for gyms and studios?
Luna County has 6.5 gyms and studios per 10,000 households, 56% below the U.S. rate of 14.9. Spending per location is $871K, 32% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Luna County would have about 8, against 6 on map listings. There is one business with payroll in the industry for every 3,074 households, against one for every 1,641 across the U.S.
How fast is Luna County, NM growing?
Population estimates put Luna County at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. The median household income in Luna County is $36,419 a year, 55% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Luna County scores 56 for gyms and studios (upper middle), #757 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Luna County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Luna County
Screening a site or an acquisition in Luna County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Luna County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.