Fitness and classes · County · New Mexico
Gyms and studios in San Miguel County, NM
The gyms and studios in San Miguel County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,140 of 2,088 scored counties
#14 of 22 scored counties in New Mexico
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.1M
- On memberships, classes and admissions · $683 a household
- Spending per listing
- $815K
- 23% above the U.S.
- Listings per 10k households
- 8.4
- 44% below the U.S.
- Population, 2025
- 26,260
- −3.2% since 2020
See the gyms and studios around any address in San Miguel County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in San Miguel County spend about $8.1M a year on memberships, classes and admissions, or $683 per household, 31% below the U.S. average. That works out to $815K per location, 23% above the U.S. figure of $662K.
San Miguel County has 10 gyms and studios on map listings as of September 2026. 2 of them (20%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 8.4, 44% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in San Miguel County, since they leave out counts under 3.
Between 2020 and 2025, the population of San Miguel County declined 3.2%, against +3.1% for the U.S. San Miguel County scores 48 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,140 of 2,088 scored counties and #14 of 22 scored counties in New Mexico.
How San Miguel County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Miguel County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 13.6 | 14.9 |
| Spending per listing | $815K | $678K | $662K |
| Households per official establishment | n/a | 2,386 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −1.4% | +8.2% |
| Population growth, 2020–2025 | −3.2% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $683 | $919 | $983 |
| Median household income | $49,431 | $64,059 | $80,734 |
| Groundwork market score | 48 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in San Miguel County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Miguel County
- Population, 2025 estimate
- 26,260−3.2% since 2020
- Households
- 11,931
- Median age
- 46.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,722 sq. mi.
- People per square mile
- 6
- Median household income
- $49,431+59.7% vs. 2015–2019, before inflation
- Average household income
- $65,851
- Median home value
- $188,500
- Jobs located here
- 7,251
- Daytime population
- 24,453Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Miguel County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gyms and studios, numbered among those based in New Mexico, with San Miguel County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 63 | 11.1 | $1M | +6.9% | #50 of 2,088 |
| 2Otero County, NM | 77 | 22 | 9.0 | $861K | +3.7% | #111 of 2,088 |
| 3Eddy County, NM | 75 | 27 | 11.4 | $921K | +0.3% | #136 of 2,088 |
| 4Rio Arriba County, NM | 72 | 7 | 4.5 | $1.9M | −1.0% | #190 of 2,088 |
| 5Doña Ana County, NM | 72 | 75 | 8.8 | $901K | +4.1% | #202 of 2,088 |
| 6Lea County, NM | 71 | 32 | 13.0 | $750K | +0.2% | #237 of 2,088 |
| 7Valencia County, NM | 70 | 33 | 12.0 | $679K | +7.2% | #264 of 2,088 |
| 8Luna County, NM | 56 | 6 | 6.5 | $871K | −0.2% | #757 of 2,088 |
| 9Lincoln County, NM | 52 | 8 | 8.0 | $974K | −2.3% | #929 of 2,088 |
| 10Los Alamos County, NM | 51 | 21 | 25.5 | $742K | 0.0% | #988 of 2,088 |
| 14San Miguel County, NM | 48 | 10 | 8.4 | $815K | −3.2% | #1,140 of 2,088 |
Other business types in San Miguel County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes48
- Gyms29
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in San Miguel County, NM?
Map listings as of September 2026 show 10 gyms and studios in San Miguel County. 2 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in San Miguel County: counts under 3 are left out.
How much do households in San Miguel County, NM spend on memberships, classes and admissions?
About $8.1M a year, or $683 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 10 gyms and studios on map listings, it comes to $815K per location. It is estimated from the incomes of the 11,931 households in San Miguel County and national spending patterns by income.
How does San Miguel County, NM compare with the U.S. for gyms and studios?
San Miguel County has 8.4 gyms and studios per 10,000 households, 44% below the U.S. rate of 14.9. Spending per location is $815K, 23% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, San Miguel County would have about 12, against 10 on map listings.
How fast is San Miguel County, NM growing?
Population estimates put San Miguel County at 26,260 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 11,931 households. The median household income in San Miguel County is $49,431 a year, 39% below the U.S. median of $80,734. That rose 59.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Miguel County scores 48 for gyms and studios (lower middle), #1,140 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Miguel County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in San Miguel County
Screening a site or an acquisition in San Miguel County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.