Fitness and classes · County · New Mexico
Gyms and studios in Otero County, NM
Competitor counts, household spending and official business counts for gyms and studios in Otero County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #111 of 2,088 scored counties
#2 of 22 scored counties in New Mexico
- Listings
- 22
- 2 chain locations (9%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $18.9M
- On memberships, classes and admissions · $774 a household
- Spending per listing
- $861K
- 30% above the U.S.
- Listings per 10k households
- 9.0
- 40% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the gyms and studios around any address in Otero County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Otero County scores 77 (high) on the Groundwork market score for gyms and studios, ranking #111 of 2,088 scored counties and #2 of 22 scored counties in New Mexico. That puts it in the top 10% of counties for gyms and studios.
Map listings as of September 2026 show 22 gyms and studios in Otero County. Chain locations make up 9% of them, against 20% across the U.S. That comes to 9.0 for every 10,000 households, 40% below the U.S. rate of 14.9.
At $774 per household (21% below the U.S. average), households in Otero County spend about $18.9M a year on memberships, classes and admissions. Spread across 22 gyms and studios, that is $861K per location, 30% above the U.S. figure of $662K.
Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in Otero County in 2023. That is one for every 6,120 households, against one for every 1,641 across the U.S. Population estimates put the population change in Otero County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%).
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.0 | 13.6 | 14.9 |
| Spending per listing | $861K | $678K | $662K |
| Households per official establishment | 6,120 | 2,386 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −1.4% | +8.2% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $774 | $919 | $983 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 77 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 20
- Annual payroll, 2023
- $474K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 222 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gyms and studios, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 63 | 11.1 | $1M | +6.9% | #50 of 2,088 |
| 2Otero County, NM | 77 | 22 | 9.0 | $861K | +3.7% | #111 of 2,088 |
| 3Eddy County, NM | 75 | 27 | 11.4 | $921K | +0.3% | #136 of 2,088 |
| 4Rio Arriba County, NM | 72 | 7 | 4.5 | $1.9M | −1.0% | #190 of 2,088 |
| 5Doña Ana County, NM | 72 | 75 | 8.8 | $901K | +4.1% | #202 of 2,088 |
| 6Lea County, NM | 71 | 32 | 13.0 | $750K | +0.2% | #237 of 2,088 |
| 7Valencia County, NM | 70 | 33 | 12.0 | $679K | +7.2% | #264 of 2,088 |
| 8Luna County, NM | 56 | 6 | 6.5 | $871K | −0.2% | #757 of 2,088 |
| 9Lincoln County, NM | 52 | 8 | 8.0 | $974K | −2.3% | #929 of 2,088 |
| 10Los Alamos County, NM | 51 | 21 | 25.5 | $742K | 0.0% | #988 of 2,088 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes77
- Gyms73
- Yoga, Pilates and fitness studios
- Martial arts and dance studios73
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Otero County, NM?
There are 22 gyms and studios on map listings in Otero County as of September 2026. 2 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Otero County, NM spend on memberships, classes and admissions?
About $18.9M a year, or $774 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 22 gyms and studios on map listings, it comes to $861K per location. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for gyms and studios?
Otero County has 9.0 gyms and studios per 10,000 households, 40% below the U.S. rate of 14.9. Spending per location is $861K, 30% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Otero County would have about 29, against 22 on map listings. There is one business with payroll in the industry for every 6,120 households, against one for every 1,641 across the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 77 for gyms and studios (high), #111 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.