Fitness and classes · Small-town market · New Mexico
Gyms and studios in the Silver City, NM area
Competitor counts, household spending and official business counts for gyms and studios in the Silver City, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #344 of 535 scored small-town markets
#11 of 13 scored small-town markets based in New Mexico
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.9M
- On memberships, classes and admissions · $704 a household
- Spending per listing
- $662K
- In line with the U.S.
- Listings per 10k households
- 10.6
- 29% below the U.S.
- Population, 2025
- 27,252
- −3.4% since 2020
See the gyms and studios around any address in the Silver City area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Silver City area spend about $7.9M a year on memberships, classes and admissions, or $704 per household, 28% below the U.S. average. That is about $662K of household spending for each location on map listings, in line with the U.S. figure of $662K.
There are 12 gyms and studios on map listings in the Silver City area as of September 2026. One of them (8%) is a chain location, against 20% across the U.S. That is 10.6 per 10,000 households, 29% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in the Silver City area, since they leave out counts under 3.
Population estimates show the Silver City area declined 3.4% from 2020 to 2025, against +3.1% for the U.S. For gyms and studios, the Silver City area has a Groundwork market score of 44 (lower middle): #344 of 535 scored small-town markets and #11 of 13 scored small-town markets based in New Mexico.
How the Silver City area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Silver City area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.6 | 13.6 | 14.9 |
| Spending per listing | $662K | $678K | $662K |
| Households per official establishment | n/a | 2,386 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −1.4% | +8.2% |
| Population growth, 2020–2025 | −3.4% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $704 | $919 | $983 |
| Median household income | $44,958 | $64,059 | $80,734 |
| Groundwork market score | 44 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Silver City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Silver City area
- Population, 2025 estimate
- 27,252−3.4% since 2020
- Households
- 11,295
- Median age
- 48.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 3,961 sq. mi.
- People per square mile
- 7
- Median household income
- $44,958+18.8% vs. 2015–2019, before inflation
- Average household income
- $69,954
- Median home value
- $175,600
- Jobs located here
- 9,211
- Daytime population
- 27,009Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Silver City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for gyms and studios, numbered among those based in New Mexico, with the Silver City area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 82 | 22 | 9.0 | $861K | +3.7% | #10 of 535 |
| 2Carlsbad-Artesia, NM | 77 | 27 | 11.4 | $921K | +0.3% | #22 of 535 |
| 3Hobbs, NM | 76 | 32 | 13.0 | $750K | +0.2% | #24 of 535 |
| 4Española, NM | 72 | 7 | 4.5 | $1.9M | −1.0% | #36 of 535 |
| 5Las Vegas, NM | 57 | 10 | 7.2 | $951K | −3.2% | #180 of 535 |
| 6Deming, NM | 56 | 6 | 6.5 | $871K | −0.2% | #191 of 535 |
| 7Los Alamos, NM | 55 | 21 | 25.5 | $742K | 0.0% | #204 of 535 |
| 8Ruidoso, NM | 52 | 8 | 8.0 | $974K | −2.3% | #242 of 535 |
| 9Gallup, NM | 52 | 17 | 8.0 | $854K | −6.1% | #245 of 535 |
| 10Taos, NM | 51 | 24 | 15.4 | $559K | +0.3% | #277 of 535 |
| 11Silver City, NM | 44 | 12 | 10.6 | $662K | −3.4% | #344 of 535 |
Other business types in the Silver City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes44
- Gyms57
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Silver City, NM area?
As of September 2026, map listings count 12 gyms and studios in the Silver City area. One of them (8%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Silver City area: counts under 3 are left out.
How much do households in the Silver City, NM area spend on memberships, classes and admissions?
About $7.9M a year, or $704 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 12 gyms and studios on map listings, it comes to $662K per location. It is estimated from the incomes of the 11,295 households in the Silver City area and national spending patterns by income.
How does the Silver City, NM area compare with the U.S. for gyms and studios?
The Silver City area has 10.6 gyms and studios per 10,000 households, 29% below the U.S. rate of 14.9. Spending per location is $662K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending.
How fast is the Silver City, NM area growing?
Population estimates put the Silver City area at 27,252 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 11,295 households. The median household income in the Silver City area is $44,958 a year, 44% below the U.S. median of $80,734. That rose 18.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Silver City area scores 44 for gyms and studios (lower middle), #344 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Silver City area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Silver City area
Screening a site or an acquisition in the Silver City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Silver City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.