Fitness and classes · County · New Mexico
Gyms and studios in Santa Fe County, NM
The gyms and studios in Santa Fe County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,009 of 2,088 scored counties
#11 of 22 scored counties in New Mexico
- Listings
- 128
- 11 chain locations (9%)
- Official establishments
- 44
- −12.0% since 2019
- Household spending a year
- $81.2M
- On memberships, classes and admissions · $1,147 a household
- Spending per listing
- $634K
- 4% below the U.S.
- Listings per 10k households
- 18.1
- 21% above the U.S.
- Population, 2025
- 156,907
- +1.2% since 2020
See the gyms and studios around any address in Santa Fe County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Santa Fe County spend about $81.2M a year on memberships, classes and admissions, or $1,147 per household, 17% above the U.S. average. That works out to $634K per location, 4% below the U.S. figure of $662K.
There are 128 gyms and studios on map listings in Santa Fe County as of September 2026. Chain locations make up 9% of them, against 20% across the U.S. That is 18.1 per 10,000 households, 21% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Santa Fe County was 44 in 2023, down 12.0% from 2019. That is one for every 1,608 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $423K has gone to businesses classed as fitness centers and recreation instruction in Santa Fe County.
Between 2020 and 2025, the population of Santa Fe County grew 1.2%, slower than the U.S. (+3.1%). For gyms and studios, Santa Fe County has a Groundwork market score of 51 (upper middle): #1,009 of 2,088 scored counties and #11 of 22 scored counties in New Mexico.
How Santa Fe County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Fe County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.1 | 13.6 | 14.9 |
| Spending per listing | $634K | $678K | $662K |
| Households per official establishment | 1,608 | 2,386 | 1,641 |
| Official establishment growth, 2019–2023 | −12.0% | −1.4% | +8.2% |
| Population growth, 2020–2025 | +1.2% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,147 | $919 | $983 |
| Median household income | $79,071 | $64,059 | $80,734 |
| Groundwork market score | 51 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50 → 44−12.0% over the period
- Employees, 2023
- 288
- Annual payroll, 2023
- $9.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12811 chain locations
- Listings at the U.S. rate for this spending
- 123The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $423K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Santa Fe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Fe County
- Population, 2025 estimate
- 156,907+1.2% since 2020
- Households
- 70,767
- Median age
- 48.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,910 sq. mi.
- People per square mile
- 82
- Median household income
- $79,071+29.2% vs. 2015–2019, before inflation
- Average household income
- $111,955
- Median home value
- $446,300
- Jobs located here
- 64,012
- Daytime population
- 157,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Fe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for gyms and studios, numbered among those based in New Mexico, with Santa Fe County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 63 | 11.1 | $1M | +6.9% | #50 of 2,088 |
| 2Otero County, NM | 77 | 22 | 9.0 | $861K | +3.7% | #111 of 2,088 |
| 3Eddy County, NM | 75 | 27 | 11.4 | $921K | +0.3% | #136 of 2,088 |
| 4Rio Arriba County, NM | 72 | 7 | 4.5 | $1.9M | −1.0% | #190 of 2,088 |
| 5Doña Ana County, NM | 72 | 75 | 8.8 | $901K | +4.1% | #202 of 2,088 |
| 6Lea County, NM | 71 | 32 | 13.0 | $750K | +0.2% | #237 of 2,088 |
| 7Valencia County, NM | 70 | 33 | 12.0 | $679K | +7.2% | #264 of 2,088 |
| 8Luna County, NM | 56 | 6 | 6.5 | $871K | −0.2% | #757 of 2,088 |
| 9Lincoln County, NM | 52 | 8 | 8.0 | $974K | −2.3% | #929 of 2,088 |
| 10Los Alamos County, NM | 51 | 21 | 25.5 | $742K | 0.0% | #988 of 2,088 |
| 11Santa Fe County, NM | 51 | 128 | 18.1 | $634K | +1.2% | #1,009 of 2,088 |
Other business types in Santa Fe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes51
- Gyms69
- Yoga, Pilates and fitness studios42
- Martial arts and dance studios50
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Santa Fe County, NM?
As of September 2026, map listings count 128 gyms and studios in Santa Fe County. 11 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 44 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 12.0% from 2019.
How much do households in Santa Fe County, NM spend on memberships, classes and admissions?
About $81.2M a year, or $1,147 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 128 gyms and studios on map listings, it comes to $634K per location. It is estimated from the incomes of the 70,767 households in Santa Fe County and national spending patterns by income.
How does Santa Fe County, NM compare with the U.S. for gyms and studios?
Santa Fe County has 18.1 gyms and studios per 10,000 households, 21% above the U.S. rate of 14.9. Spending per location is $634K, 4% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Santa Fe County would have about 123, against 128 on map listings. There is one business with payroll in the industry for every 1,608 households, against one for every 1,641 across the U.S. The official count fell 12.0% from 2019 to 2023, against +8.2% for the U.S.
How fast is Santa Fe County, NM growing?
Population estimates put Santa Fe County at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. The median household income in Santa Fe County is $79,071 a year, 2% below the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Fe County scores 51 for gyms and studios (upper middle), #1,009 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Fe County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Santa Fe County
Screening a site or an acquisition in Santa Fe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.