Fitness and classes · Small-town market · New Mexico
Gyms and studios in the Taos, NM area
The gyms and studios in the Taos, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #277 of 535 scored small-town markets
#10 of 13 scored small-town markets based in New Mexico
- Listings
- 24
- 1 chain location (4%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $13.4M
- On memberships, classes and admissions · $862 a household
- Spending per listing
- $559K
- 16% below the U.S.
- Listings per 10k households
- 15.4
- 3% above the U.S.
- Population, 2025
- 34,564
- +0.3% since 2020
See the gyms and studios around any address in the Taos area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $862 per household (12% below the U.S. average), households in the Taos area spend about $13.4M a year on memberships, classes and admissions. That works out to $559K per location, 16% below the U.S. figure of $662K.
There are 24 gyms and studios on map listings in the Taos area as of September 2026. One of them (4%) is a chain location, against 20% across the U.S. That comes to 15.4 for every 10,000 households, 3% above the U.S. rate of 14.9.
In 2023, official counts showed 5 businesses with payroll in the Taos area classed as fitness centers and recreation instruction. That is one for every 3,110 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of the Taos area grew 0.3%, slower than the U.S. (+3.1%). The Taos area scores 51 (upper middle) on the Groundwork market score for gyms and studios, ranking #277 of 535 scored small-town markets and #10 of 13 scored small-town markets based in New Mexico.
How the Taos area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Taos area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.4 | 13.6 | 14.9 |
| Spending per listing | $559K | $678K | $662K |
| Households per official establishment | 3,110 | 2,386 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −1.4% | +8.2% |
| Population growth, 2020–2025 | +0.3% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $862 | $919 | $983 |
| Median household income | $58,950 | $64,059 | $80,734 |
| Groundwork market score | 51 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 58
- Annual payroll, 2023
- $761K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 241 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Taos area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Taos area
- Population, 2025 estimate
- 34,564+0.3% since 2020
- Households
- 15,549
- Median age
- 50.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 2,202 sq. mi.
- People per square mile
- 16
- Median household income
- $58,950+53.8% vs. 2015–2019, before inflation
- Average household income
- $87,052
- Median home value
- $382,800
- Jobs located here
- 10,507
- Daytime population
- 34,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Taos area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for gyms and studios, numbered among those based in New Mexico, with the Taos area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 82 | 22 | 9.0 | $861K | +3.7% | #10 of 535 |
| 2Carlsbad-Artesia, NM | 77 | 27 | 11.4 | $921K | +0.3% | #22 of 535 |
| 3Hobbs, NM | 76 | 32 | 13.0 | $750K | +0.2% | #24 of 535 |
| 4Española, NM | 72 | 7 | 4.5 | $1.9M | −1.0% | #36 of 535 |
| 5Las Vegas, NM | 57 | 10 | 7.2 | $951K | −3.2% | #180 of 535 |
| 6Deming, NM | 56 | 6 | 6.5 | $871K | −0.2% | #191 of 535 |
| 7Los Alamos, NM | 55 | 21 | 25.5 | $742K | 0.0% | #204 of 535 |
| 8Ruidoso, NM | 52 | 8 | 8.0 | $974K | −2.3% | #242 of 535 |
| 9Gallup, NM | 52 | 17 | 8.0 | $854K | −6.1% | #245 of 535 |
| 10Taos, NM | 51 | 24 | 15.4 | $559K | +0.3% | #277 of 535 |
Other business types in the Taos area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes51
- Gyms60
- Yoga, Pilates and fitness studios36
- Martial arts and dance studios67
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Taos, NM area?
As of September 2026, map listings count 24 gyms and studios in the Taos area. One of them (4%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 5 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Taos, NM area spend on memberships, classes and admissions?
About $13.4M a year, or $862 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 24 gyms and studios on map listings, it comes to $559K per location. It is estimated from the incomes of the 15,549 households in the Taos area and national spending patterns by income.
How does the Taos, NM area compare with the U.S. for gyms and studios?
The Taos area has 15.4 gyms and studios per 10,000 households, 3% above the U.S. rate of 14.9. Spending per location is $559K, 16% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Taos area would have about 20, against 24 on map listings. There is one business with payroll in the industry for every 3,110 households, against one for every 1,641 across the U.S.
How fast is the Taos, NM area growing?
Population estimates put the Taos area at 34,564 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 15,549 households. The median household income in the Taos area is $58,950 a year, 27% below the U.S. median of $80,734. That rose 53.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Taos area scores 51 for gyms and studios (upper middle), #277 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Taos area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Taos area
Screening a site or an acquisition in the Taos area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Taos area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.