Fitness and classes · County · Missouri
Gyms and studios in Wayne County, MO
The gyms and studios in Wayne County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.4M
- On memberships, classes and admissions · $514 a household
- Spending per listing
- $1.2M
- Too few listings to compare
- Listings per 10k households
- 4.3
- Too few listings to compare
- Population, 2025
- 10,782
- −1.4% since 2020
See the gyms and studios around any address in Wayne County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2 gyms and studios in Wayne County. That is 4.3 per 10,000 households.
Households in Wayne County spend about $2.4M a year on memberships, classes and admissions, or $514 per household, 48% below the U.S. average. That works out to $1.2M per location.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Wayne County: counts under 3 aren’t published.
Population estimates put the population change in Wayne County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. With 2 gyms and studios on map listings, Wayne County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Wayne County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 12.7 | 14.9 |
| Spending per listing | $1.2M | $685K | $662K |
| Households per official establishment | n/a | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +8.2% |
| Population growth, 2020–2025 | −1.4% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $514 | $869 | $983 |
| Median household income | $47,226 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 10,782−1.4% since 2020
- Households
- 4,623
- Median age
- 46.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 759 sq. mi.
- People per square mile
- 14
- Median household income
- $47,226+37.6% vs. 2015–2019, before inflation
- Average household income
- $57,410
- Median home value
- $107,400
- Jobs located here
- 1,955
- Daytime population
- 9,019Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms and studios, numbered among those based in Missouri, with Wayne County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
| Wayne County, MO | Not scored | 2 | 4.3 | $1.2M | −1.4% |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Wayne County, MO?
Wayne County has 2 gyms and studios on map listings as of September 2026. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Wayne County: counts under 3 are left out.
How much do households in Wayne County, MO spend on memberships, classes and admissions?
About $2.4M a year, or $514 per household. That is 48% below the U.S. average (an index of 52, where 100 is the U.S. average). Spread across the 2 gyms and studios on map listings, it comes to $1.2M per location. It is estimated from the incomes of the 4,623 households in Wayne County and national spending patterns by income.
How does Wayne County, MO compare with the U.S. for gyms and studios?
Wayne County has 2 gyms and studios on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of gyms and studios to household spending, Wayne County would have about 4, against 2 on map listings.
How fast is Wayne County, MO growing?
Population estimates put Wayne County at 10,782 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 4,623 households. Median household income in Wayne County is $47,226, 42% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County has no market score for gyms and studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.