Fitness and classes · Small-town market · Missouri
Gyms and studios in the Marshall, MO area
The gyms and studios in the Marshall, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #284 of 535 scored small-town markets
#10 of 16 scored small-town markets based in Missouri
- Listings
- 8
- 3 chain locations (38%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.3M
- On memberships, classes and admissions · $661 a household
- Spending per listing
- $665K
- In line with the U.S.
- Listings per 10k households
- 9.9
- 34% below the U.S.
- Population, 2025
- 23,265
- −0.3% since 2020
See the gyms and studios around any address in the Marshall area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Marshall area comes to about $5.3M a year: $661 per household, 33% below the U.S. average. Spread across 8 gyms and studios, that is $665K per location, in line with the U.S. figure of $662K.
There are 8 gyms and studios on map listings in the Marshall area as of September 2026. Of those, 3 are chain locations, or 38%, against 20% across the U.S. Per 10,000 households, that is 9.9, 34% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in the Marshall area, since they leave out counts under 3.
Population estimates show the Marshall area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For gyms and studios, the Marshall area has a Groundwork market score of 50 (upper middle): #284 of 535 scored small-town markets and #10 of 16 scored small-town markets based in Missouri.
How the Marshall area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 12.7 | 14.9 |
| Spending per listing | $665K | $685K | $662K |
| Households per official establishment | n/a | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +8.2% |
| Population growth, 2020–2025 | −0.3% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $661 | $869 | $983 |
| Median household income | $57,931 | $70,702 | $80,734 |
| Groundwork market score | 50 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 83 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Marshall area
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marshall area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for gyms and studios, numbered among those based in Missouri, with the Marshall area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sikeston, MO | 72 | 14 | 7.1 | $974K | −0.3% | #38 of 535 |
| 2Farmington, MO | 63 | 24 | 9.7 | $695K | +2.1% | #121 of 535 |
| 3Warrensburg, MO | 62 | 28 | 13.3 | $560K | +4.9% | #133 of 535 |
| 4Lebanon, MO | 59 | 14 | 9.6 | $629K | +2.5% | #167 of 535 |
| 5Fort Leonard Wood, MO | 58 | 18 | 10.7 | $670K | +0.8% | #174 of 535 |
| 6Sedalia, MO | 57 | 17 | 10.0 | $672K | +2.9% | #184 of 535 |
| 7Poplar Bluff, MO | 57 | 15 | 9.0 | $671K | −0.4% | #185 of 535 |
| 8Kennett, MO | 51 | 7 | 6.2 | $949K | −4.8% | #265 of 535 |
| 9Maryville, MO | 51 | 7 | 8.3 | $814K | −4.0% | #266 of 535 |
| 10Marshall, MO | 50 | 8 | 9.9 | $665K | −0.3% | #284 of 535 |
Other business types in the Marshall area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes50
- Gyms44
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Marshall, MO area?
As of September 2026, map listings count 8 gyms and studios in the Marshall area. 3 of them (38%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Marshall area: counts under 3 are left out.
How much do households in the Marshall, MO area spend on memberships, classes and admissions?
About $5.3M a year, or $661 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 8 gyms and studios on map listings, it comes to $665K per location. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.
How does the Marshall, MO area compare with the U.S. for gyms and studios?
The Marshall area has 9.9 gyms and studios per 10,000 households, 34% below the U.S. rate of 14.9. Spending per location is $665K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending.
How fast is the Marshall, MO area growing?
Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area scores 50 for gyms and studios (upper middle), #284 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marshall area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Marshall area
Screening a site or an acquisition in the Marshall area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.