Fitness and classes · County · Missouri
Gyms and studios in Lafayette County, MO
Competitor counts, household spending and official business counts for gyms and studios in Lafayette County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #346 of 2,088 scored counties
#14 of 62 scored counties in Missouri
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11.2M
- On memberships, classes and admissions · $890 a household
- Spending per listing
- $800K
- 21% above the U.S.
- Listings per 10k households
- 11.1
- 26% below the U.S.
- Population, 2025
- 33,531
- +1.4% since 2020
See the gyms and studios around any address in Lafayette County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $890 per household (9% below the U.S. average), households in Lafayette County spend about $11.2M a year on memberships, classes and admissions. That is about $800K of household spending for each location on map listings, 21% above the U.S. figure of $662K.
Lafayette County has 14 gyms and studios on map listings as of September 2026. One of them (7%) is a chain location, against 20% across the U.S. That is 11.1 per 10,000 households, 26% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Lafayette County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $125K has gone to businesses classed as fitness centers and recreation instruction in Lafayette County.
Between 2020 and 2025, the population of Lafayette County grew 1.4%, slower than the U.S. (+3.1%). For gyms and studios, Lafayette County has a Groundwork market score of 67 (upper middle): #346 of 2,088 scored counties and #14 of 62 scored counties in Missouri. That puts it in the top quarter of counties.
How Lafayette County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lafayette County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.1 | 12.7 | 14.9 |
| Spending per listing | $800K | $685K | $662K |
| Households per official establishment | n/a | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +8.2% |
| Population growth, 2020–2025 | +1.4% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $890 | $869 | $983 |
| Median household income | $80,612 | $70,702 | $80,734 |
| Groundwork market score | 67 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $125K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Lafayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lafayette County
- Population, 2025 estimate
- 33,531+1.4% since 2020
- Households
- 12,576
- Median age
- 41.4
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 628 sq. mi.
- People per square mile
- 53
- Median household income
- $80,612+37.2% vs. 2015–2019, before inflation
- Average household income
- $93,896
- Median home value
- $216,500
- Jobs located here
- 8,542
- Daytime population
- 27,087Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lafayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms and studios, numbered among those based in Missouri, with Lafayette County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
| 14Lafayette County, MO | 67 | 14 | 11.1 | $800K | +1.4% | #346 of 2,088 |
Other business types in Lafayette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes67
- Gyms59
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Lafayette County, MO?
Map listings as of September 2026 show 14 gyms and studios in Lafayette County. One of them (7%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Lafayette County: counts under 3 are left out.
How much do households in Lafayette County, MO spend on memberships, classes and admissions?
About $11.2M a year, or $890 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 14 gyms and studios on map listings, it comes to $800K per location. It is estimated from the incomes of the 12,576 households in Lafayette County and national spending patterns by income.
How does Lafayette County, MO compare with the U.S. for gyms and studios?
Lafayette County has 11.1 gyms and studios per 10,000 households, 26% below the U.S. rate of 14.9. Spending per location is $800K, 21% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Lafayette County would have about 17, against 14 on map listings.
How fast is Lafayette County, MO growing?
Population estimates put Lafayette County at 33,531 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 12,576 households. The median household income in Lafayette County is $80,612 a year, in line with the U.S. median of $80,734. That rose 37.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lafayette County scores 67 for gyms and studios (upper middle), #346 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lafayette County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Lafayette County
Screening a site or an acquisition in Lafayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.