Fitness and classes · County · Missouri
Gyms and studios in St. Louis city, MO
The gyms and studios in St. Louis city, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,722 of 2,088 scored counties
#56 of 62 scored counties in Missouri
- Listings
- 186
- 22 chain locations (12%)
- Official establishments
- 77
- +20.3% since 2019
- Household spending a year
- $108.1M
- On memberships, classes and admissions · $746 a household
- Spending per listing
- $581K
- 12% below the U.S.
- Listings per 10k households
- 12.8
- 14% below the U.S.
- Population, 2025
- 278,144
- −7.4% since 2020
See the gyms and studios around any address in St. Louis city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, St. Louis city has a Groundwork market score of 32 (lower middle): #1,722 of 2,088 scored counties and #56 of 62 scored counties in Missouri. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in St. Louis city comes to about $108.1M a year: $746 per household, 24% below the U.S. average. That works out to $581K per location, 12% below the U.S. figure of $662K.
St. Louis city has 186 gyms and studios on map listings as of September 2026. Chain locations make up 12% of them, against 20% across the U.S. That comes to 12.8 for every 10,000 households, 14% below the U.S. rate of 14.9.
Official counts show 77 businesses with payroll classed as fitness centers and recreation instruction in St. Louis city in 2023, up 20.3% from 2019. That is one for every 1,882 households, against one for every 1,641 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $3.3M have gone to businesses classed as fitness centers and recreation instruction in St. Louis city. Between 2020 and 2025, the population of St. Louis city declined 7.4%, against +3.1% for the U.S.
How St. Louis city compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Louis city | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.8 | 12.7 | 14.9 |
| Spending per listing | $581K | $685K | $662K |
| Households per official establishment | 1,882 | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | +20.3% | +11.3% | +8.2% |
| Population growth, 2020–2025 | −7.4% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $746 | $869 | $983 |
| Median household income | $56,160 | $70,702 | $80,734 |
| Groundwork market score | 32 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 64 → 77+20.3% over the period
- Employees, 2023
- 1,283
- Annual payroll, 2023
- $25M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 18622 chain locations
- Listings at the U.S. rate for this spending
- 163The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $3.3M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in St. Louis city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Louis city
- Population, 2025 estimate
- 278,144−7.4% since 2020
- Households
- 144,891
- Median age
- 38.2
- Homes lived in by their owners
- 45%
- Vehicles per household
- 1.3
- Land area
- 62 sq. mi.
- People per square mile
- 4,675
- Median household income
- $56,160+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,764
- Median home value
- $197,500
- Jobs located here
- 229,379
- Daytime population
- 378,059Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Louis city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms and studios, numbered among those based in Missouri, with St. Louis city marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
| 56St. Louis city, MO | 32 | 186 | 12.8 | $581K | −7.4% | #1,722 of 2,088 |
Other business types in St. Louis city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes32
- Gyms32
- Yoga, Pilates and fitness studios26
- Martial arts and dance studios54
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in St. Louis city, MO?
Map listings as of September 2026 show 186 gyms and studios in St. Louis city. 22 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 77 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 20.3% from 2019.
How much do households in St. Louis city, MO spend on memberships, classes and admissions?
About $108.1M a year, or $746 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 186 gyms and studios on map listings, it comes to $581K per location. It is estimated from the incomes of the 144,891 households in St. Louis city and national spending patterns by income.
How does St. Louis city, MO compare with the U.S. for gyms and studios?
St. Louis city has 12.8 gyms and studios per 10,000 households, 14% below the U.S. rate of 14.9. Spending per location is $581K, 12% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, St. Louis city would have about 163, against 186 on map listings. There is one business with payroll in the industry for every 1,882 households, against one for every 1,641 across the U.S. The official count rose 20.3% from 2019 to 2023, against +8.2% for the U.S.
How fast is St. Louis city, MO growing?
Population estimates put St. Louis city at 278,144 people in 2025, down 7.4% since 2020, against +3.1% for the U.S. It has 144,891 households. The median household income in St. Louis city is $56,160 a year, 30% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Louis city scores 32 for gyms and studios (lower middle), #1,722 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Louis city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in St. Louis city
Screening a site or an acquisition in St. Louis city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Louis city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.