Fitness and classes · County · Missouri
Gyms and studios in Greene County, MO
How Greene County, MO compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,594 of 2,088 scored counties
#54 of 62 scored counties in Missouri
- Listings
- 212
- 26 chain locations (12%)
- Official establishments
- 70
- +11.1% since 2019
- Household spending a year
- $97.8M
- On memberships, classes and admissions · $747 a household
- Spending per listing
- $461K
- 30% below the U.S.
- Listings per 10k households
- 16.2
- 9% above the U.S.
- Population, 2025
- 309,286
- +3.3% since 2020
See the gyms and studios around any address in Greene County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Greene County is 37 (lower middle), #1,594 of 2,088 scored counties and #54 of 62 scored counties in Missouri. That puts it in the bottom quarter of counties.
At $747 per household (24% below the U.S. average), households in Greene County spend about $97.8M a year on memberships, classes and admissions. That works out to $461K per location, 30% below the U.S. figure of $662K.
Greene County has 212 gyms and studios on map listings as of September 2026. 26 of them (12%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 16.2, 9% above the U.S. rate of 14.9.
Official counts show 70 businesses with payroll classed as fitness centers and recreation instruction in Greene County in 2023, up 11.1% from 2019. That is one for every 1,871 households, against one for every 1,641 across the U.S. Since fiscal 2022, 13 SBA-backed loans worth $7M have gone to businesses classed as fitness centers and recreation instruction in Greene County. Population estimates put the population change in Greene County from 2020 to 2025 at +3.3%, in step with the U.S. (+3.1%).
How Greene County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greene County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.2 | 12.7 | 14.9 |
| Spending per listing | $461K | $685K | $662K |
| Households per official establishment | 1,871 | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | +11.1% | +11.3% | +8.2% |
| Population growth, 2020–2025 | +3.3% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $747 | $869 | $983 |
| Median household income | $61,479 | $70,702 | $80,734 |
| Groundwork market score | 37 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 63 → 70+11.1% over the period
- Employees, 2023
- 908
- Annual payroll, 2023
- $12.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21226 chain locations
- Listings at the U.S. rate for this spending
- 148The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $7M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Greene County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Greene County
- Population, 2025 estimate
- 309,286+3.3% since 2020
- Households
- 130,951
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 675 sq. mi.
- People per square mile
- 449
- Median household income
- $61,479+33.4% vs. 2015–2019, before inflation
- Average household income
- $84,469
- Median home value
- $221,300
- Jobs located here
- 183,863
- Daytime population
- 359,380Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Greene County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms and studios, numbered among those based in Missouri, with Greene County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
| 54Greene County, MO | 37 | 212 | 16.2 | $461K | +3.3% | #1,594 of 2,088 |
Other business types in Greene County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes37
- Gyms41
- Yoga, Pilates and fitness studios48
- Martial arts and dance studios41
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Greene County, MO?
Map listings as of September 2026 show 212 gyms and studios in Greene County. 26 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 70 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 11.1% from 2019.
How much do households in Greene County, MO spend on memberships, classes and admissions?
About $97.8M a year, or $747 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 212 gyms and studios on map listings, it comes to $461K per location. It is estimated from the incomes of the 130,951 households in Greene County and national spending patterns by income.
How does Greene County, MO compare with the U.S. for gyms and studios?
Greene County has 16.2 gyms and studios per 10,000 households, 9% above the U.S. rate of 14.9. Spending per location is $461K, 30% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Greene County would have about 148, against 212 on map listings. There is one business with payroll in the industry for every 1,871 households, against one for every 1,641 across the U.S. The official count rose 11.1% from 2019 to 2023, against +8.2% for the U.S.
How fast is Greene County, MO growing?
Population estimates put Greene County at 309,286 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 130,951 households. The median household income in Greene County is $61,479 a year, 24% below the U.S. median of $80,734. That rose 33.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Greene County scores 37 for gyms and studios (lower middle), #1,594 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Greene County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Greene County
Screening a site or an acquisition in Greene County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Greene County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.