Fitness and classes · County · Missouri
Gyms and studios in Morgan County, MO
Competitor counts, household spending and official business counts for gyms and studios in Morgan County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #125 of 2,088 scored counties
#5 of 62 scored counties in Missouri
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.1M
- On memberships, classes and admissions · $699 a household
- Spending per listing
- $1M
- 53% above the U.S.
- Listings per 10k households
- 6.9
- 54% below the U.S.
- Population, 2025
- 22,418
- +6.8% since 2020
See the gyms and studios around any address in Morgan County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Morgan County scores 76 (high) on the Groundwork market score for gyms and studios, ranking #125 of 2,088 scored counties and #5 of 62 scored counties in Missouri. That puts it in the top 10% of counties for gyms and studios.
Household spending on memberships, classes and admissions in Morgan County comes to about $6.1M a year: $699 per household, 29% below the U.S. average. Spread across 6 gyms and studios, that is $1M per location, 53% above the U.S. figure of $662K.
There are 6 gyms and studios on map listings in Morgan County as of September 2026. None of them are chain locations, against 20% across the U.S. That is 6.9 per 10,000 households, 54% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Morgan County, since they leave out counts under 3. Population estimates put the population change in Morgan County from 2020 to 2025 at +6.8%, faster than the U.S. (+3.1%).
How Morgan County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morgan County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 12.7 | 14.9 |
| Spending per listing | $1M | $685K | $662K |
| Households per official establishment | n/a | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +8.2% |
| Population growth, 2020–2025 | +6.8% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $699 | $869 | $983 |
| Median household income | $53,412 | $70,702 | $80,734 |
| Groundwork market score | 76 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 22,418+6.8% since 2020
- Households
- 8,699
- Median age
- 42.9
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 36
- Median household income
- $53,412+36.9% vs. 2015–2019, before inflation
- Average household income
- $79,664
- Median home value
- $194,400
- Jobs located here
- 4,715
- Daytime population
- 19,301Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms and studios, numbered among those based in Missouri, with Morgan County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes76
- Gyms59
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Morgan County, MO?
As of September 2026, map listings count 6 gyms and studios in Morgan County. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Morgan County: counts under 3 are left out.
How much do households in Morgan County, MO spend on memberships, classes and admissions?
About $6.1M a year, or $699 per household. That is 29% below the U.S. average (an index of 71, where 100 is the U.S. average). Spread across the 6 gyms and studios on map listings, it comes to $1M per location. It is estimated from the incomes of the 8,699 households in Morgan County and national spending patterns by income.
How does Morgan County, MO compare with the U.S. for gyms and studios?
Morgan County has 6.9 gyms and studios per 10,000 households, 54% below the U.S. rate of 14.9. Spending per location is $1M, 53% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Morgan County would have about 9, against 6 on map listings.
How fast is Morgan County, MO growing?
Population estimates put Morgan County at 22,418 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 8,699 households. The median household income in Morgan County is $53,412 a year, 34% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 76 for gyms and studios (high), #125 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.