Fitness and classes · County · Missouri
Gyms and studios in Platte County, MO
Competitor counts, household spending and official business counts for gyms and studios in Platte County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #733 of 2,088 scored counties
#27 of 62 scored counties in Missouri
- Listings
- 77
- 24 chain locations (31%)
- Official establishments
- 38
- +18.8% since 2019
- Household spending a year
- $51.1M
- On memberships, classes and admissions · $1,163 a household
- Spending per listing
- $663K
- In line with the U.S.
- Listings per 10k households
- 17.5
- 17% above the U.S.
- Population, 2025
- 114,400
- +6.7% since 2020
See the gyms and studios around any address in Platte County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,163 per household (18% above the U.S. average), households in Platte County spend about $51.1M a year on memberships, classes and admissions. That is about $663K of household spending for each location on map listings, in line with the U.S. figure of $662K.
Platte County has 77 gyms and studios on map listings as of September 2026. Chain locations make up 31% of them, against 20% across the U.S. That comes to 17.5 for every 10,000 households, 17% above the U.S. rate of 14.9.
In 2023, official counts showed 38 businesses with payroll in Platte County classed as fitness centers and recreation instruction, up 18.8% from 2019. That is one for every 1,155 households, against one for every 1,641 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $3.6M have gone to businesses classed as fitness centers and recreation instruction in Platte County.
Between 2020 and 2025, the population of Platte County grew 6.7%, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Platte County is 57 (upper middle), #733 of 2,088 scored counties and #27 of 62 scored counties in Missouri.
How Platte County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Platte County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.5 | 12.7 | 14.9 |
| Spending per listing | $663K | $685K | $662K |
| Households per official establishment | 1,155 | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | +18.8% | +11.3% | +8.2% |
| Population growth, 2020–2025 | +6.7% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,163 | $869 | $983 |
| Median household income | $96,227 | $70,702 | $80,734 |
| Groundwork market score | 57 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 38+18.8% over the period
- Employees, 2023
- 649
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7724 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $3.6M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Platte County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Platte County
- Population, 2025 estimate
- 114,400+6.7% since 2020
- Households
- 43,902
- Median age
- 39.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 420 sq. mi.
- People per square mile
- 263
- Median household income
- $96,227+19.7% vs. 2015–2019, before inflation
- Average household income
- $125,410
- Median home value
- $345,100
- Jobs located here
- 48,509
- Daytime population
- 103,025Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Platte County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms and studios, numbered among those based in Missouri, with Platte County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
| 27Platte County, MO | 57 | 77 | 17.5 | $663K | +6.7% | #733 of 2,088 |
Other business types in Platte County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes57
- Gyms61
- Yoga, Pilates and fitness studios61
- Martial arts and dance studios59
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Platte County, MO?
Map listings as of September 2026 show 77 gyms and studios in Platte County. 24 of them (31%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 38 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 18.8% from 2019.
How much do households in Platte County, MO spend on memberships, classes and admissions?
About $51.1M a year, or $1,163 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 77 gyms and studios on map listings, it comes to $663K per location. It is estimated from the incomes of the 43,902 households in Platte County and national spending patterns by income.
How does Platte County, MO compare with the U.S. for gyms and studios?
Platte County has 17.5 gyms and studios per 10,000 households, 17% above the U.S. rate of 14.9. Spending per location is $663K, in line with the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 1,155 households, against one for every 1,641 across the U.S. The official count rose 18.8% from 2019 to 2023, against +8.2% for the U.S.
How fast is Platte County, MO growing?
Population estimates put Platte County at 114,400 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 43,902 households. The median household income in Platte County is $96,227 a year, 19% above the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Platte County scores 57 for gyms and studios (upper middle), #733 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Platte County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Platte County
Screening a site or an acquisition in Platte County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.