Fitness and classes · County · Missouri
Gyms and studios in Marion County, MO
The gyms and studios in Marion County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,863 of 2,088 scored counties
#61 of 62 scored counties in Missouri
- Listings
- 16
- 3 chain locations (19%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.7M
- On memberships, classes and admissions · $679 a household
- Spending per listing
- $481K
- 27% below the U.S.
- Listings per 10k households
- 14.1
- 5% below the U.S.
- Population, 2025
- 28,525
- +0.2% since 2020
See the gyms and studios around any address in Marion County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marion County scores 27 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,863 of 2,088 scored counties and #61 of 62 scored counties in Missouri. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Marion County comes to about $7.7M a year: $679 per household, 31% below the U.S. average. That is about $481K of household spending for each location on map listings, 27% below the U.S. figure of $662K.
There are 16 gyms and studios on map listings in Marion County as of September 2026. Of those, 3 are chain locations, or 19%, against 20% across the U.S. That is 14.1 per 10,000 households, 5% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Marion County, since they leave out counts under 3. Between 2020 and 2025, the population of Marion County grew 0.2%, slower than the U.S. (+3.1%).
How Marion County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 12.7 | 14.9 |
| Spending per listing | $481K | $685K | $662K |
| Households per official establishment | n/a | 2,023 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +8.2% |
| Population growth, 2020–2025 | +0.2% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $679 | $869 | $983 |
| Median household income | $62,903 | $70,702 | $80,734 |
| Groundwork market score | 27 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 163 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marion County
- Population, 2025 estimate
- 28,525+0.2% since 2020
- Households
- 11,323
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 437 sq. mi.
- People per square mile
- 65
- Median household income
- $62,903+28.9% vs. 2015–2019, before inflation
- Average household income
- $75,181
- Median home value
- $162,000
- Jobs located here
- 12,711
- Daytime population
- 28,078Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms and studios, numbered among those based in Missouri, with Marion County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
| 61Marion County, MO | 27 | 16 | 14.1 | $481K | +0.2% | #1,863 of 2,088 |
Other business types in Marion County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes27
- Gyms40
- Yoga, Pilates and fitness studios
- Martial arts and dance studios17
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Marion County, MO?
As of September 2026, map listings count 16 gyms and studios in Marion County. 3 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Marion County: counts under 3 are left out.
How much do households in Marion County, MO spend on memberships, classes and admissions?
About $7.7M a year, or $679 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 16 gyms and studios on map listings, it comes to $481K per location. It is estimated from the incomes of the 11,323 households in Marion County and national spending patterns by income.
How does Marion County, MO compare with the U.S. for gyms and studios?
Marion County has 14.1 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $481K, 27% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Marion County would have about 12, against 16 on map listings.
How fast is Marion County, MO growing?
Population estimates put Marion County at 28,525 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 11,323 households. The median household income in Marion County is $62,903 a year, 22% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 27 for gyms and studios (lower middle), #1,863 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Marion County
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.