Groundwork

Fitness and classes · County · Utah

Yoga, Pilates and fitness studios in Morgan County, UT

How Morgan County, UT compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$6.2M
On memberships, classes and admissions · $1,625 a household
Spending per listing
$6.2M
Too few listings to compare
Listings per 10k households
2.6
Too few listings to compare
Population, 2025
13,383
+8.1% since 2020

See the yoga, Pilates and fitness studios around any address in Morgan County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 yoga, Pilates or fitness studio in Morgan County. That is 2.6 per 10,000 households.

Households in Morgan County spend about $6.2M a year on memberships, classes and admissions, or $1,625 per household, 65% above the U.S. average. That works out to $6.2M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

There is no official count of businesses with payroll classed as fitness and recreational sports centers in Morgan County: counts under 3 aren’t published.

Population estimates show Morgan County grew 8.1% from 2020 to 2025, faster than the U.S. (+3.1%). With 1 yoga, Pilates or fitness studio on map listings, Morgan County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Morgan County compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Morgan County, UT compared with Utah and the U.S.
MeasureMorgan CountyUtahU.S.
Listings per 10k households2.62.72.4
Spending per listing$6.2M$4.6M$4.1M
Households per official establishment (all fitness and recreational sports centers)n/a3,0653,109
Official establishment growth, 2019–2023n/a+26.6%+5.8%
Population growth, 2020–2025+8.1%+7.8%+3.1%
Spending per household on memberships, classes and admissions$1,625$1,265$983
Median household income$130,929$95,166$80,734
Groundwork market scoreNot scored68

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Morgan County

Population, 2025 estimate
13,383+8.1% since 2020
Households
3,785
Median age
33.5
Homes lived in by their owners
89%
Vehicles per household
2.8
Land area
609 sq. mi.
People per square mile
21
Median household income
$130,929+43.3% vs. 2015–2019, before inflation
Average household income
$158,661
Median home value
$654,900
Jobs located here
3,089
Daytime population
9,344Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Morgan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Yoga, Pilates and fitness studios across Utah

Every Utah market ranked →

The highest-scoring counties in Utah for yoga, Pilates and fitness studios, numbered among those based in Utah, with Morgan County marked.

Top counties in Utah

Counties in Utah ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cache County, UT8171.6$6.8M+8.5%#16 of 777
2Weber County, UT80181.9$6M+5.8%#21 of 777
3Davis County, UT73232.0$7.2M+4.8%#57 of 777
4Utah County, UT73572.8$4.8M+14.5%#65 of 777
5Salt Lake County, UT601263.0$4.4M+2.9%#207 of 777
6Wasatch County, UT6064.7$3.5M+9.9%#211 of 777
7Iron County, UT5663.0$3.1M+16.4%#275 of 777
8Washington County, UT49253.6$3M+17.4%#408 of 777
9Summit County, UT292113.4$1.4M+1.6%#708 of 777
Morgan County, UTNot scored12.6$6.2M+8.1%

Other business types in Morgan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Morgan County, UT?

Morgan County has 1 yoga, Pilates or fitness studio on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. No official count is published for fitness and recreational sports centers in Morgan County: counts under 3 are left out.

How much do households in Morgan County, UT spend on memberships, classes and admissions?

About $6.2M a year, or $1,625 per household. That is 65% above the U.S. average (an index of 165, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $6.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 3,785 households in Morgan County and national spending patterns by income.

How does Morgan County, UT compare with the U.S. for yoga, Pilates and fitness studios?

Morgan County has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of yoga, Pilates and fitness studios to household spending, Morgan County would have about 2, against 1 on map listings.

How fast is Morgan County, UT growing?

Population estimates put Morgan County at 13,383 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 3,785 households. Median household income in Morgan County is $130,929, 62% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 43.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Morgan County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Morgan County

Screening a site or an acquisition in Morgan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.