Groundwork

Fitness and classes · County · Utah

Yoga, Pilates and fitness studios in Iron County, UT

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Iron County, UT, set against other counties and the U.S.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #275 of 777 scored counties
#7 of 9 scored counties in Utah

Listings
6
0 chain locations (0%)
Official establishments
6
All fitness and recreational sports centers
Household spending a year
$18.7M
On memberships, classes and admissions · $927 a household
Spending per listing
$3.1M
23% below the U.S.
Listings per 10k households
3.0
25% above the U.S.
Population, 2025
67,141
+16.4% since 2020

See the yoga, Pilates and fitness studios around any address in Iron County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6 yoga, Pilates and fitness studios in Iron County. None of them are chain locations, against 18% across the U.S. That comes to 3.0 for every 10,000 households, 25% above the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in Iron County comes to about $18.7M a year: $927 per household, 6% below the U.S. average. That works out to $3.1M per studio, 23% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in Iron County in 2023. That is one for every 3,360 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 2 SBA-backed loans worth $1.8M have gone to businesses classed as fitness and recreational sports centers in Iron County.

Between 2020 and 2025, the population of Iron County grew 16.4%, faster than the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in Iron County is 56 (upper middle), #275 of 777 scored counties and #7 of 9 scored counties in Utah.

How Iron County compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Iron County, UT compared with Utah and the U.S.
MeasureIron CountyUtahU.S.
Listings per 10k households3.02.72.4
Spending per listing$3.1M$4.6M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,3603,0653,109
Official establishment growth, 2019–2023n/a+26.6%+5.8%
Population growth, 2020–2025+16.4%+7.8%+3.1%
Spending per household on memberships, classes and admissions$927$1,265$983
Median household income$66,247$95,166$80,734
Groundwork market score5668

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 6All fitness and recreational sports centers
Employees, 2023
156
Annual payroll, 2023
$1.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$1.8M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Iron County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Iron County

Population, 2025 estimate
67,141+16.4% since 2020
Households
20,157
Median age
31.9
Homes lived in by their owners
68%
Vehicles per household
2.3
Land area
3,296 sq. mi.
People per square mile
19
Median household income
$66,247+27.9% vs. 2015–2019, before inflation
Average household income
$89,495
Median home value
$379,000
Jobs located here
23,946
Daytime population
58,964Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Iron County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Utah

Every Utah market ranked →

The highest-scoring counties in Utah for yoga, Pilates and fitness studios, numbered among those based in Utah, with Iron County marked.

Top counties in Utah

Counties in Utah ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cache County, UT8171.6$6.8M+8.5%#16 of 777
2Weber County, UT80181.9$6M+5.8%#21 of 777
3Davis County, UT73232.0$7.2M+4.8%#57 of 777
4Utah County, UT73572.8$4.8M+14.5%#65 of 777
5Salt Lake County, UT601263.0$4.4M+2.9%#207 of 777
6Wasatch County, UT6064.7$3.5M+9.9%#211 of 777
7Iron County, UT5663.0$3.1M+16.4%#275 of 777
8Washington County, UT49253.6$3M+17.4%#408 of 777
9Summit County, UT292113.4$1.4M+1.6%#708 of 777

Other business types in Iron County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Iron County, UT?

Iron County has 6 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Iron County, UT spend on memberships, classes and admissions?

About $18.7M a year, or $927 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 6 yoga, Pilates and fitness studios on map listings, it comes to $3.1M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 20,157 households in Iron County and national spending patterns by income.

How does Iron County, UT compare with the U.S. for yoga, Pilates and fitness studios?

Iron County has 3.0 yoga, Pilates and fitness studios per 10,000 households, 25% above the U.S. rate of 2.4. Spending per studio is $3.1M, 23% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Iron County would have about 5, against 6 on map listings. There is one business with payroll in the industry for every 3,360 households, against one for every 3,109 across the U.S.

How fast is Iron County, UT growing?

Population estimates put Iron County at 67,141 people in 2025, up 16.4% since 2020, faster than the U.S. (+3.1%). It has 20,157 households. Median household income in Iron County is $66,247, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iron County scores 56 for yoga, Pilates and fitness studios (upper middle), #275 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Iron County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Iron County

Screening a site or an acquisition in Iron County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Iron County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.