Market rankings · Utah
Gyms in Utah
Markets across Utah ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 898
- 283 chain locations (32%)
- Official establishments
- 367
- All fitness and recreational sports centers · +26.6% since 2019
- Household spending a year
- $1.4B
- On memberships, classes and admissions
- Listings per 10k households
- 8.0
- 5% above the U.S.
- Spending per listing
- $1.6M
- 22% above the U.S.
- Rank among states
- #3 of 51
- Market score 77 · High
A site report maps the gyms on map listings around any address in Utah by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 898 gyms in Utah. Chain locations make up 32% of them, against 28% across the U.S. That comes to 8.0 for every 10,000 households, 5% above the U.S. rate of 7.6.
Households in Utah spend about $1.4B a year on memberships, classes and admissions, or $1,265 per household, 29% above the U.S. average. Spread across 898 gyms, that is $1.6M per gym, 22% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 367 businesses with payroll in Utah classed as fitness and recreational sports centers, up 26.6% from 2019. That is one for every 3,065 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 102 SBA-backed loans worth $51.5M have gone to businesses classed as fitness and recreational sports centers in Utah.
Among the 50 states and DC, Utah ranks #3 for gyms, with a Groundwork market score of 77 (high). Of the 5 scored metro areas in or partly in Utah, the Provo-Orem-Lehi metro area scores highest (82). Of the 5 scored small-town markets in or partly in Utah, the Brigham City area scores highest (80).
Every market in Utah for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Utah, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Provo-Orem-Lehi, UT | 82 | 156 | 7.5 | $1.8M | +14.5% | #7 of 387 |
| 2Ogden, UT | 75 | 168 | 7.9 | $1.7M | +5.3% | #21 of 387 |
| 3Salt Lake City-Murray, UT | 72 | 344 | 7.6 | $1.7M | +3.8% | #30 of 387 |
| 4Logan, UT-ID | 68 | 46 | 9.3 | $1.1M | +8.8% | #50 of 387 |
| 5St. George, UT | 56 | 64 | 9.2 | $1.2M | +17.4% | #132 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 80 | 16 | 7.4 | $1.4M | +12.6% | #14 of 506 |
| 2Heber, UT | 65 | 38 | 13.3 | $1.3M | +5.3% | #92 of 506 |
| 3Vernal, UT | 61 | 11 | 9.1 | $1.1M | +7.3% | #140 of 506 |
| 4Cedar City, UT | 59 | 20 | 9.9 | $934K | +16.4% | #163 of 506 |
| Evanston, WY-UT | 49 | 12 | 13.9 | $721K | +2.0% | #275 of 506 |
| Price, UT | Not scored | 4 | 4.9 | $1.5M | +1.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tooele County, UT | 97 | 12 | 5.0 | $2.6M | +19.2% | #2 of 1,792 |
| 2Utah County, UT | 80 | 153 | 7.5 | $1.8M | +14.5% | #68 of 1,792 |
| 3Weber County, UT | 78 | 75 | 8.0 | $1.4M | +5.8% | #94 of 1,792 |
| 4Morgan County, UT | 78 | 5 | 13.2 | $1.2M | +8.1% | #96 of 1,792 |
| 5Wasatch County, UT | 77 | 10 | 7.8 | $2.1M | +9.9% | #98 of 1,792 |
| 6Box Elder County, UT | 75 | 15 | 7.7 | $1.3M | +12.7% | #138 of 1,792 |
| 7Davis County, UT | 73 | 88 | 7.6 | $1.9M | +4.8% | #161 of 1,792 |
| 8Cache County, UT | 72 | 39 | 8.8 | $1.2M | +8.5% | #194 of 1,792 |
| 9Salt Lake County, UT | 70 | 332 | 7.8 | $1.7M | +2.9% | #225 of 1,792 |
| 10Washington County, UT | 59 | 64 | 9.2 | $1.2M | +17.4% | #577 of 1,792 |
| 11Uintah County, UT | 57 | 11 | 9.1 | $1.1M | +7.3% | #666 of 1,792 |
| 12Iron County, UT | 57 | 20 | 9.9 | $934K | +16.4% | #671 of 1,792 |
| 13Sanpete County, UT | 55 | 9 | 10.1 | $878K | +10.3% | #746 of 1,792 |
| 14Sevier County, UT | 48 | 7 | 9.3 | $979K | +5.9% | #1,000 of 1,792 |
| 15Millard County, UT | 47 | 5 | 11.5 | $746K | +7.7% | #1,043 of 1,792 |
| 16Summit County, UT | 45 | 28 | 17.8 | $1.1M | +1.6% | #1,094 of 1,792 |
| Carbon County, UT | Not scored | 4 | 4.9 | $1.5M | +1.0% | |
| Duchesne County, UT | Not scored | 4 | 5.8 | $1.8M | +6.3% | |
| San Juan County, UT | Not scored | 1 | 2.2 | $3.7M | +0.1% | |
| Juab County, UT | Not scored | 3 | 7.8 | $1.5M | +14.8% | |
| Emery County, UT | Not scored | 2 | 5.8 | $1.6M | +3.4% | |
| Grand County, UT | Not scored | 4 | 8.8 | $1.1M | +1.1% | |
| Kane County, UT | Not scored | 1 | 2.9 | $3.4M | +11.7% | |
| Beaver County, UT | Not scored | 2 | 7.9 | $1.2M | +3.0% | |
| Garfield County, UT | Not scored | 1 | 4.9 | $1.8M | +3.0% | |
| Rich County, UT | Not scored | 1 | 10.8 | $892K | +7.4% | |
| Wayne County, UT | Not scored | 2 | 17.3 | $555K | +3.3% | |
| Piute County, UT | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Daggett County, UT | Not scored | 0 | 0.0 | n/a | −1.8% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Utah?
Utah has 898 gyms on map listings as of September 2026. 283 of them (32%) are chain locations. The listings count gyms and fitness centers. Official counts show 367 businesses with payroll classed as fitness and recreational sports centers in 2023, up 26.6% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Utah spend on memberships, classes and admissions?
About $1.4B a year, or $1,265 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 898 gyms on map listings, it comes to $1.6M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 1,124,822 households in Utah and national spending patterns by income.
How does Utah compare with the U.S. for gyms?
Utah has 8.0 gyms per 10,000 households, 5% above the U.S. rate of 7.6. Spending per gym is $1.6M, 22% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Utah would have about 1,093, against 898 on map listings. There is one business with payroll in the industry for every 3,065 households, against one for every 3,109 across the U.S. The official count rose 26.6% from 2019 to 2023, against +5.8% for the U.S.
Which market in Utah has the highest market score for gyms?
Among 5 scored metro areas in or partly in Utah, the Provo-Orem-Lehi metro area scores highest, at 82 (high). Among 5 scored small-town markets in or partly in Utah, the Brigham City area scores highest, at 80 (high). Among 16 scored counties in Utah, Tooele County scores highest, at 97 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah scores 77 for gyms (high), #3 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for gyms across the U.S. · All business types in Utah
Related business types in Utah
- Gyms, studios and classes1,979 listings
- Yoga, Pilates and fitness studios306 listings
- Martial arts and dance studios775 listings
Screening a site or an acquisition in Utah?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.