Fitness and classes · County · Utah
Yoga, Pilates and fitness studios in Utah County, UT
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Utah County, UT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #65 of 777 scored counties
#4 of 9 scored counties in Utah
- Listings
- 57
- 10 chain locations (18%)
- Official establishments
- 65
- All fitness and recreational sports centers · +35.4% since 2019
- Household spending a year
- $271.1M
- On memberships, classes and admissions · $1,335 a household
- Spending per listing
- $4.8M
- 17% above the U.S.
- Listings per 10k households
- 2.8
- 17% above the U.S.
- Population, 2025
- 759,859
- +14.5% since 2020
See the yoga, Pilates and fitness studios around any address in Utah County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Utah County scores 73 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #65 of 777 scored counties and #4 of 9 scored counties in Utah. That puts it in the top 10% of counties for yoga, Pilates and fitness studios.
Map listings as of September 2026 show 57 yoga, Pilates and fitness studios in Utah County. 10 of them (18%) are chain locations, against 18% across the U.S. That comes to 2.8 for every 10,000 households, 17% above the U.S. rate of 2.4.
Households in Utah County spend about $271.1M a year on memberships, classes and admissions, or $1,335 per household, 36% above the U.S. average. That works out to $4.8M per studio, 17% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Utah County was 65 in 2023, up 35.4% from 2019. That is one for every 3,123 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 17 SBA-backed loans worth $10.6M have gone to businesses classed as fitness and recreational sports centers in Utah County. Between 2020 and 2025, the population of Utah County grew 14.5%, faster than the U.S. (+3.1%).
How Utah County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Utah County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.7 | 2.4 |
| Spending per listing | $4.8M | $4.6M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,123 | 3,065 | 3,109 |
| Official establishment growth, 2019–2023 | +35.4% | +26.6% | +5.8% |
| Population growth, 2020–2025 | +14.5% | +7.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,335 | $1,265 | $983 |
| Median household income | $100,671 | $95,166 | $80,734 |
| Groundwork market score | 73 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 65All fitness and recreational sports centers · +35.4% over the period
- Employees, 2023
- 1,085
- Annual payroll, 2023
- $14.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5710 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 17
- Amount
- $10.6M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Utah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Utah County
- Population, 2025 estimate
- 759,859+14.5% since 2020
- Households
- 203,018
- Median age
- 27.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.3
- Land area
- 2,005 sq. mi.
- People per square mile
- 352
- Median household income
- $100,671+34.8% vs. 2015–2019, before inflation
- Average household income
- $127,622
- Median home value
- $538,700
- Jobs located here
- 295,403
- Daytime population
- 667,806Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Utah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Utah
Every Utah market ranked →The highest-scoring counties in Utah for yoga, Pilates and fitness studios, numbered among those based in Utah, with Utah County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cache County, UT | 81 | 7 | 1.6 | $6.8M | +8.5% | #16 of 777 |
| 2Weber County, UT | 80 | 18 | 1.9 | $6M | +5.8% | #21 of 777 |
| 3Davis County, UT | 73 | 23 | 2.0 | $7.2M | +4.8% | #57 of 777 |
| 4Utah County, UT | 73 | 57 | 2.8 | $4.8M | +14.5% | #65 of 777 |
| 5Salt Lake County, UT | 60 | 126 | 3.0 | $4.4M | +2.9% | #207 of 777 |
| 6Wasatch County, UT | 60 | 6 | 4.7 | $3.5M | +9.9% | #211 of 777 |
| 7Iron County, UT | 56 | 6 | 3.0 | $3.1M | +16.4% | #275 of 777 |
| 8Washington County, UT | 49 | 25 | 3.6 | $3M | +17.4% | #408 of 777 |
| 9Summit County, UT | 29 | 21 | 13.4 | $1.4M | +1.6% | #708 of 777 |
Other business types in Utah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes63
- Gyms80
- Yoga, Pilates and fitness studios73
- Martial arts and dance studios51
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Utah County, UT?
There are 57 yoga, Pilates and fitness studios on map listings in Utah County as of September 2026. 10 of them (18%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 65 businesses with payroll classed as fitness and recreational sports centers in 2023, up 35.4% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Utah County, UT spend on memberships, classes and admissions?
About $271.1M a year, or $1,335 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 57 yoga, Pilates and fitness studios on map listings, it comes to $4.8M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 203,018 households in Utah County and national spending patterns by income.
How does Utah County, UT compare with the U.S. for yoga, Pilates and fitness studios?
Utah County has 2.8 yoga, Pilates and fitness studios per 10,000 households, 17% above the U.S. rate of 2.4. Spending per studio is $4.8M, 17% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Utah County would have about 67, against 57 on map listings. There is one business with payroll in the industry for every 3,123 households, against one for every 3,109 across the U.S. The official count rose 35.4% from 2019 to 2023, against +5.8% for the U.S.
How fast is Utah County, UT growing?
Population estimates put Utah County at 759,859 people in 2025, up 14.5% since 2020, faster than the U.S. (+3.1%). It has 203,018 households. Median household income in Utah County is $100,671, 25% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah County scores 73 for yoga, Pilates and fitness studios (upper middle), #65 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Utah County
Screening a site or an acquisition in Utah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Utah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.