Groundwork

Fitness and classes · County · Oklahoma

Yoga, Pilates and fitness studios in Stephens County, OK

How Stephens County, OK compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
5
All fitness and recreational sports centers
Household spending a year
$10.6M
On memberships, classes and admissions · $602 a household
Spending per listing
$10.6M
Too few listings to compare
Listings per 10k households
0.6
Too few listings to compare
Population, 2025
44,310
+3.4% since 2020

See the yoga, Pilates and fitness studios around any address in Stephens County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Stephens County spend about $10.6M a year on memberships, classes and admissions, or $602 per household, 39% below the U.S. average. That is about $10.6M of household spending for each studio on map listings. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

There is 1 yoga, Pilates or fitness studio on map listings in Stephens County as of September 2026. That is 0.6 per 10,000 households.

Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in Stephens County in 2023. That is one for every 3,513 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

Between 2020 and 2025, the population of Stephens County grew 3.4%, in step with the U.S. (+3.1%). With 1 yoga, Pilates or fitness studio on map listings, Stephens County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Stephens County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Stephens County, OK compared with Oklahoma and the U.S.
MeasureStephens CountyOklahomaU.S.
Listings per 10k households0.61.42.4
Spending per listing$10.6M$4.6M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,5133,8113,109
Official establishment growth, 2019–2023n/a+17.8%+5.8%
Population growth, 2020–2025+3.4%+4.0%+3.1%
Spending per household on memberships, classes and admissions$602$649$983
Median household income$61,620$65,039$80,734
Groundwork market scoreNot scored57

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 5All fitness and recreational sports centers
Employees, 2023
102
Annual payroll, 2023
$1.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Stephens County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Stephens County

Population, 2025 estimate
44,310+3.4% since 2020
Households
17,567
Median age
42.2
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
870 sq. mi.
People per square mile
50
Median household income
$61,620+30.5% vs. 2015–2019, before inflation
Average household income
$84,051
Median home value
$145,300
Jobs located here
15,578
Daytime population
41,720Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Stephens County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Yoga, Pilates and fitness studios across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for yoga, Pilates and fitness studios, numbered among those based in Oklahoma, with Stephens County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Canadian County, OK6981.4$5.8M+20.4%#99 of 777
2Comanche County, OK4861.3$4.3M+0.8%#419 of 777
3Tulsa County, OK39582.1$3.3M+4.2%#570 of 777
4Oklahoma County, OK37732.2$3.1M+3.0%#600 of 777
5Cleveland County, OK33292.5$2.9M+2.6%#654 of 777
6Washington County, OK2773.3$1.9M+2.7%#721 of 777
Stephens County, OKNot scored10.6$10.6M+3.4%

Other business types in Stephens County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Stephens County, OK?

As of September 2026, map listings count 1 yoga, Pilates or fitness studio in Stephens County. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Stephens County, OK spend on memberships, classes and admissions?

About $10.6M a year, or $602 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $10.6M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 17,567 households in Stephens County and national spending patterns by income.

How does Stephens County, OK compare with the U.S. for yoga, Pilates and fitness studios?

Stephens County has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Stephens County would have about 3, against 1 on map listings. There is one business with payroll in the industry for every 3,513 households, against one for every 3,109 across the U.S.

How fast is Stephens County, OK growing?

Population estimates put Stephens County at 44,310 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 17,567 households. The median household income in Stephens County is $61,620 a year, 24% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Stephens County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Stephens County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Stephens County

Screening a site or an acquisition in Stephens County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Stephens County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.