Groundwork

Fitness and classes · Small-town market · Minnesota

Yoga, Pilates and fitness studios in the Detroit Lakes, MN area

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Detroit Lakes, MN area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
3
All fitness and recreational sports centers
Household spending a year
$12.4M
On memberships, classes and admissions · $860 a household
Spending per listing
$12.4M
Too few listings to compare
Listings per 10k households
0.7
Too few listings to compare
Population, 2025
35,497
+0.9% since 2020

See the yoga, Pilates and fitness studios around any address in the Detroit Lakes area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Detroit Lakes area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 yoga, Pilates or fitness studio in the Detroit Lakes area. That is 0.7 per 10,000 households.

At $860 per household (13% below the U.S. average), households in the Detroit Lakes area spend about $12.4M a year on memberships, classes and admissions. That works out to $12.4M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in the Detroit Lakes area in 2023. That is one for every 4,803 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $66K has gone to businesses classed as fitness and recreational sports centers in the Detroit Lakes area.

Between 2020 and 2025, the population of the Detroit Lakes area grew 0.9%, slower than the U.S. (+3.1%). With 1 yoga, Pilates or fitness studio on map listings, the Detroit Lakes area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Detroit Lakes area compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Detroit Lakes, MN area compared with Minnesota and the U.S.
MeasureDetroit Lakes areaMinnesotaU.S.
Listings per 10k households0.72.12.4
Spending per listing$12.4M$5.3M$4.1M
Households per official establishment (all fitness and recreational sports centers)4,8033,0863,109
Official establishment growth, 2019–2023n/a−0.1%+5.8%
Population growth, 2020–2025+0.9%+2.1%+3.1%
Spending per household on memberships, classes and admissions$860$1,085$983
Median household income$71,388$89,062$80,734
Groundwork market scoreNot scored63

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3All fitness and recreational sports centers
Employees, 2023
92
Annual payroll, 2023
$506K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$66K

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Detroit Lakes area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Detroit Lakes area

Population, 2025 estimate
35,497+0.9% since 2020
Households
14,410
Median age
43.7
Homes lived in by their owners
77%
Vehicles per household
2.2
Land area
1,315 sq. mi.
People per square mile
27
Median household income
$71,388
Average household income
$100,022
Median home value
$291,000
Jobs located here
13,787
Daytime population
33,123Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Detroit Lakes area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Detroit Lakes area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Yoga, Pilates and fitness studios across Minnesota

Every Minnesota market ranked →

The highest-scoring small-town markets in Minnesota for yoga, Pilates and fitness studios, numbered among those based in Minnesota, with the Detroit Lakes area marked.

Top small-town markets in Minnesota

Small-town markets in Minnesota ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brainerd, MN7781.9$4.5M+4.3%#2 of 112
2Faribault-Northfield, MN6273.0$3.2M+4.2%#27 of 112
3Bemidji, MN4363.3$2.5M+1.8%#76 of 112
Detroit Lakes, MNNot scored10.7$12.4M+0.9%

Other business types in the Detroit Lakes area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Detroit Lakes, MN area?

The Detroit Lakes area has 1 yoga, Pilates or fitness studio on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Detroit Lakes, MN area spend on memberships, classes and admissions?

About $12.4M a year, or $860 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $12.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 14,410 households in the Detroit Lakes area and national spending patterns by income.

How does the Detroit Lakes, MN area compare with the U.S. for yoga, Pilates and fitness studios?

The Detroit Lakes area has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of yoga, Pilates and fitness studios to household spending, the Detroit Lakes area would have about 3, against 1 on map listings. There is one business with payroll in the industry for every 4,803 households, against one for every 3,109 across the U.S.

How fast is the Detroit Lakes, MN area growing?

Population estimates put the Detroit Lakes area at 35,497 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 14,410 households. Median household income in the Detroit Lakes area is $71,388, 12% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Detroit Lakes area has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Detroit Lakes area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Detroit Lakes area

Screening a site or an acquisition in the Detroit Lakes area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Detroit Lakes area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.