Groundwork

Fitness and classes · County · Minnesota

Yoga, Pilates and fitness studios in Winona County, MN

The yoga, Pilates and fitness studios in Winona County, MN, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
9
All fitness and recreational sports centers
Household spending a year
$16.8M
On memberships, classes and admissions · $832 a household
Spending per listing
$4.2M
4% above the U.S.
Listings per 10k households
2.0
17% below the U.S.
Population, 2025
50,523
+1.8% since 2020

See the yoga, Pilates and fitness studios around any address in Winona County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Winona County comes to about $16.8M a year: $832 per household, 15% below the U.S. average. Spread across 4 yoga, Pilates and fitness studios, that is $4.2M per studio, 4% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

Winona County has 4 yoga, Pilates and fitness studios on map listings as of September 2026. That comes to 2.0 for every 10,000 households, 17% below the U.S. rate of 2.4.

Official counts show 9 businesses with payroll classed as fitness and recreational sports centers in Winona County in 2023. That is one for every 2,250 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

Population estimates put the population change in Winona County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). With 4 yoga, Pilates and fitness studios on map listings, Winona County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Winona County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Winona County, MN compared with Minnesota and the U.S.
MeasureWinona CountyMinnesotaU.S.
Listings per 10k households2.02.12.4
Spending per listing$4.2M$5.3M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,2503,0863,109
Official establishment growth, 2019–2023n/a−0.1%+5.8%
Population growth, 2020–2025+1.8%+2.1%+3.1%
Spending per household on memberships, classes and admissions$832$1,085$983
Median household income$70,744$89,062$80,734
Groundwork market scoreNot scored63

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 9All fitness and recreational sports centers
Employees, 2023
154
Annual payroll, 2023
$1.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Winona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Winona County

Population, 2025 estimate
50,523+1.8% since 2020
Households
20,253
Median age
37.8
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
626 sq. mi.
People per square mile
79
Median household income
$70,744+19.2% vs. 2015–2019, before inflation
Average household income
$92,678
Median home value
$235,400
Jobs located here
25,458
Daytime population
50,349Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Winona County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for yoga, Pilates and fitness studios, numbered among those based in Minnesota, with Winona County marked.

Top counties in Minnesota

Counties in Minnesota ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Anoka County, MN81130.9$12.2M+4.7%#12 of 777
2Scott County, MN78152.7$5.3M+5.1%#31 of 777
3Dakota County, MN73251.4$8.7M+3.9%#54 of 777
4Olmsted County, MN68131.9$6.1M+2.3%#112 of 777
5Carver County, MN68112.7$5.6M+6.6%#113 of 777
6Wright County, MN68122.2$5.4M+11.1%#114 of 777
7Stearns County, MN6691.5$6.2M+3.6%#133 of 777
8St. Louis County, MN60121.4$6.1M+0.2%#203 of 777
9Washington County, MN58343.2$4.3M+6.9%#237 of 777
10Crow Wing County, MN5272.4$3.6M+4.3%#357 of 777
Winona County, MNNot scored42.0$4.2M+1.8%

Other business types in Winona County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Winona County, MN?

Map listings as of September 2026 show 4 yoga, Pilates and fitness studios in Winona County. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 9 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Winona County, MN spend on memberships, classes and admissions?

About $16.8M a year, or $832 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 4 yoga, Pilates and fitness studios on map listings, it comes to $4.2M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 20,253 households in Winona County and national spending patterns by income.

How does Winona County, MN compare with the U.S. for yoga, Pilates and fitness studios?

Winona County has 2.0 yoga, Pilates and fitness studios per 10,000 households, 17% below the U.S. rate of 2.4. Spending per studio is $4.2M, 4% above the U.S. figure of $4.1M. The count on map listings matches the U.S. ratio of yoga, Pilates and fitness studios to household spending. There is one business with payroll in the industry for every 2,250 households, against one for every 3,109 across the U.S.

How fast is Winona County, MN growing?

Population estimates put Winona County at 50,523 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 20,253 households. The median household income in Winona County is $70,744 a year, 12% below the U.S. median of $80,734. That rose 19.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winona County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Winona County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Winona County

Screening a site or an acquisition in Winona County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.