Fitness and classes · County · Minnesota
Yoga, Pilates and fitness studios in Rice County, MN
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Rice County, MN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #518 of 777 scored counties
#14 of 15 scored counties in Minnesota
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 10
- All fitness and recreational sports centers
- Household spending a year
- $22.4M
- On memberships, classes and admissions · $953 a household
- Spending per listing
- $3.2M
- 21% below the U.S.
- Listings per 10k households
- 3.0
- 25% above the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the yoga, Pilates and fitness studios around any address in Rice County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 yoga, Pilates and fitness studios in Rice County. None of them are chain locations, against 18% across the U.S. That is 3.0 per 10,000 households, 25% above the U.S. rate of 2.4.
At $953 per household (3% below the U.S. average), households in Rice County spend about $22.4M a year on memberships, classes and admissions. That is about $3.2M of household spending for each studio on map listings, 21% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Rice County was 10 in 2023. That is one for every 2,349 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
Population estimates show Rice County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). For yoga, Pilates and fitness studios, Rice County has a Groundwork market score of 43 (lower middle): #518 of 777 scored counties and #14 of 15 scored counties in Minnesota.
How Rice County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.1 | 2.4 |
| Spending per listing | $3.2M | $5.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,349 | 3,086 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −0.1% | +5.8% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $953 | $1,085 | $983 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | 43 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 10All fitness and recreational sports centers
- Employees, 2023
- 137
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Rice County
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for yoga, Pilates and fitness studios, numbered among those based in Minnesota, with Rice County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anoka County, MN | 81 | 13 | 0.9 | $12.2M | +4.7% | #12 of 777 |
| 2Scott County, MN | 78 | 15 | 2.7 | $5.3M | +5.1% | #31 of 777 |
| 3Dakota County, MN | 73 | 25 | 1.4 | $8.7M | +3.9% | #54 of 777 |
| 4Olmsted County, MN | 68 | 13 | 1.9 | $6.1M | +2.3% | #112 of 777 |
| 5Carver County, MN | 68 | 11 | 2.7 | $5.6M | +6.6% | #113 of 777 |
| 6Wright County, MN | 68 | 12 | 2.2 | $5.4M | +11.1% | #114 of 777 |
| 7Stearns County, MN | 66 | 9 | 1.5 | $6.2M | +3.6% | #133 of 777 |
| 8St. Louis County, MN | 60 | 12 | 1.4 | $6.1M | +0.2% | #203 of 777 |
| 9Washington County, MN | 58 | 34 | 3.2 | $4.3M | +6.9% | #237 of 777 |
| 10Crow Wing County, MN | 52 | 7 | 2.4 | $3.6M | +4.3% | #357 of 777 |
| 14Rice County, MN | 43 | 7 | 3.0 | $3.2M | +4.2% | #518 of 777 |
Other business types in Rice County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes51
- Gyms48
- Yoga, Pilates and fitness studios43
- Martial arts and dance studios73
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Rice County, MN?
There are 7 yoga, Pilates and fitness studios on map listings in Rice County as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Rice County, MN spend on memberships, classes and admissions?
About $22.4M a year, or $953 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 7 yoga, Pilates and fitness studios on map listings, it comes to $3.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.
How does Rice County, MN compare with the U.S. for yoga, Pilates and fitness studios?
Rice County has 3.0 yoga, Pilates and fitness studios per 10,000 households, 25% above the U.S. rate of 2.4. Spending per studio is $3.2M, 21% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Rice County would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 2,349 households, against one for every 3,109 across the U.S.
How fast is Rice County, MN growing?
Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County scores 43 for yoga, Pilates and fitness studios (lower middle), #518 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.