Market rankings · Idaho
Mortgage brokers and lenders in Idaho
Markets across Idaho ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.
- Listings
- 437
- 93 chain locations (21%)
- Official establishments
- 212
- +7.6% since 2019
- Household spending a year
- $12.6B
- On rent and homeowner costs
- Listings per 10k households
- 6.1
- 42% above the U.S.
- Housing spending per listing (U.S. = 100)
- 74
- 26% below the U.S.
- Rank among states
- #37 of 51
- Market score 39 · Lower middle
A site report maps the mortgage brokers and lenders on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 437 mortgage brokers and lenders in Idaho. Chain locations make up 21% of them, against 21% across the U.S. That comes to 6.1 for every 10,000 households, 42% above the U.S. rate of 4.3.
Household spending on rent and homeowner costs in Idaho comes to about $12.6B a year: $17,677 per household, 6% above the U.S. average. Housing spending per office is 26% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
In 2023, official counts showed 212 businesses with payroll in Idaho classed as mortgage brokers and real estate lenders, up 7.6% from 2019. That is one for every 3,363 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as mortgage brokers and real estate lenders in Idaho.
Among the 50 states and DC, Idaho ranks #37 for mortgage brokers and lenders, with a Groundwork market score of 39 (lower middle). Of the 7 scored metro areas in or partly in Idaho, the Pocatello metro area scores highest (57). Of the 7 scored small-town markets in or partly in Idaho, the Ontario area scores highest (76).
Every market in Idaho for mortgage brokers and lenders
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pocatello, ID | 57 | 15 | 4.5 | 95 | +4.9% | #129 of 373 |
| 2Idaho Falls, ID | 50 | 26 | 4.7 | 97 | +9.8% | #187 of 373 |
| 3Twin Falls, ID | 49 | 26 | 6.0 | 71 | +8.1% | #195 of 373 |
| 4Lewiston, ID-WA | 42 | 13 | 4.9 | 90 | +1.5% | #247 of 373 |
| Logan, UT-ID | 41 | 29 | 5.9 | 78 | +8.8% | #259 of 373 |
| 5Coeur d’Alene, ID | 39 | 51 | 7.2 | 64 | +11.0% | #278 of 373 |
| 6Boise City, ID | 38 | 264 | 8.7 | 55 | +12.2% | #288 of 373 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Ontario, OR-ID | 76 | 5 | 2.5 | 164 | +5.0% | #11 of 177 |
| 1Moscow, ID | 72 | 5 | 3.1 | 137 | +5.6% | #20 of 177 |
| Jackson, WY-ID | 58 | 8 | 5.5 | 101 | +4.2% | #65 of 177 |
| 2Hailey, ID | 54 | 7 | 5.5 | 86 | +6.1% | #82 of 177 |
| 3Sandpoint, ID | 51 | 9 | 4.4 | 98 | +14.8% | #88 of 177 |
| Brigham City, UT-ID | 46 | 14 | 6.5 | 70 | +12.6% | #106 of 177 |
| 4Mountain Home, ID | 33 | 8 | 7.2 | 58 | +2.8% | #144 of 177 |
| Rexburg, ID | Not scored | 3 | 1.7 | 252 | +4.5% | |
| Blackfoot, ID | Not scored | 0 | 0.0 | n/a | +6.4% | |
| Burley, ID | Not scored | 1 | 0.6 | 707 | +6.2% |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Latah County, ID | 67 | 5 | 3.1 | 137 | +5.6% | #152 of 887 |
| 2Bannock County, ID | 59 | 15 | 4.5 | 95 | +4.9% | #272 of 887 |
| 3Canyon County, ID | 54 | 41 | 4.8 | 93 | +18.1% | #366 of 887 |
| 4Bonner County, ID | 49 | 9 | 4.4 | 98 | +14.8% | #460 of 887 |
| 5Twin Falls County, ID | 45 | 26 | 7.5 | 57 | +7.9% | #538 of 887 |
| 6Bonneville County, ID | 44 | 25 | 5.7 | 81 | +8.9% | #554 of 887 |
| 7Blaine County, ID | 43 | 7 | 6.7 | 73 | +4.8% | #574 of 887 |
| 8Kootenai County, ID | 41 | 51 | 7.2 | 64 | +11.0% | #609 of 887 |
| 9Ada County, ID | 37 | 220 | 10.9 | 45 | +9.6% | #684 of 887 |
| 10Nez Perce County, ID | 32 | 11 | 6.4 | 68 | +1.8% | #753 of 887 |
| 11Elmore County, ID | 29 | 8 | 7.2 | 58 | +2.8% | #794 of 887 |
| Madison County, ID | Not scored | 3 | 2.3 | 185 | +4.2% | |
| Bingham County, ID | Not scored | 0 | 0.0 | n/a | +6.4% | |
| Jefferson County, ID | Not scored | 1 | 1.0 | 470 | +13.6% | |
| Payette County, ID | Not scored | 2 | 2.1 | 206 | +8.8% | |
| Cassia County, ID | Not scored | 1 | 1.2 | 364 | +6.6% | |
| Jerome County, ID | Not scored | 0 | 0.0 | n/a | +8.6% | |
| Minidoka County, ID | Not scored | 0 | 0.0 | n/a | +5.7% | |
| Gem County, ID | Not scored | 2 | 2.6 | 164 | +13.0% | |
| Idaho County, ID | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Gooding County, ID | Not scored | 0 | 0.0 | n/a | +5.1% | |
| Franklin County, ID | Not scored | 2 | 4.1 | 111 | +11.2% | |
| Fremont County, ID | Not scored | 0 | 0.0 | n/a | +5.9% | |
| Shoshone County, ID | Not scored | 0 | 0.0 | n/a | +7.1% | |
| Boundary County, ID | Not scored | 2 | 4.0 | 106 | +15.3% |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Owyhee County, ID | Not scored | 1 | 2.3 | 179 | +5.6% | |
| Teton County, ID | Not scored | 0 | 0.0 | n/a | +12.9% | |
| Valley County, ID | Not scored | 4 | 9.3 | 49 | +8.4% | |
| Washington County, ID | Not scored | 0 | 0.0 | n/a | +9.7% | |
| Benewah County, ID | Not scored | 0 | 0.0 | n/a | +9.7% | |
| Clearwater County, ID | Not scored | 0 | 0.0 | n/a | +4.1% | |
| Boise County, ID | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Lemhi County, ID | Not scored | 0 | 0.0 | n/a | +6.5% | |
| Power County, ID | Not scored | 1 | 3.6 | 113 | +4.6% | |
| Caribou County, ID | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Bear Lake County, ID | Not scored | 0 | 0.0 | n/a | +5.7% | |
| Lincoln County, ID | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Oneida County, ID | Not scored | 0 | 0.0 | n/a | +11.4% | |
| Adams County, ID | Not scored | 0 | 0.0 | n/a | +13.3% | |
| Custer County, ID | Not scored | 0 | 0.0 | n/a | +8.6% | |
| Lewis County, ID | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Butte County, ID | Not scored | 0 | 0.0 | n/a | +7.8% | |
| Camas County, ID | Not scored | 0 | 0.0 | n/a | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many mortgage brokers and lenders are in Idaho?
There are 437 mortgage brokers and lenders on map listings in Idaho as of September 2026. 93 of them (21%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 212 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 7.6% from 2019.
How much do households in Idaho spend on rent and homeowner costs?
About $12.6B a year, or $17,677 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). For the 437 mortgage brokers and lenders on map listings, housing spending per office is 26% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for mortgage brokers and lenders?
Idaho has 6.1 mortgage brokers and lenders per 10,000 households, 42% above the U.S. rate of 4.3. The index of housing spending per office is 74, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Idaho would have about 323, against 437 on map listings. There is one business with payroll in the industry for every 3,363 households, against one for every 4,897 across the U.S. The official count rose 7.6% from 2019 to 2023, against +9.5% for the U.S.
Which market in Idaho has the highest market score for mortgage brokers and lenders?
Among 7 scored metro areas in or partly in Idaho, the Pocatello metro area scores highest, at 57 (upper middle). Among 7 scored small-town markets in or partly in Idaho, the Ontario area scores highest, at 76 (high). Among 11 scored counties in Idaho, Latah County scores highest, at 67 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 39 for mortgage brokers and lenders (lower middle), #37 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for mortgage brokers and lenders across the U.S. · All business types in Idaho
Related business types in Idaho
- Real estate3,579 listings
- Real estate agents and brokers2,712 listings
- Property management376 listings
- Home inspectors54 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.