Market rankings · South Dakota
Mortgage brokers and lenders in South Dakota
Every metro area, small-town market and county in South Dakota, ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.
- Listings
- 90
- 22 chain locations (24%)
- Official establishments
- 36
- +28.6% since 2019
- Household spending a year
- $5.1B
- On rent and homeowner costs
- Listings per 10k households
- 2.5
- 42% below the U.S.
- Housing spending per listing (U.S. = 100)
- 145
- 45% above the U.S.
- Rank among states
- #11 of 51
- Market score 66 · Upper middle
A site report maps the mortgage brokers and lenders on map listings around any address in South Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
South Dakota has 90 mortgage brokers and lenders on map listings as of September 2026. Chain locations make up 24% of them, against 21% across the U.S. That comes to 2.5 for every 10,000 households, 42% below the U.S. rate of 4.3.
Household spending on rent and homeowner costs in South Dakota comes to about $5.1B a year: $13,945 per household, 16% below the U.S. average. Housing spending per office is 45% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
Official counts show 36 businesses with payroll classed as mortgage brokers and real estate lenders in South Dakota in 2023, up 28.6% from 2019. That is one for every 10,154 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years.
Among the 50 states and DC, South Dakota ranks #11 for mortgage brokers and lenders, with a Groundwork market score of 66 (upper middle). Of the 3 scored metro areas in or partly in South Dakota, the Sioux City metro area scores highest (56). Among 3 scored counties, Minnehaha County scores highest (60).
Every market in South Dakota for mortgage brokers and lenders
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Sioux City, IA-NE-SD | 56 | 9 | 1.6 | 218 | +1.0% | #131 of 373 |
| 1Sioux Falls, SD-MN | 51 | 52 | 4.2 | 88 | +9.5% | #178 of 373 |
| 2Rapid City, SD | 40 | 28 | 4.5 | 81 | +6.2% | #266 of 373 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Aberdeen, SD | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Brookings, SD | Not scored | 4 | 2.9 | 120 | +9.6% | |
| Watertown, SD | Not scored | 2 | 1.6 | 215 | +4.3% | |
| Spearfish, SD | Not scored | 2 | 1.7 | 210 | +14.0% | |
| Mitchell, SD | Not scored | 1 | 0.9 | 376 | +0.6% | |
| Yankton, SD | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Pierre, SD | Not scored | 1 | 1.2 | 311 | −0.5% | |
| Huron, SD | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Vermillion, SD | Not scored | 0 | 0.0 | n/a | +0.2% |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 60 | 33 | 3.9 | 94 | +7.6% | #258 of 887 |
| 2Pennington County, SD | 42 | 26 | 5.6 | 64 | +6.6% | #599 of 887 |
| 3Lincoln County, SD | 39 | 17 | 6.1 | 66 | +17.5% | #645 of 887 |
| Brown County, SD | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Brookings County, SD | Not scored | 4 | 2.9 | 120 | +9.6% | |
| Meade County, SD | Not scored | 2 | 1.7 | 216 | +2.7% | |
| Codington County, SD | Not scored | 2 | 1.6 | 215 | +4.3% | |
| Lawrence County, SD | Not scored | 2 | 1.7 | 210 | +14.0% | |
| Yankton County, SD | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Davison County, SD | Not scored | 1 | 1.1 | 301 | +0.6% | |
| Beadle County, SD | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Hughes County, SD | Not scored | 1 | 1.4 | 265 | −0.9% | |
| Union County, SD | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Clay County, SD | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Oglala Lakota County, SD | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Lake County, SD | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Butte County, SD | Not scored | 1 | 2.3 | 153 | +5.5% | |
| Roberts County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Charles Mix County, SD | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Todd County, SD | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Custer County, SD | Not scored | 0 | 0.0 | n/a | +13.2% | |
| Turner County, SD | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Grant County, SD | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Hutchinson County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Fall River County, SD | Not scored | 1 | 2.8 | 120 | +7.1% |
Show all 66 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bon Homme County, SD | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Moody County, SD | Not scored | 0 | 0.0 | n/a | +4.5% | |
| Hamlin County, SD | Not scored | 0 | 0.0 | n/a | +11.9% | |
| Spink County, SD | Not scored | 0 | 0.0 | n/a | −3.0% | |
| McCook County, SD | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Tripp County, SD | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Day County, SD | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Brule County, SD | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Walworth County, SD | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Kingsbury County, SD | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Dewey County, SD | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Marshall County, SD | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Deuel County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Edmunds County, SD | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Gregory County, SD | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Clark County, SD | Not scored | 0 | 0.0 | n/a | +4.7% | |
| Corson County, SD | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Lyman County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Hanson County, SD | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bennett County, SD | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Hand County, SD | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Stanley County, SD | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Perkins County, SD | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Douglas County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Jackson County, SD | Not scored | 0 | 0.0 | n/a | −4.7% | |
| Aurora County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Potter County, SD | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Sanborn County, SD | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Ziebach County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Miner County, SD | Not scored | 0 | 0.0 | n/a | −0.8% | |
| McPherson County, SD | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Faulk County, SD | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Mellette County, SD | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Buffalo County, SD | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Jerauld County, SD | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Haakon County, SD | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Campbell County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sully County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Hyde County, SD | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Harding County, SD | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Jones County, SD | Not scored | 0 | 0.0 | n/a | −1.5% |
Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many mortgage brokers and lenders are in South Dakota?
Map listings as of September 2026 show 90 mortgage brokers and lenders in South Dakota. 22 of them (24%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 36 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 28.6% from 2019.
How much do households in South Dakota spend on rent and homeowner costs?
About $5.1B a year, or $13,945 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 90 mortgage brokers and lenders on map listings, housing spending per office is 45% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 365,544 households in South Dakota and national spending patterns by income.
How does South Dakota compare with the U.S. for mortgage brokers and lenders?
South Dakota has 2.5 mortgage brokers and lenders per 10,000 households, 42% below the U.S. rate of 4.3. The index of housing spending per office is 145, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, South Dakota would have about 131, against 90 on map listings. There is one business with payroll in the industry for every 10,154 households, against one for every 4,897 across the U.S. The official count rose 28.6% from 2019 to 2023, against +9.5% for the U.S.
Which market in South Dakota has the highest market score for mortgage brokers and lenders?
Among 3 scored metro areas in or partly in South Dakota, the Sioux City metro area scores highest, at 56 (upper middle). Among 3 scored counties in South Dakota, Minnehaha County scores highest, at 60 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Dakota scores 66 for mortgage brokers and lenders (upper middle), #11 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Dakota. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for mortgage brokers and lenders across the U.S. · All business types in South Dakota
Related business types in South Dakota
- Real estate1,195 listings
- Real estate agents and brokers970 listings
- Property management112 listings
- Home inspectors23 listings
Screening a site or an acquisition in South Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.