Market rankings · Nevada
Mortgage brokers and lenders in Nevada
Markets across Nevada ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.
- Listings
- 935
- 165 chain locations (18%)
- Official establishments
- 392
- +15.3% since 2019
- Household spending a year
- $21.5B
- On rent and homeowner costs
- Listings per 10k households
- 7.8
- 81% above the U.S.
- Housing spending per listing (U.S. = 100)
- 59
- 41% below the U.S.
- Rank among states
- #47 of 51
- Market score 32 · Lower middle
A site report maps the mortgage brokers and lenders on map listings around any address in Nevada by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 935 mortgage brokers and lenders in Nevada. 165 of them (18%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 7.8, 81% above the U.S. rate of 4.3.
At $17,879 per household (7% above the U.S. average), households in Nevada spend about $21.5B a year on rent and homeowner costs. Housing spending per office is 41% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
In 2023, official counts showed 392 businesses with payroll in Nevada classed as mortgage brokers and real estate lenders, up 15.3% from 2019. That is one for every 3,068 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years. Since fiscal 2022, 2 SBA-backed loans worth $528K have gone to businesses classed as mortgage brokers and real estate lenders in Nevada.
Among the 50 states and DC, Nevada ranks #47 for mortgage brokers and lenders, with a Groundwork market score of 32 (lower middle). Of the 3 scored metro areas in or partly in Nevada, the Las Vegas-Henderson-North Las Vegas metro area scores highest (36). Of the 3 scored small-town markets in or partly in Nevada, the Elko area scores highest (48).
Every market in Nevada for mortgage brokers and lenders
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nevada, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Vegas-Henderson-North Las Vegas, NV | 36 | 687 | 8.0 | 57 | +5.8% | #308 of 373 |
| 2Reno, NV | 33 | 197 | 8.8 | 55 | +5.0% | #341 of 373 |
| 3Carson City, NV | 24 | 14 | 5.9 | 75 | −0.2% | #368 of 373 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elko, NV | 48 | 8 | 4.0 | 116 | +2.1% | #97 of 177 |
| 2Winnemucca, NV | 34 | 5 | 7.2 | 61 | 0.0% | #140 of 177 |
| 3Gardnerville Ranchos, NV-CA | 31 | 18 | 8.3 | 59 | +0.9% | #152 of 177 |
| Pahrump, NV | Not scored | 4 | 1.8 | 231 | +10.3% | |
| Fallon, NV | Not scored | 2 | 2.1 | 213 | +1.1% |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elko County, NV | 44 | 8 | 4.1 | 113 | +2.1% | #543 of 887 |
| 2Clark County, NV | 37 | 687 | 8.0 | 57 | +5.8% | #682 of 887 |
| 3Washoe County, NV | 33 | 193 | 9.7 | 50 | +4.4% | #744 of 887 |
| 4Humboldt County, NV | 30 | 5 | 7.2 | 61 | 0.0% | #785 of 887 |
| 5Carson City, NV | 28 | 14 | 5.9 | 75 | −0.2% | #810 of 887 |
| 6Douglas County, NV | 28 | 18 | 8.4 | 58 | +1.2% | #814 of 887 |
| Lyon County, NV | Not scored | 4 | 1.7 | 266 | +9.5% | |
| Nye County, NV | Not scored | 4 | 1.8 | 231 | +10.3% | |
| Churchill County, NV | Not scored | 2 | 2.1 | 213 | +1.1% | |
| White Pine County, NV | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Pershing County, NV | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Lander County, NV | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Mineral County, NV | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Lincoln County, NV | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Storey County, NV | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Eureka County, NV | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Esmeralda County, NV | Not scored | 0 | 0.0 | n/a | −0.8% |
Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many mortgage brokers and lenders are in Nevada?
Nevada has 935 mortgage brokers and lenders on map listings as of September 2026. 165 of them (18%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 392 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 15.3% from 2019.
How much do households in Nevada spend on rent and homeowner costs?
About $21.5B a year, or $17,879 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). For the 935 mortgage brokers and lenders on map listings, housing spending per office is 41% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 1,202,593 households in Nevada and national spending patterns by income.
How does Nevada compare with the U.S. for mortgage brokers and lenders?
Nevada has 7.8 mortgage brokers and lenders per 10,000 households, 81% above the U.S. rate of 4.3. The index of housing spending per office is 59, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Nevada would have about 551, against 935 on map listings. There is one business with payroll in the industry for every 3,068 households, against one for every 4,897 across the U.S. The official count rose 15.3% from 2019 to 2023, against +9.5% for the U.S.
Which market in Nevada has the highest market score for mortgage brokers and lenders?
Among 3 scored metro areas in or partly in Nevada, the Las Vegas-Henderson-North Las Vegas metro area scores highest, at 36 (lower middle). Among 3 scored small-town markets in or partly in Nevada, the Elko area scores highest, at 48 (lower middle). Among 6 scored counties in Nevada, Elko County scores highest, at 44 (lower middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nevada scores 32 for mortgage brokers and lenders (lower middle), #47 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nevada. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for mortgage brokers and lenders across the U.S. · All business types in Nevada
Related business types in Nevada
- Real estate6,901 listings
- Real estate agents and brokers5,379 listings
- Property management513 listings
- Home inspectors74 listings
Screening a site or an acquisition in Nevada?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.