Groundwork

Market rankings · New Jersey

Mortgage brokers and lenders in New Jersey

Markets across New Jersey ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.

Listings
1,389
280 chain locations (20%)
Official establishments
673
+8.6% since 2019
Household spending a year
$71.7B
On rent and homeowner costs
Listings per 10k households
4.0
7% below the U.S.
Housing spending per listing (U.S. = 100)
132
32% above the U.S.
Rank among states
#12 of 51
Market score 65 · Upper middle

A site report maps the mortgage brokers and lenders on map listings around any address in New Jersey by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,389 mortgage brokers and lenders in New Jersey. Of those, 280 are chain locations, or 20%, against 21% across the U.S. That is 4.0 per 10,000 households, 7% below the U.S. rate of 4.3.

Household spending on rent and homeowner costs in New Jersey comes to about $71.7B a year: $20,430 per household, 23% above the U.S. average. Housing spending per office is 32% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

In 2023, official counts showed 673 businesses with payroll in New Jersey classed as mortgage brokers and real estate lenders, up 8.6% from 2019. That is one for every 5,212 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years. Since fiscal 2022, 2 SBA-backed loans worth $280K have gone to businesses classed as mortgage brokers and real estate lenders in New Jersey.

Among the 50 states and DC, New Jersey ranks #12 for mortgage brokers and lenders, with a Groundwork market score of 65 (upper middle). Of the 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest (71). Among 20 scored counties, Hunterdon County scores highest (86).

Every market in New Jersey for mortgage brokers and lenders

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Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Jersey, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Vineland, NJ71142.6166+2.2%#30 of 373
2Trenton-Princeton, NJ67503.5149+3.3%#44 of 373
New York-Newark-Jersey City, NY-NJ662,2433.0171+0.6%#52 of 373
Allentown-Bethlehem-Easton, PA-NJ661093.2148+3.0%#53 of 373
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD549583.9126+1.4%#152 of 373
3Atlantic City-Hammonton, NJ51724.7101+0.8%#177 of 373

Counties

Counties in New Jersey, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Hunterdon County, NJ86122.4251+2.3%#6 of 887
2Hudson County, NJ83481.6317+1.8%#14 of 887
3Essex County, NJ81692.2226+4.2%#27 of 887
4Sussex County, NJ79152.6208+2.9%#38 of 887
5Passaic County, NJ74422.3208+1.6%#74 of 887
6Warren County, NJ73153.3151+3.2%#87 of 887
7Union County, NJ73753.7144+5.0%#88 of 887
8Cumberland County, NJ72142.6166+2.2%#97 of 887
9Middlesex County, NJ711013.3163+2.6%#106 of 887
10Ocean County, NJ71753.1159+5.6%#109 of 887
11Mercer County, NJ68503.5149+3.3%#137 of 887
12Gloucester County, NJ68403.6146+3.3%#139 of 887
13Somerset County, NJ65564.3139+3.5%#174 of 887
14Camden County, NJ63733.6134+2.4%#206 of 887
15Atlantic County, NJ56464.2110+1.6%#317 of 887
16Cape May County, NJ52265.885−1.7%#405 of 887
17Bergen County, NJ492186.192+2.4%#462 of 887
18Burlington County, NJ451126.384+4.3%#535 of 887
19Monmouth County, NJ421566.291+1.4%#582 of 887
20Morris County, NJ421447.579+3.2%#592 of 887
Salem County, NJNot scored20.8570+2.3%

Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many mortgage brokers and lenders are in New Jersey?

There are 1,389 mortgage brokers and lenders on map listings in New Jersey as of September 2026. 280 of them (20%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 673 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 8.6% from 2019.

How much do households in New Jersey spend on rent and homeowner costs?

About $71.7B a year, or $20,430 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). For the 1,389 mortgage brokers and lenders on map listings, housing spending per office is 32% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.

How does New Jersey compare with the U.S. for mortgage brokers and lenders?

New Jersey has 4.0 mortgage brokers and lenders per 10,000 households, 7% below the U.S. rate of 4.3. The index of housing spending per office is 132, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, New Jersey would have about 1,837, against 1,389 on map listings. There is one business with payroll in the industry for every 5,212 households, against one for every 4,897 across the U.S. The official count rose 8.6% from 2019 to 2023, against +9.5% for the U.S.

Which market in New Jersey has the highest market score for mortgage brokers and lenders?

Among 6 scored metro areas in or partly in New Jersey, the Vineland metro area scores highest, at 71 (upper middle). Among 20 scored counties in New Jersey, Hunterdon County scores highest, at 86 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 65 for mortgage brokers and lenders (upper middle), #12 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Jersey. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Mortgage brokers and lenders in other states

All 51 states

Top markets for mortgage brokers and lenders across the U.S. · All business types in New Jersey

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.