Groundwork

Market rankings · New Hampshire

Mortgage brokers and lenders in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.

Listings
250
46 chain locations (18%)
Official establishments
106
−7.0% since 2019
Household spending a year
$11B
On rent and homeowner costs
Listings per 10k households
4.5
5% above the U.S.
Housing spending per listing (U.S. = 100)
113
13% above the U.S.
Rank among states
#19 of 51
Market score 58 · Upper middle

A site report maps the mortgage brokers and lenders on map listings around any address in New Hampshire by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

New Hampshire has 250 mortgage brokers and lenders on map listings as of September 2026. 46 of them (18%) are chain locations, against 21% across the U.S. That is 4.5 per 10,000 households, 5% above the U.S. rate of 4.3.

At $19,755 per household (19% above the U.S. average), households in New Hampshire spend about $11B a year on rent and homeowner costs. Housing spending per office is 13% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

In 2023, official counts showed 106 businesses with payroll in New Hampshire classed as mortgage brokers and real estate lenders, down 7.0% from 2019. That is one for every 5,244 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as mortgage brokers and real estate lenders in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #19 for mortgage brokers and lenders, with a Groundwork market score of 58 (upper middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (60). Of the 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest (90).

Every market in New Hampshire for mortgage brokers and lenders

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Boston-Cambridge-Newton, MA-NH608274.3128+2.3%#99 of 373
1Manchester-Nashua, NH421026.086+2.5%#248 of 373

Small-town markets

Small-town markets reaching New Hampshire, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Concord, NH90111.8274+2.6%#1 of 177
2Lebanon-Claremont, NH-VT8860.7722+1.5%#2 of 177
3Keene, NH8462.0238+2.3%#6 of 177
4Laconia, NH7283.0159+2.1%#18 of 177

Counties

Counties in New Hampshire, ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Strafford County, NH84122.3212+3.0%#11 of 887
2Merrimack County, NH83111.8274+2.6%#17 of 887
3Grafton County, NH8051.3360+2.2%#32 of 887
4Cheshire County, NH7862.0238+2.3%#43 of 887
5Carroll County, NH7852.3208+5.0%#46 of 887
6Belknap County, NH6783.0159+2.1%#147 of 887
7Hillsborough County, NH451026.086+2.5%#533 of 887
8Rockingham County, NH441007.870+3.0%#558 of 887
Sullivan County, NHNot scored00.0n/a+2.1%
Coos County, NHNot scored10.7572+0.4%

Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many mortgage brokers and lenders are in New Hampshire?

Map listings as of September 2026 show 250 mortgage brokers and lenders in New Hampshire. 46 of them (18%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 106 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, down 7.0% from 2019.

How much do households in New Hampshire spend on rent and homeowner costs?

About $11B a year, or $19,755 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). For the 250 mortgage brokers and lenders on map listings, housing spending per office is 13% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for mortgage brokers and lenders?

New Hampshire has 4.5 mortgage brokers and lenders per 10,000 households, 5% above the U.S. rate of 4.3. The index of housing spending per office is 113, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, New Hampshire would have about 281, against 250 on map listings. There is one business with payroll in the industry for every 5,244 households, against one for every 4,897 across the U.S. The official count fell 7.0% from 2019 to 2023, against +9.5% for the U.S.

Which market in New Hampshire has the highest market score for mortgage brokers and lenders?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 60 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Concord area scores highest, at 90 (very high). Among 8 scored counties in New Hampshire, Strafford County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 58 for mortgage brokers and lenders (upper middle), #19 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Mortgage brokers and lenders in other states

All 51 states

Top markets for mortgage brokers and lenders across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.