Market rankings · Hawaii
Mortgage brokers and lenders in Hawaii
Every metro area, small-town market and county in Hawaii, ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.
- Listings
- 268
- 50 chain locations (19%)
- Official establishments
- 141
- −8.4% since 2019
- Household spending a year
- $9.8B
- On rent and homeowner costs
- Listings per 10k households
- 5.4
- 26% above the U.S.
- Housing spending per listing (U.S. = 100)
- 93
- 7% below the U.S.
- Rank among states
- #46 of 51
- Market score 32 · Lower middle
A site report maps the mortgage brokers and lenders on map listings around any address in Hawaii by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hawaii has 268 mortgage brokers and lenders on map listings as of September 2026. Of those, 50 are chain locations, or 19%, against 21% across the U.S. That comes to 5.4 for every 10,000 households, 26% above the U.S. rate of 4.3.
Household spending on rent and homeowner costs in Hawaii comes to about $9.8B a year: $19,850 per household, 19% above the U.S. average. Housing spending per office is 7% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
The official count of businesses with payroll classed as mortgage brokers and real estate lenders in Hawaii was 141 in 2023, down 8.4% from 2019. That is one for every 3,493 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years. Since fiscal 2022, 2 SBA-backed loans worth $100K have gone to businesses classed as mortgage brokers and real estate lenders in Hawaii.
Among the 50 states and DC, Hawaii ranks #46 for mortgage brokers and lenders, with a Groundwork market score of 32 (lower middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (37). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (60).
Every market in Hawaii for mortgage brokers and lenders
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urban Honolulu, HI | 37 | 186 | 5.5 | 95 | −2.3% | #292 of 373 |
| 2Kahului-Wailuku, HI | 28 | 34 | 6.1 | 83 | −2.5% | #357 of 373 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hilo-Kailua, HI | 60 | 33 | 4.5 | 104 | +4.6% | #49 of 177 |
| 2Kapaa, HI | 46 | 15 | 6.3 | 78 | +0.3% | #104 of 177 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hawaii County, HI | 57 | 33 | 4.5 | 104 | +4.6% | #304 of 887 |
| 2Kauai County, HI | 42 | 15 | 6.3 | 78 | +0.3% | #593 of 887 |
| 3Honolulu County, HI | 40 | 186 | 5.5 | 95 | −2.3% | #615 of 887 |
| 4Maui County, HI | 30 | 34 | 6.1 | 83 | −2.5% | #778 of 887 |
| Kalawao County, HI | Not scored | 0 | 0.0 | n/a | +2.5% |
Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many mortgage brokers and lenders are in Hawaii?
Map listings as of September 2026 show 268 mortgage brokers and lenders in Hawaii. 50 of them (19%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 141 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, down 8.4% from 2019.
How much do households in Hawaii spend on rent and homeowner costs?
About $9.8B a year, or $19,850 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). For the 268 mortgage brokers and lenders on map listings, housing spending per office is 7% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.
How does Hawaii compare with the U.S. for mortgage brokers and lenders?
Hawaii has 5.4 mortgage brokers and lenders per 10,000 households, 26% above the U.S. rate of 4.3. The index of housing spending per office is 93, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Hawaii would have about 251, against 268 on map listings. There is one business with payroll in the industry for every 3,493 households, against one for every 4,897 across the U.S. The official count fell 8.4% from 2019 to 2023, against +9.5% for the U.S.
Which market in Hawaii has the highest market score for mortgage brokers and lenders?
Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 37 (lower middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 60 (upper middle). Among 4 scored counties in Hawaii, Hawaii County scores highest, at 57 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 32 for mortgage brokers and lenders (lower middle), #46 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawaii. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Mortgage brokers and lenders in other states
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Top markets for mortgage brokers and lenders across the U.S. · All business types in Hawaii
Related business types in Hawaii
- Real estate2,284 listings
- Real estate agents and brokers1,768 listings
- Property management227 listings
- Home inspectors21 listings
Screening a site or an acquisition in Hawaii?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.