Real estate · Metro area · Michigan
Mortgage brokers and lenders in the Grand Rapids-Wyoming-Kentwood, MI metro area
The mortgage brokers and lenders in the Grand Rapids-Wyoming-Kentwood, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #294 of 373 scored metro areas
#11 of 15 scored metro areas based in Michigan
- Listings
- 192
- 24 chain locations (13%)
- Official establishments
- 78
- +46.2% since 2019
- Household spending a year
- $6.4B
- On rent and homeowner costs · $14,567 a household
- Housing spending per listing (U.S. = 100)
- 86
- 14% below the U.S.
- Listings per 10k households
- 4.4
- 2% above the U.S.
- Population, 2025
- 1,183,645
- +2.8% since 2020
See the mortgage brokers and lenders around any address in the Grand Rapids-Wyoming-Kentwood metro area
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For mortgage brokers and lenders, the Grand Rapids-Wyoming-Kentwood metro area has a Groundwork market score of 37 (lower middle): #294 of 373 scored metro areas and #11 of 15 scored metro areas based in Michigan. That puts it in the bottom quarter of metro areas.
Household spending on rent and homeowner costs in the Grand Rapids-Wyoming-Kentwood metro area comes to about $6.4B a year: $14,567 per household, 13% below the U.S. average. Housing spending per office is 14% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
The Grand Rapids-Wyoming-Kentwood metro area has 192 mortgage brokers and lenders on map listings as of September 2026. 24 of them (13%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 4.4, 2% above the U.S. rate of 4.3.
In 2023, official counts showed 78 businesses with payroll in the Grand Rapids-Wyoming-Kentwood metro area classed as mortgage brokers and real estate lenders, up 46.2% from 2019. That is one for every 5,645 households, against one for every 4,897 across the U.S. Between 2020 and 2025, the population of the Grand Rapids-Wyoming-Kentwood metro area grew 2.8%, in step with the U.S. (+3.1%).
How the Grand Rapids-Wyoming-Kentwood metro area compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Grand Rapids-Wyoming-Kentwood metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 3.4 | 4.3 |
| Housing spending per listing (U.S. = 100) | 86 | 107 | 100 |
| Households per official establishment | 5,645 | 6,281 | 4,897 |
| Official establishment growth, 2019–2023 | +46.2% | +31.1% | +9.5% |
| Population growth, 2020–2025 | +2.8% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $14,567 | $13,996 | $16,661 |
| Median household income | $82,874 | $72,875 | $80,734 |
| Groundwork market score | 37 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 78+46.2% over the period
- Employees, 2023
- 1,393
- Annual payroll, 2023
- $126.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 19224 chain locations
- Listings at the U.S. rate for this spending
- 164The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Grand Rapids-Wyoming-Kentwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Grand Rapids-Wyoming-Kentwood metro area
- Population, 2025 estimate
- 1,183,645+2.8% since 2020
- Households
- 440,316
- Median age
- 38.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 3,243 sq. mi.
- People per square mile
- 358
- Median household income
- $82,874
- Average household income
- $107,922
- Median home value
- $285,300
- Jobs located here
- 566,419
- Daytime population
- 1,215,585Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Rapids-Wyoming-Kentwood metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for mortgage brokers and lenders, numbered among those based in Michigan (a market based in another state is listed without a number), with the Grand Rapids-Wyoming-Kentwood metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 65 | 6 | 1.0 | 381 | +0.7% | #56 of 373 |
| 2Jackson, MI | 61 | 10 | 1.6 | 215 | −0.4% | #86 of 373 |
| South Bend-Mishawaka, IN-MI | 61 | 21 | 1.6 | 213 | +0.1% | #87 of 373 |
| 3Lansing-East Lansing, MI | 60 | 48 | 2.5 | 143 | +1.4% | #97 of 373 |
| 4Battle Creek, MI | 56 | 6 | 1.1 | 299 | −0.6% | #130 of 373 |
| 5Kalamazoo-Portage, MI | 51 | 29 | 2.7 | 133 | +0.8% | #172 of 373 |
| 6Traverse City, MI | 51 | 23 | 3.5 | 105 | +2.2% | #176 of 373 |
| 7Bay City, MI | 50 | 9 | 2.0 | 166 | −1.6% | #180 of 373 |
| 8Niles, MI | 48 | 16 | 2.5 | 138 | −1.3% | #197 of 373 |
| 9Flint, MI | 44 | 37 | 2.2 | 152 | −1.1% | #225 of 373 |
| 11Grand Rapids-Wyoming-Kentwood, MI | 37 | 192 | 4.4 | 86 | +2.8% | #294 of 373 |
Other business types in the Grand Rapids-Wyoming-Kentwood metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate39
- Real estate agents and brokers40
- Property management46
- Mortgage brokers and lenders37
- Home inspectors42
Funeral services
Questions
How many mortgage brokers and lenders are in the Grand Rapids-Wyoming-Kentwood, MI metro area?
Map listings as of September 2026 show 192 mortgage brokers and lenders in the Grand Rapids-Wyoming-Kentwood metro area. 24 of them (13%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 78 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 46.2% from 2019.
How much do households in the Grand Rapids-Wyoming-Kentwood, MI metro area spend on rent and homeowner costs?
About $6.4B a year, or $14,567 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 192 mortgage brokers and lenders on map listings, housing spending per office is 14% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 440,316 households in the Grand Rapids-Wyoming-Kentwood metro area and national spending patterns by income.
How does the Grand Rapids-Wyoming-Kentwood, MI metro area compare with the U.S. for mortgage brokers and lenders?
The Grand Rapids-Wyoming-Kentwood metro area has 4.4 mortgage brokers and lenders per 10,000 households, 2% above the U.S. rate of 4.3. The index of housing spending per office is 86, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Grand Rapids-Wyoming-Kentwood metro area would have about 164, against 192 on map listings. There is one business with payroll in the industry for every 5,645 households, against one for every 4,897 across the U.S. The official count rose 46.2% from 2019 to 2023, against +9.5% for the U.S.
How fast is the Grand Rapids-Wyoming-Kentwood, MI metro area growing?
Population estimates put the Grand Rapids-Wyoming-Kentwood metro area at 1,183,645 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 440,316 households. Median household income in the Grand Rapids-Wyoming-Kentwood metro area is $82,874, 3% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Grand Rapids-Wyoming-Kentwood metro area scores 37 for mortgage brokers and lenders (lower middle), #294 of 373 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Rapids-Wyoming-Kentwood metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Grand Rapids-Wyoming-Kentwood metro area
Screening a site or an acquisition in the Grand Rapids-Wyoming-Kentwood metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Rapids-Wyoming-Kentwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.