Real estate · County · Michigan
Mortgage brokers and lenders in Isabella County, MI
Competitor counts, household spending and official business counts for mortgage brokers and lenders in Isabella County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #563 of 887 scored counties
#15 of 24 scored counties in Michigan
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $311.6M
- On rent and homeowner costs · $12,507 a household
- Housing spending per listing (U.S. = 100)
- 160
- 60% above the U.S.
- Listings per 10k households
- 2.0
- 53% below the U.S.
- Population, 2025
- 64,691
- +0.3% since 2020
See the mortgage brokers and lenders around any address in Isabella County
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Isabella County spend about $311.6M a year on rent and homeowner costs, or $12,507 per household, 25% below the U.S. average. Housing spending per office is 60% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
There are 5 mortgage brokers and lenders on map listings in Isabella County as of September 2026. One of them (20%) is a chain location, against 21% across the U.S. That comes to 2.0 for every 10,000 households, 53% below the U.S. rate of 4.3.
Official counts don’t publish a figure for mortgage brokers and real estate lenders in Isabella County, since they leave out counts under 3.
Between 2020 and 2025, the population of Isabella County grew 0.3%, slower than the U.S. (+3.1%). Isabella County scores 43 (lower middle) on the Groundwork market score for mortgage brokers and lenders, ranking #563 of 887 scored counties and #15 of 24 scored counties in Michigan.
How Isabella County compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Isabella County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 3.4 | 4.3 |
| Housing spending per listing (U.S. = 100) | 160 | 107 | 100 |
| Households per official establishment | n/a | 6,281 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +31.1% | +9.5% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $12,507 | $13,996 | $16,661 |
| Median household income | $55,237 | $72,875 | $80,734 |
| Groundwork market score | 43 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Isabella County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Isabella County
- Population, 2025 estimate
- 64,691+0.3% since 2020
- Households
- 24,914
- Median age
- 35.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 573 sq. mi.
- People per square mile
- 113
- Median household income
- $55,237+22.4% vs. 2015–2019, before inflation
- Average household income
- $74,389
- Median home value
- $170,400
- Jobs located here
- 26,182
- Daytime population
- 67,374Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isabella County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for mortgage brokers and lenders, numbered among those based in Michigan, with Isabella County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe County, MI | 67 | 6 | 1.0 | 381 | +0.7% | #142 of 887 |
| 2Jackson County, MI | 62 | 10 | 1.6 | 215 | −0.4% | #213 of 887 |
| 3Calhoun County, MI | 59 | 6 | 1.1 | 299 | −0.6% | #259 of 887 |
| 4St. Clair County, MI | 58 | 15 | 2.2 | 158 | +0.1% | #274 of 887 |
| 5Bay County, MI | 53 | 9 | 2.0 | 166 | −1.6% | #371 of 887 |
| 6Kalamazoo County, MI | 53 | 29 | 2.7 | 133 | +0.8% | #377 of 887 |
| 7Ingham County, MI | 53 | 34 | 2.9 | 118 | +1.7% | #382 of 887 |
| 8Berrien County, MI | 51 | 16 | 2.5 | 138 | −1.3% | #414 of 887 |
| 9Eaton County, MI | 50 | 10 | 2.2 | 164 | +0.4% | #434 of 887 |
| 10Ottawa County, MI | 49 | 49 | 4.4 | 88 | +3.9% | #464 of 887 |
| 15Isabella County, MI | 43 | 5 | 2.0 | 160 | +0.3% | #563 of 887 |
Other business types in Isabella County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate25
- Real estate agents and brokers29
- Property management27
- Mortgage brokers and lenders43
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in Isabella County, MI?
As of September 2026, map listings count 5 mortgage brokers and lenders in Isabella County. One of them (20%) is a chain location. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in Isabella County: counts under 3 are left out.
How much do households in Isabella County, MI spend on rent and homeowner costs?
About $311.6M a year, or $12,507 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). For the 5 mortgage brokers and lenders on map listings, housing spending per office is 60% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 24,914 households in Isabella County and national spending patterns by income.
How does Isabella County, MI compare with the U.S. for mortgage brokers and lenders?
Isabella County has 2.0 mortgage brokers and lenders per 10,000 households, 53% below the U.S. rate of 4.3. The index of housing spending per office is 160, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Isabella County would have about 8, against 5 on map listings.
How fast is Isabella County, MI growing?
Population estimates put Isabella County at 64,691 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 24,914 households. Median household income in Isabella County is $55,237, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isabella County scores 43 for mortgage brokers and lenders (lower middle), #563 of 887 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isabella County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Isabella County
Screening a site or an acquisition in Isabella County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isabella County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.