Market rankings · Alabama
Mortgage brokers and lenders in Alabama
Markets across Alabama ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.
- Listings
- 724
- 228 chain locations (31%)
- Official establishments
- 291
- +5.8% since 2019
- Household spending a year
- $28.7B
- On rent and homeowner costs
- Listings per 10k households
- 3.6
- 16% below the U.S.
- Housing spending per listing (U.S. = 100)
- 102
- 2% above the U.S.
- Rank among states
- #22 of 51
- Market score 50 · Upper middle
A site report maps the mortgage brokers and lenders on map listings around any address in Alabama by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 724 mortgage brokers and lenders in Alabama. Of those, 228 are chain locations, or 31%, against 21% across the U.S. That comes to 3.6 for every 10,000 households, 16% below the U.S. rate of 4.3.
Households in Alabama spend about $28.7B a year on rent and homeowner costs, or $14,375 per household, 14% below the U.S. average. Housing spending per office is 2% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
Official counts show 291 businesses with payroll classed as mortgage brokers and real estate lenders in Alabama in 2023, up 5.8% from 2019. That is one for every 6,863 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years.
Among the 50 states and DC, Alabama ranks #22 for mortgage brokers and lenders, with a Groundwork market score of 50 (upper middle). Of the 13 scored metro areas in or partly in Alabama, the Dothan metro area scores highest (69). Of the 7 scored small-town markets in or partly in Alabama, the Talladega-Sylacauga area scores highest (66).
Every market in Alabama for mortgage brokers and lenders
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Alabama, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dothan, AL | 69 | 10 | 1.6 | 215 | +3.4% | #35 of 373 |
| 2Decatur, AL | 69 | 15 | 2.4 | 155 | +2.5% | #36 of 373 |
| 3Tuscaloosa, AL | 67 | 24 | 2.3 | 159 | +2.9% | #43 of 373 |
| 4Florence-Muscle Shoals, AL | 65 | 13 | 2.0 | 175 | +3.5% | #58 of 373 |
| 5Huntsville, AL | 48 | 98 | 4.8 | 87 | +12.5% | #203 of 373 |
| 6Mobile, AL | 41 | 48 | 3.0 | 120 | −0.7% | #252 of 373 |
| 7Auburn-Opelika, AL | 40 | 38 | 5.0 | 74 | +7.1% | #269 of 373 |
| 8Montgomery, AL | 39 | 68 | 4.5 | 82 | +0.9% | #275 of 373 |
| 9Daphne-Fairhope-Foley, AL | 38 | 70 | 7.1 | 56 | +14.8% | #287 of 373 |
| Columbus, GA-AL | 35 | 50 | 3.9 | 91 | −1.3% | #315 of 373 |
| 10Birmingham, AL | 35 | 218 | 4.7 | 82 | +1.4% | #318 of 373 |
| 11Anniston-Oxford, AL | 33 | 17 | 3.8 | 91 | −0.3% | #334 of 373 |
| 12Gadsden, AL | 21 | 17 | 4.3 | 79 | +0.4% | #372 of 373 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Talladega-Sylacauga, AL | 66 | 7 | 1.8 | 186 | 0.0% | #27 of 177 |
| LaGrange, GA-AL | 58 | 10 | 2.5 | 140 | +3.0% | #60 of 177 |
| 2Albertville, AL | 58 | 13 | 3.6 | 102 | +6.0% | #64 of 177 |
| 3Cullman, AL | 55 | 11 | 3.1 | 116 | +6.7% | #73 of 177 |
| 4Enterprise, AL | 51 | 9 | 4.3 | 86 | +6.3% | #89 of 177 |
| 5Alexander City, AL | 27 | 8 | 4.7 | 75 | −0.8% | #162 of 177 |
| 6Troy, AL | 27 | 6 | 4.8 | 70 | +2.4% | #163 of 177 |
| Fort Payne, AL | Not scored | 3 | 1.1 | 290 | +3.4% | |
| Scottsboro, AL | Not scored | 4 | 1.8 | 186 | +3.3% | |
| Ozark, AL | Not scored | 3 | 1.5 | 225 | +1.3% | |
| Selma, AL | Not scored | 2 | 1.3 | 240 | −7.9% | |
| Russellville, AL | Not scored | 4 | 3.3 | 100 | +1.1% | |
| Eufaula, AL-GA | Not scored | 1 | 1.0 | 330 | −1.2% |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 83 | 7 | 1.7 | 238 | +18.0% | #19 of 887 |
| 2St. Clair County, AL | 72 | 7 | 2.0 | 190 | +7.1% | #94 of 887 |
| 3Elmore County, AL | 68 | 7 | 2.1 | 181 | +4.2% | #134 of 887 |
| 4Tuscaloosa County, AL | 66 | 24 | 2.7 | 138 | +3.8% | #161 of 887 |
| 5Morgan County, AL | 65 | 13 | 2.7 | 142 | +2.6% | #172 of 887 |
| 6Houston County, AL | 62 | 10 | 2.3 | 154 | +2.8% | #215 of 887 |
| 7Lauderdale County, AL | 59 | 11 | 2.8 | 130 | +3.3% | #266 of 887 |
| 8Talladega County, AL | 57 | 7 | 2.1 | 165 | +0.3% | #288 of 887 |
| 9Marshall County, AL | 52 | 13 | 3.6 | 102 | +6.0% | #400 of 887 |
| 10Cullman County, AL | 50 | 11 | 3.1 | 116 | +6.7% | #441 of 887 |
| 11Walker County, AL | 47 | 5 | 2.0 | 173 | 0.0% | #487 of 887 |
| 12Shelby County, AL | 47 | 58 | 6.7 | 65 | +6.5% | #501 of 887 |
| 13Mobile County, AL | 44 | 48 | 3.0 | 120 | −0.7% | #541 of 887 |
| 14Autauga County, AL | 44 | 10 | 4.4 | 89 | +5.1% | #549 of 887 |
| 15Coffee County, AL | 44 | 9 | 4.3 | 86 | +6.3% | #551 of 887 |
| 16Madison County, AL | 44 | 91 | 5.5 | 75 | +11.0% | #557 of 887 |
| 17Lee County, AL | 42 | 38 | 5.5 | 68 | +8.6% | #598 of 887 |
| 18Baldwin County, AL | 39 | 70 | 7.1 | 56 | +14.8% | #649 of 887 |
| 19Calhoun County, AL | 38 | 17 | 3.8 | 91 | −0.3% | #661 of 887 |
| 20Montgomery County, AL | 31 | 51 | 5.6 | 64 | −1.1% | #768 of 887 |
| 21Etowah County, AL | 26 | 17 | 4.3 | 79 | +0.4% | #829 of 887 |
| 22Jefferson County, AL | 25 | 144 | 5.3 | 71 | −1.3% | #838 of 887 |
| 23Tallapoosa County, AL | 22 | 8 | 4.7 | 75 | −0.8% | #855 of 887 |
| 24Pike County, AL | 22 | 6 | 4.8 | 70 | +2.4% | #857 of 887 |
| DeKalb County, AL | Not scored | 3 | 1.1 | 290 | +3.4% |
Show all 67 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Blount County, AL | Not scored | 1 | 0.5 | 801 | +1.8% | |
| Russell County, AL | Not scored | 4 | 1.7 | 200 | −0.6% | |
| Colbert County, AL | Not scored | 2 | 0.8 | 428 | +3.8% | |
| Jackson County, AL | Not scored | 4 | 1.8 | 186 | +3.3% | |
| Dale County, AL | Not scored | 3 | 1.5 | 225 | +1.3% | |
| Chilton County, AL | Not scored | 3 | 1.7 | 213 | +5.9% | |
| Covington County, AL | Not scored | 2 | 1.4 | 251 | +1.2% | |
| Dallas County, AL | Not scored | 2 | 1.3 | 240 | −7.9% | |
| Escambia County, AL | Not scored | 2 | 1.6 | 208 | 0.0% | |
| Chambers County, AL | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Lawrence County, AL | Not scored | 2 | 1.5 | 246 | +2.3% | |
| Franklin County, AL | Not scored | 4 | 3.3 | 100 | +1.1% | |
| Marion County, AL | Not scored | 4 | 3.8 | 88 | −0.3% | |
| Geneva County, AL | Not scored | 0 | 0.0 | n/a | +3.2% | |
| Cherokee County, AL | Not scored | 0 | 0.0 | n/a | +5.8% | |
| Barbour County, AL | Not scored | 1 | 1.1 | 297 | −1.4% | |
| Winston County, AL | Not scored | 0 | 0.0 | n/a | +1.4% | |
| Clarke County, AL | Not scored | 4 | 4.7 | 71 | −4.2% | |
| Randolph County, AL | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Bibb County, AL | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Monroe County, AL | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Marengo County, AL | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Pickens County, AL | Not scored | 0 | 0.0 | n/a | −3.9% | |
| Macon County, AL | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Butler County, AL | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Henry County, AL | Not scored | 0 | 0.0 | n/a | +7.1% | |
| Fayette County, AL | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Cleburne County, AL | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Washington County, AL | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hale County, AL | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Clay County, AL | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Lamar County, AL | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Crenshaw County, AL | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Choctaw County, AL | Not scored | 0 | 0.0 | n/a | −5.7% | |
| Sumter County, AL | Not scored | 0 | 0.0 | n/a | −5.0% | |
| Conecuh County, AL | Not scored | 0 | 0.0 | n/a | −5.7% | |
| Coosa County, AL | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Wilcox County, AL | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Bullock County, AL | Not scored | 1 | 2.7 | 107 | −4.5% | |
| Lowndes County, AL | Not scored | 0 | 0.0 | n/a | −9.0% | |
| Perry County, AL | Not scored | 0 | 0.0 | n/a | −12.2% | |
| Greene County, AL | Not scored | 0 | 0.0 | n/a | −8.2% |
Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many mortgage brokers and lenders are in Alabama?
There are 724 mortgage brokers and lenders on map listings in Alabama as of September 2026. 228 of them (31%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 291 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 5.8% from 2019.
How much do households in Alabama spend on rent and homeowner costs?
About $28.7B a year, or $14,375 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 724 mortgage brokers and lenders on map listings, housing spending per office is 2% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 1,997,247 households in Alabama and national spending patterns by income.
How does Alabama compare with the U.S. for mortgage brokers and lenders?
Alabama has 3.6 mortgage brokers and lenders per 10,000 households, 16% below the U.S. rate of 4.3. The index of housing spending per office is 102, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Alabama would have about 736, against 724 on map listings. There is one business with payroll in the industry for every 6,863 households, against one for every 4,897 across the U.S. The official count rose 5.8% from 2019 to 2023, against +9.5% for the U.S.
Which market in Alabama has the highest market score for mortgage brokers and lenders?
Among 13 scored metro areas in or partly in Alabama, the Dothan metro area scores highest, at 69 (upper middle). Among 7 scored small-town markets in or partly in Alabama, the Talladega-Sylacauga area scores highest, at 66 (upper middle). Among 24 scored counties in Alabama, Limestone County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Alabama scores 50 for mortgage brokers and lenders (upper middle), #22 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Alabama. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for mortgage brokers and lenders across the U.S. · All business types in Alabama
Related business types in Alabama
- Real estate6,672 listings
- Real estate agents and brokers5,429 listings
- Property management426 listings
- Home inspectors93 listings
Screening a site or an acquisition in Alabama?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.