Real estate · Metro area · Michigan
Mortgage brokers and lenders in the Muskegon-Norton Shores, MI metro area
How the Muskegon-Norton Shores, MI metro area compares with other metro areas and the U.S. for mortgage brokers and lenders: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #235 of 373 scored metro areas
#10 of 15 scored metro areas based in Michigan
- Listings
- 19
- 1 chain location (5%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $881.1M
- On rent and homeowner costs · $13,008 a household
- Housing spending per listing (U.S. = 100)
- 119
- 19% above the U.S.
- Listings per 10k households
- 2.8
- 35% below the U.S.
- Population, 2025
- 177,901
- +1.8% since 2020
See the mortgage brokers and lenders around any address in the Muskegon-Norton Shores metro area
The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 19 mortgage brokers and lenders in the Muskegon-Norton Shores metro area. One of them (5%) is a chain location, against 21% across the U.S. That comes to 2.8 for every 10,000 households, 35% below the U.S. rate of 4.3.
Household spending on rent and homeowner costs in the Muskegon-Norton Shores metro area comes to about $881.1M a year: $13,008 per household, 22% below the U.S. average. Housing spending per office is 19% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.
In 2023, official counts showed 9 businesses with payroll in the Muskegon-Norton Shores metro area classed as mortgage brokers and real estate lenders. That is one for every 7,526 households, against one for every 4,897 across the U.S.
Between 2020 and 2025, the population of the Muskegon-Norton Shores metro area grew 1.8%, slower than the U.S. (+3.1%). The Muskegon-Norton Shores metro area scores 43 (lower middle) on the Groundwork market score for mortgage brokers and lenders, ranking #235 of 373 scored metro areas and #10 of 15 scored metro areas based in Michigan.
How the Muskegon-Norton Shores metro area compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Muskegon-Norton Shores metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 3.4 | 4.3 |
| Housing spending per listing (U.S. = 100) | 119 | 107 | 100 |
| Households per official establishment | 7,526 | 6,281 | 4,897 |
| Official establishment growth, 2019–2023 | n/a | +31.1% | +9.5% |
| Population growth, 2020–2025 | +1.8% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $13,008 | $13,996 | $16,661 |
| Median household income | $65,024 | $72,875 | $80,734 |
| Groundwork market score | 43 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 47
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 191 chain location
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Muskegon-Norton Shores metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muskegon-Norton Shores metro area
- Population, 2025 estimate
- 177,901+1.8% since 2020
- Households
- 67,732
- Median age
- 40.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 504 sq. mi.
- People per square mile
- 349
- Median household income
- $65,024+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,950
- Median home value
- $198,300
- Jobs located here
- 56,600
- Daytime population
- 160,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muskegon-Norton Shores metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.
Or open the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMortgage brokers and lenders across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for mortgage brokers and lenders, numbered among those based in Michigan (a market based in another state is listed without a number), with the Muskegon-Norton Shores metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 65 | 6 | 1.0 | 381 | +0.7% | #56 of 373 |
| 2Jackson, MI | 61 | 10 | 1.6 | 215 | −0.4% | #86 of 373 |
| South Bend-Mishawaka, IN-MI | 61 | 21 | 1.6 | 213 | +0.1% | #87 of 373 |
| 3Lansing-East Lansing, MI | 60 | 48 | 2.5 | 143 | +1.4% | #97 of 373 |
| 4Battle Creek, MI | 56 | 6 | 1.1 | 299 | −0.6% | #130 of 373 |
| 5Kalamazoo-Portage, MI | 51 | 29 | 2.7 | 133 | +0.8% | #172 of 373 |
| 6Traverse City, MI | 51 | 23 | 3.5 | 105 | +2.2% | #176 of 373 |
| 7Bay City, MI | 50 | 9 | 2.0 | 166 | −1.6% | #180 of 373 |
| 8Niles, MI | 48 | 16 | 2.5 | 138 | −1.3% | #197 of 373 |
| 9Flint, MI | 44 | 37 | 2.2 | 152 | −1.1% | #225 of 373 |
| 10Muskegon-Norton Shores, MI | 43 | 19 | 2.8 | 119 | +1.8% | #235 of 373 |
Other business types in the Muskegon-Norton Shores metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate54
- Real estate agents and brokers52
- Property management65
- Mortgage brokers and lenders43
- Home inspectors
Funeral services
Questions
How many mortgage brokers and lenders are in the Muskegon-Norton Shores, MI metro area?
The Muskegon-Norton Shores metro area has 19 mortgage brokers and lenders on map listings as of September 2026. One of them (5%) is a chain location. The listings count mortgage brokers and mortgage lenders. Official counts show 9 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.
How much do households in the Muskegon-Norton Shores, MI metro area spend on rent and homeowner costs?
About $881.1M a year, or $13,008 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). For the 19 mortgage brokers and lenders on map listings, housing spending per office is 19% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 67,732 households in the Muskegon-Norton Shores metro area and national spending patterns by income.
How does the Muskegon-Norton Shores, MI metro area compare with the U.S. for mortgage brokers and lenders?
The Muskegon-Norton Shores metro area has 2.8 mortgage brokers and lenders per 10,000 households, 35% below the U.S. rate of 4.3. The index of housing spending per office is 119, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, the Muskegon-Norton Shores metro area would have about 23, against 19 on map listings. There is one business with payroll in the industry for every 7,526 households, against one for every 4,897 across the U.S.
How fast is the Muskegon-Norton Shores, MI metro area growing?
Population estimates put the Muskegon-Norton Shores metro area at 177,901 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 67,732 households. The median household income in the Muskegon-Norton Shores metro area is $65,024 a year, 19% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muskegon-Norton Shores metro area scores 43 for mortgage brokers and lenders (lower middle), #235 of 373 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muskegon-Norton Shores metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Muskegon-Norton Shores metro area
Screening a site or an acquisition in the Muskegon-Norton Shores metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muskegon-Norton Shores metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.