County profile · Idaho
Madison County, ID market data
How Madison County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 55,172
- +4.2% since 2020
- Households
- 13,326
- Median household income
- $60,160
- +53.6% vs. 2015–2019, before inflation
- Median home value
- $414,800
- Jobs located here
- 16,988
- Highest market score
- 77
- Gas stations, #224 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Madison County has an estimated 55,172 people and 13,326 households. Between 2020 and 2025, the population of Madison County grew 4.2%, faster than the U.S. (+3.1%). Median household income in Madison County is $60,160, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 53.6%, before inflation.
Relative to the U.S., household spending in Madison County runs highest on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and lowest on clothing, shoes and related services (77).
Of the business types scored in Madison County, gas stations (77), tire shops (69) and nail salons (64) have the highest Groundwork market scores. For gas stations, that ranks #224 of 2,358 scored counties.
Madison County is part of the Rexburg area. Against the U.S., map listings per household run highest for house cleaning businesses (3.8 times the U.S. rate) and lowest for real estate agents and brokers (29% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 77 | #224 of 2,358 | 17 | 12.8 | $2.5M | 104 | 10 |
| Tire shops | 69 | #308 of 1,530 | 5 | 3.8 | $3.2M | 129 | 3 |
| Nail salons | 64 | #294 of 1,328 | 5 | 3.8 | $2.4M | 141 | Under 3 |
| Grocery and convenience stores | 63 | #683 of 2,402 | 26 | 19.5 | $2.8M | 84 | 4 |
| Auto repair shops | 62 | #660 of 2,378 | 32 | 24.0 | $505K | 114 | 19 |
| Child care and preschools | 60 | #561 of 1,611 | 10 | 7.5 | $670K | 67 | 5 |
| Home repair trades | 59 | #601 of 2,057 | 8 | 6.0 | $4.2M | 175 | 30 |
| Convenience stores | 59 | #794 of 2,261 | 10 | 7.5 | $7.4M | 94 | Under 3 |
| Auto repair and car care | 59 | #806 of 2,401 | 60 | 45.0 | $270K | 100 | 23 |
| Pet businesses | 58 | #724 of 2,200 | 13 | 9.8 | $846K | 96 | 9 |
| Pet grooming and boarding | 52 | #687 of 1,461 | 6 | 4.5 | $1.8M | 72 | 3 |
| Car washes and detailing | 51 | #713 of 1,451 | 10 | 7.5 | $1.6M | 64 | Under 3 |
| Grocery stores | 49 | #1,052 of 2,070 | 9 | 6.8 | $8.2M | 89 | Under 3 |
| Real estate agents and brokers | 49 | #1,100 of 2,176 | 29 | 21.8 | Index only | 137 | 23 |
| Gyms | 48 | #1,007 of 1,792 | 13 | 9.8 | $870K | 67 | Under 3 |
| Sit-down restaurants | 47 | #1,339 of 2,405 | 88 | 66.0 | $512K | 77 | 15 |
| Real estate | 42 | #1,523 of 2,229 | 45 | 33.8 | Index only | 111 | 37 |
| Insurance agencies | 40 | #1,477 of 2,272 | 30 | 22.5 | $1M | 80 | 16 |
| Hair salons | 40 | #1,647 of 2,339 | 30 | 22.5 | $393K | 91 | 10 |
| Pizza | 39 | #1,467 of 2,090 | 11 | 8.3 | $4.1M | 81 | 38 |
| Spas and skin care | 38 | #1,312 of 1,769 | 12 | 9.0 | $981K | 112 | 6 |
| Clothing, shoes and laundry | 37 | #1,641 of 2,210 | 33 | 24.8 | $639K | 73 | 7 |
| Property management | 36 | #695 of 910 | 12 | 9.0 | Index only | 32 | 7 |
| Barbershops | 36 | #1,006 of 1,356 | 10 | 7.5 | $1.2M | 62 | Under 3 |
| Clothing and shoe stores | 36 | #1,550 of 2,087 | 24 | 18.0 | $878K | 69 | 7 |
| Gyms, studios and classes | 36 | #1,635 of 2,088 | 28 | 21.0 | $404K | 61 | 9 |
| Salons, barbers and spas | 36 | #1,907 of 2,385 | 57 | 42.8 | $207K | 97 | 19 |
| Coffee shops and cafes | 32 | #1,679 of 2,063 | 15 | 11.3 | $3M | 81 | 13 |
| Chiropractors | 30 | #1,286 of 1,490 | 19 | 14.3 | $800K | 33 | 5 |
| Restaurants and cafes | 30 | #2,041 of 2,405 | 165 | 123.8 | $273K | 74 | 66 |
| Primary care and pediatrics | 29 | #1,400 of 1,656 | 15 | 11.3 | $1M | 57 | 34 |
| Martial arts and dance studios | 27 | #1,187 of 1,334 | 12 | 9.0 | $942K | 47 | 9 |
| Doctors, dentists and clinics | 26 | #2,199 of 2,394 | 152 | 114.1 | $100K | 66 | 90 |
| Dentists and orthodontists | 24 | #1,783 of 1,886 | 25 | 18.8 | $608K | 62 | 25 |
| Fast food and sandwich shops | 24 | #1,990 of 2,222 | 30 | 22.5 | $1.5M | 49 | 38 |
| Optometrists and eye care | 23 | #1,174 of 1,302 | 12 | 9.0 | $1.3M | 40 | 6 |
| Physical therapy | 23 | #1,310 of 1,422 | 14 | 10.5 | $1.1M | 45 | 17 |
| Bakeries and dessert shops | 23 | #1,780 of 1,889 | 26 | 19.5 | $1.7M | 42 | 13 |
| Landscaping and lawn care | 22 | #1,429 of 1,493 | 12 | 9.0 | $1.3M | 44 | 23 |
| House cleaning | 20 | #822 of 847 | 11 | 8.3 | $1.4M | 22 | 11 |
| Lawn, cleaning and pest control | 20 | #1,736 of 1,771 | 27 | 20.3 | $578K | 34 | 37 |
| Electricians | Not scored | Not scored | 4 | 3.0 | $8.5M | 71 | 14 |
| Pest control | Not scored | Not scored | 4 | 3.0 | $3.9M | 38 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.3 | $5.4M | 175 | 7 |
| Dry cleaners | Not scored | Not scored | 3 | 2.3 | $7M | 45 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.3 | Index only | 185 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.3 | $3.8M | 93 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 1.5 | $17M | Too few | 13 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.5 | $17M | Too few | 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.5 | $5.5M | Too few | 6 |
| Funeral homes | Not scored | Not scored | 1 | 0.8 | $1.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $21.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $16.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.8 | $15.2M | Too few | 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.2M | $1,214 | 127 |
| Gasoline and other fuels | $42.3M | $3,173 | 122 |
| Food away from home | $45.1M | $3,382 | 83 |
| Groceries | $74.1M | $5,558 | 88 |
| Personal care products and services | $11.8M | $884 | 88 |
| Child care and other personal services | $6.7M | $503 | 87 |
| Memberships, classes and admissions | $11.3M | $848 | 86 |
| Medical and dental services | $15.2M | $1,141 | 89 |
| Pets | $11M | $825 | 91 |
| Clothing, shoes and related services | $21.1M | $1,582 | 77 |
| Vehicle insurance | $30.2M | $2,270 | 116 |
| Home repairs, maintenance and insurance | $34M | $2,550 | 84 |
| Lawn care, cleaning and other household services | $15.6M | $1,171 | 83 |
| Rent and homeowner costs | $216.6M | $16,251 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 55,172+4.2% since 2020
- Households
- 13,326
- Median age
- 24.0
- Homes lived in by their owners
- 40%
- Vehicles per household
- 2.3
- Land area
- 469 sq. mi.
- People per square mile
- 116
- Median household income
- $60,160+53.6% vs. 2015–2019, before inflation
- Average household income
- $90,919
- Median home value
- $414,800
- Jobs located here
- 16,988
- Daytime population
- 53,310Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Teton County, ID12,425 people
- Clark County, ID849 people
- Bingham County, ID49,664 people
- Bannock County, ID89,454 people
- Butte County, ID2,684 people
Questions
How fast is Madison County, ID growing?
Population estimates put Madison County at 55,172 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 13,326 households. Median household income rose 53.6% from the 2015–2019 survey, before inflation.
How much do households in Madison County, ID spend?
Households in Madison County spend about $216.6M a year on rent and homeowner costs, $74.1M on groceries and $45.1M on food away from home. Set against the U.S., households in Madison County spend the most on vehicle maintenance and repairs (an index of 127, where 100 is the U.S. average) and the least on clothing, shoes and related services (77).
Which business types have the highest market scores in Madison County, ID?
The highest Groundwork market scores in Madison County are for gas stations (77), tire shops (69) and nail salons (64). Madison County ranks #224 of 2,358 scored counties for gas stations.
How does Madison County, ID compare with the U.S.?
The median household income in Madison County is $60,160 a year, 25% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $414,800, against $332,700 for the U.S. For its number of households, Madison County has the most map listings, relative to the U.S., for house cleaning businesses (3.8 times the U.S. rate) and the fewest for real estate agents and brokers (29% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.