Groundwork

County profile · Idaho

Lincoln County, ID market data

How Lincoln County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
5,603
+9.1% since 2020
Households
1,848
Median household income
$71,453
Median home value
$255,600
Jobs located here
2,007
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Lincoln County has an estimated 5,603 people and 1,848 households. Population estimates show Lincoln County grew 9.1% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Lincoln County is $71,453, 11% below the U.S. median of $80,734.

Relative to the U.S., household spending in Lincoln County runs highest on vehicle maintenance and repairs (an index of 154, where 100 is the U.S. average) and lowest on clothing, shoes and related services (76).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

Lincoln County is part of the Hailey area. Against the U.S., map listings per household run highest for grocery and convenience stores (2.9 times the U.S. rate) and lowest for restaurants and cafes (51% below the U.S. rate).

All 56 business types in Lincoln County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Lincoln County, ID, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Grocery and convenience stores1054.1$1M313
Restaurants and cafes1054.1$632K1703
Gas stations632.5$1.2M50Under 3
Grocery stores632.5$1.7M19Under 3
Sit-down restaurants527.1$1.3M190Under 3
Auto repair and car care421.6$680K2533
Convenience stores421.6$2.6M33Under 3
Doctors, dentists and clinics421.6$531K348Under 3
Pet businesses316.2$513K58Under 3
Real estate316.2Index only232Under 3
Real estate agents and brokers316.2Index only184Under 3
Auto repair shops210.8$1.4MToo fewUnder 3
Clothing and shoe stores210.8$1.4MToo fewUnder 3
Clothing, shoes and laundry210.8$1.4MToo fewUnder 3
Bakeries and dessert shops15.4$6.3MToo fewUnder 3
Coffee shops and cafes15.4$6.3MToo fewUnder 3
Collision repair and body shops15.4$2.7MToo fewUnder 3
Dentists and orthodontists15.4$2.1MToo fewUnder 3
Fast food and sandwich shops15.4$6.3MToo fewUnder 3
Gyms15.4$1.5MToo fewUnder 3
Gyms, studios and classes15.4$1.5MToo fewUnder 3
Insurance agencies15.4$5.1MToo fewUnder 3
Optometrists and eye care15.4$2.1MToo fewUnder 3
Veterinarians15.4$1.5MToo fewUnder 3
Barbershops00.0None listedNone listedUnder 3
Car washes and detailing00.0None listedNone listedUnder 3
Child care and preschools00.0None listedNone listedUnder 3
Chiropractors00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Electricians00.0None listedNone listedUnder 3
Funeral homes00.0None listedNone listedUnder 3
Hair salons00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
Home repair trades00.0None listedNone listed3
House cleaning00.0None listedNone listedUnder 3
HVAC and plumbing00.0None listedNone listedUnder 3
Landscaping and lawn care00.0None listedNone listed3
Laundromats00.0None listedNone listedUnder 3
Lawn, cleaning and pest control00.0None listedNone listed3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Nail salons00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Pet grooming and boarding00.0None listedNone listedUnder 3
Pet stores00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Pizza00.0None listedNone listedUnder 3
Primary care and pediatrics00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listed3
Salons, barbers and spas00.0None listedNone listedUnder 3
Spas and skin care00.0None listedNone listedUnder 3
Tire shops00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Lincoln County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Lincoln County, ID by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$2.7M$1,471154
Gasoline and other fuels$7.2M$3,876149
Food away from home$6.3M$3,42084
Groceries$10.4M$5,65189
Personal care products and services$1.6M$89289
Child care and other personal services$897K$48584
Memberships, classes and admissions$1.5M$80482
Medical and dental services$2.1M$1,15089
Pets$1.5M$83392
Clothing, shoes and related services$2.9M$1,55276
Vehicle insurance$5.1M$2,757141
Home repairs, maintenance and insurance$4.6M$2,50183
Lawn care, cleaning and other household services$2.1M$1,15582
Rent and homeowner costs$30.1M$16,28398

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Lincoln County

Population, 2025 estimate
5,603+9.1% since 2020
Households
1,848
Median age
35.2
Homes lived in by their owners
79%
Vehicles per household
2.8
Land area
1,201 sq. mi.
People per square mile
4
Median household income
$71,453
Average household income
$80,528
Median home value
$255,600
Jobs located here
2,007
Daytime population
4,763Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lincoln County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Lincoln County is part of the Hailey, ID area.

Questions

How fast is Lincoln County, ID growing?

Population estimates put Lincoln County at 5,603 people in 2025, up 9.1% since 2020, faster than the U.S. (+3.1%). It has 1,848 households.

How much do households in Lincoln County, ID spend?

Households in Lincoln County spend about $30.1M a year on rent and homeowner costs, $10.4M on groceries and $7.2M on gasoline and other fuels. Set against the U.S., households in Lincoln County spend the most on vehicle maintenance and repairs (an index of 154, where 100 is the U.S. average) and the least on clothing, shoes and related services (76).

Which business types have the highest market scores in Lincoln County, ID?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Lincoln County, ID compare with the U.S.?

The median household income in Lincoln County is $71,453 a year, 11% below the U.S. median of $80,734. The population rose 9.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $255,600, against $332,700 for the U.S. For its number of households, Lincoln County has the most map listings, relative to the U.S., for grocery and convenience stores (2.9 times the U.S. rate) and the fewest for restaurants and cafes (51% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Lincoln County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.