Groundwork

Market rankings · Idaho

Real estate businesses in Idaho

Markets across Idaho ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.

Listings
3,579
249 chain locations (7%)
Official establishments
2,928
+29.3% since 2019
Household spending a year
$12.6B
On rent and homeowner costs
Listings per 10k households
50.2
30% above the U.S.
Housing spending per listing (U.S. = 100)
81
19% below the U.S.
Rank among states
#43 of 51
Market score 37 · Lower middle

A site report maps the real estate businesses on map listings around any address in Idaho by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3,579 real estate businesses in Idaho. Chain locations make up 7% of them, against 6% across the U.S. That comes to 50.2 for every 10,000 households, 30% above the U.S. rate of 38.5.

Household spending on rent and homeowner costs in Idaho comes to about $12.6B a year: $17,677 per household, 6% above the U.S. average. Housing spending per office is 19% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.

Official counts show 2,928 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Idaho in 2023, up 29.3% from 2019. That is one for every 244 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 39 SBA-backed loans worth $15.1M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Idaho.

Among the 50 states and DC, Idaho ranks #43 for real estate businesses, with a Groundwork market score of 37 (lower middle). Of the 7 scored metro areas in or partly in Idaho, the Lewiston metro area scores highest (60). Of the 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest (79).

Every market in Idaho for real estate businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Idaho, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Lewiston, ID-WA608029.9132+1.5%#94 of 387
2Pocatello, ID5510932.5118+4.9%#132 of 387
3Idaho Falls, ID4823742.796+9.8%#205 of 387
Logan, UT-ID4721242.996+8.8%#215 of 387
4Twin Falls, ID4219846.084+8.1%#263 of 387
5Boise City, ID401,82259.971+12.2%#284 of 387
6Coeur d’Alene, ID3645964.564+11.0%#336 of 387

Small-town markets

Small-town markets reaching Idaho, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Blackfoot, ID792314.3281+6.4%#14 of 536
2Burley, ID574325.9148+6.2%#170 of 536
Brigham City, UT-ID566027.9147+12.6%#182 of 536
3Mountain Home, ID543228.9131+2.8%#219 of 536
Ontario, OR-ID505226.0142+5.0%#271 of 536
4Moscow, ID455332.6117+5.6%#324 of 536
5Rexburg, ID416435.6106+4.5%#381 of 536
6Sandpoint, ID4110752.875+14.8%#385 of 536
7Hailey, ID399071.360+6.1%#408 of 536
Jackson, WY-ID3814096.552+4.2%#422 of 536

Counties

Counties in Idaho, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Jerome County, ID811416.9233+8.6%#17 of 2,229
2Minidoka County, ID801012.3309+5.7%#22 of 2,229
3Bingham County, ID782314.3281+6.4%#56 of 2,229
4Jefferson County, ID741413.7302+13.6%#124 of 2,229
5Benewah County, ID74614.7250+9.7%#130 of 2,229
6Franklin County, ID72918.2222+11.2%#166 of 2,229
7Gem County, ID691215.7246+13.0%#232 of 2,229
8Gooding County, ID691322.8162+5.1%#250 of 2,229
9Washington County, ID601126.2136+9.7%#582 of 2,229
10Canyon County, ID5921825.3157+18.1%#631 of 2,229
11Shoshone County, ID581627.8127+7.1%#692 of 2,229
12Boundary County, ID561427.7137+15.3%#790 of 2,229
13Elmore County, ID563228.9131+2.8%#792 of 2,229
14Payette County, ID483031.0124+8.8%#1,185 of 2,229
15Latah County, ID475332.6117+5.6%#1,237 of 2,229
16Cassia County, ID473338.899+6.6%#1,250 of 2,229
17Bannock County, ID4610932.5118+4.9%#1,302 of 2,229
18Idaho County, ID452841.390+7.7%#1,365 of 2,229
19Fremont County, ID441940.895+5.9%#1,425 of 2,229
20Madison County, ID424533.8111+4.2%#1,523 of 2,229
21Bonneville County, ID4122250.282+8.9%#1,587 of 2,229
22Bonner County, ID4010752.875+14.8%#1,643 of 2,229
23Nez Perce County, ID396839.499+1.8%#1,688 of 2,229
24Twin Falls County, ID3918452.973+7.9%#1,705 of 2,229
25Kootenai County, ID3945964.564+11.0%#1,709 of 2,229
Show all 44 counties
Counties in Idaho, ranked for real estate businesses by Groundwork market score, continued
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
26Ada County, ID391,58078.057+9.6%#1,711 of 2,229
27Teton County, ID394289.851+12.9%#1,714 of 2,229
28Valley County, ID3650115.835+8.4%#1,857 of 2,229
29Blaine County, ID358783.553+4.8%#1,899 of 2,229
Owyhee County, IDNot scored49.2403+5.6%
Clearwater County, IDNot scored1130.3121+4.1%
Boise County, IDNot scored822.3178+11.5%
Lemhi County, IDNot scored1028.9122+6.5%
Power County, IDNot scored27.1511+4.6%
Caribou County, IDNot scored728.3134+3.4%
Bear Lake County, IDNot scored939.599+5.7%
Lincoln County, IDNot scored316.2232+9.1%
Oneida County, IDNot scored631.2126+11.4%
Adams County, IDNot scored211.3349+13.3%
Custer County, IDNot scored420.6172+8.6%
Lewis County, IDNot scored425.4137+4.8%
Butte County, IDNot scored19.3375+7.8%
Camas County, IDNot scored00.0n/a+21.7%
Clark County, IDNot scored00.0n/a−1.0%

Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate businesses are in Idaho?

Idaho has 3,579 real estate businesses on map listings as of September 2026. 249 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 2,928 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 29.3% from 2019. Official counts list 11,515 one-person businesses without payroll.

How much do households in Idaho spend on rent and homeowner costs?

About $12.6B a year, or $17,677 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). For the 3,579 real estate businesses on map listings, housing spending per office is 19% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.

How does Idaho compare with the U.S. for real estate businesses?

Idaho has 50.2 real estate businesses per 10,000 households, 30% above the U.S. rate of 38.5. The index of housing spending per office is 81, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Idaho would have about 2,910, against 3,579 on map listings. There is one business with payroll in the industry for every 244 households, against one for every 414 across the U.S. The official count rose 29.3% from 2019 to 2023, against +15.8% for the U.S.

Which market in Idaho has the highest market score for real estate businesses?

Among 7 scored metro areas in or partly in Idaho, the Lewiston metro area scores highest, at 60 (upper middle). Among 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest, at 79 (high). Among 29 scored counties in Idaho, Jerome County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 37 for real estate businesses (lower middle), #43 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Idaho. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate in other states

All 51 states

Top markets for real estate businesses across the U.S. · All business types in Idaho

Screening a site or an acquisition in Idaho?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.