Metro area profile · Utah
Logan, UT-ID metro area market data
How the Logan metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 160,889
- +8.8% since 2020
- Households
- 49,371
- Median household income
- $81,126
- +38.0% vs. 2015–2019, before inflation
- Median home value
- $436,800
- Jobs located here
- 64,493
- Highest market score
- 91
- Pet stores, #2 of 382 scored metro areas
A site report maps the competitors on map listings around any address in the Logan metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Logan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Logan metro area has an estimated 160,889 people and 49,371 households. Population estimates put the population change in the Logan metro area from 2020 to 2025 at +8.8%, faster than the U.S. (+3.1%). Median household income in the Logan metro area is $81,126, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.0%, before inflation.
Relative to the U.S., household spending in the Logan metro area runs highest on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and lowest on clothing, shoes and related services (87).
Of the business types scored in the Logan metro area, pet stores (91), gas stations (90) and sit-down restaurants (90) have the highest Groundwork market scores. For pet stores, that ranks #2 of 382 scored metro areas.
The Logan metro area takes in 2 counties: Cache County, UT and Franklin County, ID. Against the U.S., map listings per household run highest for chiropractors (69% above the U.S. rate) and lowest for nail salons (50% below the U.S. rate).
All 56 business types in the Logan metro area
Highest Groundwork market score first. Each score compares the Logan metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 91 | #2 of 382 | 6 | 1.2 | $8M | 176 | Under 3 |
| Gas stations | 90 | #3 of 387 | 45 | 9.1 | $3.6M | 151 | 29 |
| Sit-down restaurants | 90 | #4 of 387 | 199 | 40.3 | $976K | 147 | 50 |
| Yoga, Pilates and fitness studios | 84 | #4 of 347 | 7 | 1.4 | $7.5M | 186 | 12 |
| Restaurants and cafes | 84 | #7 of 387 | 383 | 77.6 | $507K | 137 | 199 |
| Coffee shops and cafes | 80 | #8 of 387 | 31 | 6.3 | $6.3M | 169 | 25 |
| Nail salons | 80 | #8 of 387 | 15 | 3.0 | $3.3M | 199 | 8 |
| Pet businesses | 79 | #18 of 387 | 42 | 8.5 | $1.1M | 130 | 26 |
| Grocery stores | 75 | #32 of 387 | 21 | 4.3 | $14.3M | 154 | 19 |
| Grocery and convenience stores | 75 | #33 of 387 | 79 | 16.0 | $3.8M | 112 | 22 |
| Veterinarians | 75 | #34 of 384 | 13 | 2.6 | $3.7M | 135 | 14 |
| Convenience stores | 75 | #39 of 387 | 37 | 7.5 | $8.1M | 103 | 3 |
| Spas and skin care | 73 | #26 of 387 | 38 | 7.7 | $1.3M | 150 | 11 |
| Collision repair and body shops | 70 | #55 of 381 | 14 | 2.8 | $4.5M | 147 | 21 |
| Tire shops | 69 | #75 of 386 | 21 | 4.3 | $3M | 121 | 10 |
| Salons, barbers and spas | 68 | #33 of 387 | 151 | 30.6 | $330K | 155 | 80 |
| Gyms | 68 | #50 of 387 | 46 | 9.3 | $1.1M | 88 | 12 |
| Pet grooming and boarding | 68 | #59 of 386 | 16 | 3.2 | $3M | 117 | 12 |
| Hair salons | 67 | #45 of 387 | 76 | 15.4 | $656K | 153 | 52 |
| Clothing, shoes and laundry | 67 | #79 of 387 | 85 | 17.2 | $1M | 118 | 34 |
| Auto repair shops | 66 | #77 of 387 | 120 | 24.3 | $530K | 119 | 82 |
| Auto repair and car care | 65 | #82 of 387 | 206 | 41.7 | $308K | 115 | 110 |
| Car washes and detailing | 63 | #101 of 387 | 24 | 4.9 | $2.6M | 105 | 13 |
| Barbershops | 62 | #95 of 387 | 17 | 3.4 | $2.9M | 156 | 7 |
| Roofing and gutters | 60 | #115 of 381 | 14 | 2.8 | $10M | 118 | 15 |
| Clothing and shoe stores | 60 | #132 of 387 | 66 | 13.4 | $1.3M | 105 | 31 |
| Gyms, studios and classes | 59 | #104 of 387 | 83 | 16.8 | $636K | 96 | 34 |
| Pizza | 55 | #156 of 387 | 37 | 7.5 | $5.2M | 103 | 115 |
| Fast food and sandwich shops | 55 | #164 of 387 | 66 | 13.4 | $2.9M | 96 | 115 |
| Insurance agencies | 54 | #163 of 387 | 78 | 15.8 | $1.5M | 118 | 83 |
| Electricians | 51 | #184 of 383 | 12 | 2.4 | $11.7M | 97 | 57 |
| Primary care and pediatrics | 51 | #187 of 387 | 32 | 6.5 | $2M | 112 | 124 |
| Property management | 50 | #189 of 374 | 17 | 3.4 | Index only | 94 | 45 |
| Martial arts and dance studios | 49 | #202 of 387 | 30 | 6.1 | $1.8M | 87 | 22 |
| Real estate agents and brokers | 48 | #202 of 387 | 162 | 32.8 | Index only | 100 | 129 |
| Real estate | 47 | #215 of 387 | 212 | 42.9 | Index only | 96 | 231 |
| Funeral homes | 44 | #217 of 377 | 10 | 2.0 | $569K | 84 | 6 |
| Child care and preschools | 44 | #243 of 387 | 42 | 8.5 | $751K | 75 | 48 |
| Bakeries and dessert shops | 43 | #262 of 387 | 67 | 13.6 | $2.9M | 70 | 34 |
| Home repair trades | 42 | #249 of 387 | 70 | 14.2 | $2M | 82 | 146 |
| Mortgage brokers and lenders | 41 | #259 of 373 | 29 | 5.9 | Index only | 78 | 20 |
| Landscaping and lawn care | 40 | #254 of 385 | 30 | 6.1 | $2.2M | 74 | 71 |
| Physical therapy | 38 | #285 of 386 | 37 | 7.5 | $1.7M | 72 | 27 |
| Optometrists and eye care | 38 | #296 of 386 | 26 | 5.3 | $2.4M | 78 | 12 |
| Pest control | 36 | #270 of 345 | 9 | 1.8 | $7.2M | 70 | 17 |
| Doctors, dentists and clinics | 36 | #315 of 387 | 530 | 107.4 | $120K | 79 | 289 |
| Lawn, cleaning and pest control | 33 | #316 of 387 | 54 | 10.9 | $1.2M | 71 | 162 |
| HVAC and plumbing | 33 | #330 of 387 | 44 | 8.9 | $3.2M | 67 | 74 |
| Chiropractors | 33 | #338 of 386 | 45 | 9.1 | $1.4M | 59 | 27 |
| Dentists and orthodontists | 32 | #335 of 387 | 80 | 16.2 | $795K | 81 | 89 |
| House cleaning | 31 | #327 of 375 | 15 | 3.0 | $4.3M | 67 | 74 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 84 | 5 |
| Laundromats | Not scored | Not scored | 4 | 0.8 | $22M | 176 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $15.9M | 116 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $21.2M | 86 | 10 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $44M | Too few | 3 |
Household spending in the Logan metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $63.5M | $1,287 | 134 |
| Gasoline and other fuels | $162.4M | $3,289 | 127 |
| Food away from home | $194.2M | $3,934 | 97 |
| Groceries | $300.1M | $6,078 | 96 |
| Personal care products and services | $49.9M | $1,010 | 101 |
| Child care and other personal services | $31.5M | $639 | 110 |
| Memberships, classes and admissions | $52.8M | $1,069 | 109 |
| Medical and dental services | $63.6M | $1,288 | 100 |
| Pets | $47.8M | $969 | 107 |
| Clothing, shoes and related services | $88M | $1,782 | 87 |
| Vehicle insurance | $115.4M | $2,338 | 119 |
| Home repairs, maintenance and insurance | $140.1M | $2,837 | 94 |
| Lawn care, cleaning and other household services | $64.6M | $1,309 | 93 |
| Rent and homeowner costs | $885.7M | $17,939 | 108 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Logan metro area
- Population, 2025 estimate
- 160,889+8.8% since 2020
- Households
- 49,371
- Median age
- 30.0
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.3
- Land area
- 1,828 sq. mi.
- People per square mile
- 85
- Median household income
- $81,126+38.0% vs. 2015–2019, before inflation
- Average household income
- $104,726
- Median home value
- $436,800
- Jobs located here
- 64,493
- Daytime population
- 143,406Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Logan metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Logan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Logan metro area 2
- Cache County, UT140,046 people
- Franklin County, ID15,056 people
Other markets based in Utah 9
- Salt Lake City-Murray, UT metro area1,275,870 people
- Provo-Orem-Lehi, UT metro area717,986 people
- Ogden, UT metro area653,374 people
- St. George, UT metro area196,431 people
- Heber, UT area79,612 people
- Brigham City, UT-ID area66,014 people
- Cedar City, UT area62,252 people
- Vernal, UT area37,056 people
- Price, UT area20,517 people
Questions
How fast is the Logan, UT-ID metro area growing?
Population estimates put the Logan metro area at 160,889 people in 2025, up 8.8% since 2020, faster than the U.S. (+3.1%). It has 49,371 households. Median household income rose 38.0% from the 2015–2019 survey, before inflation.
How much do households in the Logan, UT-ID metro area spend?
Households in the Logan metro area spend about $885.7M a year on rent and homeowner costs, $300.1M on groceries and $194.2M on food away from home. Set against the U.S., households in the Logan metro area spend the most on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and the least on clothing, shoes and related services (87).
Which business types have the highest market scores in the Logan, UT-ID metro area?
The highest Groundwork market scores in the Logan metro area are for pet stores (91), gas stations (90) and sit-down restaurants (90). The Logan metro area ranks #2 of 382 scored metro areas for pet stores.
How does the Logan, UT-ID metro area compare with the U.S.?
The median household income in the Logan metro area is $81,126 a year, in line with the U.S. median of $80,734. The population rose 8.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $436,800, against $332,700 for the U.S. For its number of households, the Logan metro area has the most map listings, relative to the U.S., for chiropractors (69% above the U.S. rate) and the fewest for nail salons (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Logan metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Logan metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Logan metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Logan metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.