Small-town market profile · Wyoming
Jackson, WY-ID area market data
How the Jackson area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,587
- +4.2% since 2020
- Households
- 14,507
- Median household income
- $118,796
- +45.9% vs. 2015–2019, before inflation
- Median home value
- $1,075,500
- Jobs located here
- 25,918
- Highest market score
- 85
- Pizza, #7 of 520 scored small-town markets
A site report maps the competitors on map listings around any address in the Jackson area by name and distance, and the households and spending within reach. Or open the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Jackson area has an estimated 36,587 people and 14,507 households. Population estimates put the population change in the Jackson area from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). Median household income in the Jackson area is $118,796, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.9%, before inflation.
Relative to the U.S., household spending in the Jackson area runs highest on child care and other personal services (an index of 177, where 100 is the U.S. average) and lowest on vehicle insurance (107, still above the U.S.).
Of the business types scored in the Jackson area, pizza places (85), fast food and sandwich shops (84) and optometrists and eye clinics (81) have the highest Groundwork market scores. For pizza places, that ranks #7 of 520 scored small-town markets.
The Jackson area takes in 2 counties: Teton County, WY and Teton County, ID. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (6.9 times the U.S. rate) and lowest for insurance agencies (29% below the U.S. rate).
All 56 business types in the Jackson area
Highest Groundwork market score first. Each score compares the Jackson area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pizza | 85 | #7 of 520 | 11 | 7.6 | $6.7M | 131 | 24 |
| Fast food and sandwich shops | 84 | #13 of 537 | 19 | 13.1 | $3.9M | 126 | 24 |
| Optometrists and eye care | 81 | #15 of 400 | 5 | 3.4 | $4.7M | 149 | 3 |
| Nail salons | 74 | #34 of 387 | 6 | 4.1 | $3.1M | 183 | 3 |
| Tire shops | 74 | #59 of 431 | 7 | 4.8 | $2.6M | 104 | 3 |
| Martial arts and dance studios | 71 | #42 of 378 | 7 | 4.8 | $3.5M | 172 | 27 |
| Veterinarians | 71 | #54 of 398 | 5 | 3.4 | $3.7M | 137 | 10 |
| Auto repair shops | 69 | #78 of 538 | 31 | 21.4 | $588K | 132 | 29 |
| Child care and preschools | 69 | #78 of 454 | 11 | 7.6 | $1.4M | 135 | 19 |
| Convenience stores | 69 | #99 of 529 | 21 | 14.5 | $4.8M | 61 | 3 |
| Chiropractors | 68 | #70 of 426 | 8 | 5.5 | $2.9M | 122 | 8 |
| Auto repair and car care | 68 | #97 of 538 | 60 | 41.4 | $304K | 113 | 36 |
| Primary care and pediatrics | 67 | #96 of 458 | 8 | 5.5 | $2.9M | 164 | 40 |
| Dentists and orthodontists | 67 | #102 of 526 | 15 | 10.3 | $1.6M | 158 | 13 |
| Pet grooming and boarding | 66 | #76 of 387 | 8 | 5.5 | $2.3M | 92 | 8 |
| Pet businesses | 66 | #86 of 527 | 22 | 15.2 | $849K | 97 | 18 |
| HVAC and plumbing | 63 | #103 of 476 | 10 | 6.9 | $5.2M | 109 | 39 |
| Roofing and gutters | 60 | #86 of 288 | 7 | 4.8 | $7.4M | 87 | 5 |
| Hair salons | 60 | #152 of 538 | 40 | 27.6 | $459K | 107 | 17 |
| Mortgage brokers and lenders | 58 | #65 of 177 | 8 | 5.5 | Index only | 101 | 3 |
| Car washes and detailing | 58 | #156 of 441 | 10 | 6.9 | $1.8M | 72 | 3 |
| Insurance agencies | 57 | #205 of 537 | 16 | 11.0 | $1.9M | 152 | 24 |
| Salons, barbers and spas | 55 | #211 of 538 | 78 | 53.8 | $235K | 111 | 27 |
| Doctors, dentists and clinics | 55 | #223 of 538 | 127 | 87.5 | $184K | 120 | 87 |
| Electricians | 54 | #128 of 295 | 7 | 4.8 | $7.4M | 62 | 48 |
| Home repair trades | 54 | #219 of 526 | 24 | 16.5 | $2.2M | 89 | 92 |
| Grocery and convenience stores | 50 | #285 of 538 | 48 | 33.1 | $2.1M | 62 | 16 |
| Grocery stores | 49 | #277 of 506 | 15 | 10.3 | $6.8M | 73 | 13 |
| Gyms | 48 | #281 of 506 | 27 | 18.6 | $900K | 69 | 15 |
| House cleaning | 46 | #77 of 142 | 6 | 4.1 | $4M | 62 | 55 |
| Gas stations | 46 | #320 of 536 | 37 | 25.5 | $1.2M | 49 | 21 |
| Bakeries and dessert shops | 44 | #319 of 507 | 23 | 15.9 | $3.2M | 77 | 21 |
| Clothing and shoe stores | 42 | #339 of 536 | 46 | 31.7 | $722K | 57 | 29 |
| Spas and skin care | 42 | #351 of 504 | 28 | 19.3 | $656K | 75 | 5 |
| Coffee shops and cafes | 41 | #368 of 529 | 37 | 25.5 | $2M | 53 | 16 |
| Gyms, studios and classes | 41 | #376 of 535 | 58 | 40.0 | $419K | 63 | 42 |
| Property management | 40 | #128 of 180 | 13 | 9.0 | Index only | 44 | 50 |
| Physical therapy | 40 | #279 of 400 | 17 | 11.7 | $1.4M | 57 | 23 |
| Clothing, shoes and laundry | 40 | #368 of 536 | 66 | 45.5 | $503K | 57 | 32 |
| Restaurants and cafes | 39 | #388 of 538 | 308 | 212.3 | $238K | 64 | 121 |
| Sit-down restaurants | 39 | #392 of 538 | 169 | 116.5 | $434K | 65 | 81 |
| Landscaping and lawn care | 38 | #289 of 399 | 20 | 13.8 | $1.2M | 41 | 76 |
| Lawn, cleaning and pest control | 38 | #353 of 481 | 28 | 19.3 | $848K | 51 | 134 |
| Real estate | 38 | #422 of 536 | 140 | 96.5 | Index only | 52 | 213 |
| Real estate agents and brokers | 38 | #422 of 533 | 119 | 82.0 | Index only | 48 | 134 |
| Yoga, Pilates and fitness studios | 37 | #89 of 112 | 24 | 16.5 | $1M | 25 | 15 |
| Barbershops | Not scored | Not scored | 4 | 2.8 | $4.6M | 243 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.8 | $4.6M | 148 | 7 |
| Laundromats | Not scored | Not scored | 4 | 2.8 | $8.3M | 66 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.8 | $4.7M | 103 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.1 | $563K | 83 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.4 | $11.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $33.2M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $18.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $23.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Jackson area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.2M | $1,257 | 131 |
| Gasoline and other fuels | $43.6M | $3,008 | 116 |
| Food away from home | $73.3M | $5,052 | 124 |
| Groceries | $101.6M | $7,003 | 111 |
| Personal care products and services | $18.4M | $1,266 | 126 |
| Child care and other personal services | $14.9M | $1,027 | 177 |
| Memberships, classes and admissions | $24.3M | $1,674 | 170 |
| Medical and dental services | $23.3M | $1,607 | 125 |
| Pets | $18.7M | $1,288 | 142 |
| Clothing, shoes and related services | $33.2M | $2,291 | 111 |
| Vehicle insurance | $30.5M | $2,102 | 107 |
| Home repairs, maintenance and insurance | $51.8M | $3,568 | 118 |
| Lawn care, cleaning and other household services | $23.7M | $1,636 | 116 |
| Rent and homeowner costs | $314.3M | $21,662 | 130 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jackson area
- Population, 2025 estimate
- 36,587+4.2% since 2020
- Households
- 14,507
- Median age
- 42.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 4,446 sq. mi.
- People per square mile
- 8
- Median household income
- $118,796+45.9% vs. 2015–2019, before inflation
- Average household income
- $189,482
- Median home value
- $1,075,500
- Jobs located here
- 25,918
- Daytime population
- 42,749Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jackson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jackson area 2
- Teton County, WY23,396 people
- Teton County, ID12,425 people
Other markets based in Wyoming 9
- Cheyenne, WY metro area101,060 people
- Casper, WY metro area79,977 people
- Gillette, WY area47,240 people
- Rock Springs, WY area41,542 people
- Riverton, WY area39,533 people
- Laramie, WY area38,249 people
- Sheridan, WY area32,055 people
- Cody, WY area30,449 people
- Evanston, WY-UT area23,275 people
Questions
How fast is the Jackson, WY-ID area growing?
Population estimates put the Jackson area at 36,587 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 14,507 households. Median household income rose 45.9% from the 2015–2019 survey, before inflation.
How much do households in the Jackson, WY-ID area spend?
Households in the Jackson area spend about $314.3M a year on rent and homeowner costs, $101.6M on groceries and $73.3M on food away from home. Set against the U.S., households in the Jackson area spend the most on child care and other personal services (an index of 177, where 100 is the U.S. average) and the least on vehicle insurance (107, still above the U.S.).
Which business types have the highest market scores in the Jackson, WY-ID area?
The highest Groundwork market scores in the Jackson area are for pizza places (85), fast food and sandwich shops (84) and optometrists and eye clinics (81). The Jackson area ranks #7 of 520 scored small-town markets for pizza places.
How does the Jackson, WY-ID area compare with the U.S.?
The median household income in the Jackson area is $118,796 a year, 47% above the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,075,500, against $332,700 for the U.S. For its number of households, the Jackson area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (6.9 times the U.S. rate) and the fewest for insurance agencies (29% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Jackson area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jackson area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wyoming · Every U.S. market · How we measure
Screening a site or an acquisition in the Jackson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jackson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.