Metro area profile · Idaho
Coeur d’Alene, ID metro area market data
Population, household spending and competition for 56 business types in the Coeur d’Alene metro area, each scored against other metro areas.
- Population, 2025
- 191,864
- +11.0% since 2020
- Households
- 71,172
- Median household income
- $81,861
- +43.0% vs. 2015–2019, before inflation
- Median home value
- $518,700
- Jobs located here
- 71,721
- Highest market score
- 88
- Funeral homes, #9 of 377 scored metro areas
A site report maps the competitors on map listings around any address in the Coeur d’Alene metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Coeur d’Alene metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 191,864 people live in the Coeur d’Alene metro area, in 71,172 households. Between 2020 and 2025, the population of the Coeur d’Alene metro area grew 11.0%, faster than the U.S. (+3.1%). The median household income in the Coeur d’Alene metro area is $81,861 a year, in line with the U.S. median of $80,734. That rose 43.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Coeur d’Alene metro area spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
The highest Groundwork market scores in the Coeur d’Alene metro area are for funeral homes (88); oil change and quick-lube shops (78); and clothing, shoe and laundry businesses (75). The Coeur d’Alene metro area ranks #9 of 377 scored metro areas for funeral homes.
The Coeur d’Alene metro area is made up of one county, Kootenai County. For its number of households, the Coeur d’Alene metro area has the most map listings, relative to the U.S., for home inspectors (3.3 times the U.S. rate) and the fewest for clothing and shoe stores (36% below the U.S. rate).
All 56 business types in the Coeur d’Alene metro area
Highest Groundwork market score first. Each score compares the Coeur d’Alene metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 88 | #9 of 377 | 7 | 1.0 | $1.6M | 228 | 5 |
| Oil change and quick lube | 78 | #16 of 290 | 5 | 0.7 | $16.8M | 122 | 5 |
| Clothing, shoes and laundry | 75 | #34 of 387 | 107 | 15.0 | $1.2M | 134 | 44 |
| Clothing and shoe stores | 75 | #38 of 387 | 73 | 10.3 | $1.7M | 136 | 35 |
| Grocery stores | 73 | #46 of 387 | 41 | 5.8 | $10.5M | 113 | 21 |
| Laundromats | 72 | #47 of 364 | 5 | 0.7 | $25.2M | 201 | 4 |
| Tire shops | 72 | #54 of 386 | 24 | 3.4 | $3.5M | 140 | 14 |
| Martial arts and dance studios | 71 | #37 of 387 | 33 | 4.6 | $2.3M | 112 | 17 |
| Barbershops | 71 | #44 of 387 | 34 | 4.8 | $2.1M | 111 | Under 3 |
| Optometrists and eye care | 69 | #56 of 386 | 23 | 3.2 | $3.9M | 126 | 13 |
| Fast food and sandwich shops | 68 | #89 of 387 | 91 | 12.8 | $3.1M | 100 | 138 |
| Grocery and convenience stores | 66 | #90 of 387 | 127 | 17.8 | $3.4M | 100 | 37 |
| Gas stations | 66 | #94 of 387 | 92 | 12.9 | $2.3M | 98 | 62 |
| Pizza | 65 | #93 of 387 | 55 | 7.7 | $5.1M | 100 | 138 |
| Convenience stores | 65 | #96 of 387 | 52 | 7.3 | $8.3M | 105 | 16 |
| Dry cleaners | 64 | #59 of 272 | 6 | 0.8 | $21M | 134 | 5 |
| Collision repair and body shops | 63 | #108 of 381 | 23 | 3.2 | $3.7M | 119 | 24 |
| Sit-down restaurants | 59 | #119 of 387 | 383 | 53.8 | $727K | 110 | 142 |
| Auto repair shops | 59 | #120 of 387 | 189 | 26.6 | $445K | 100 | 90 |
| Veterinarians | 59 | #132 of 384 | 26 | 3.7 | $2.6M | 97 | 25 |
| Car washes and detailing | 58 | #135 of 387 | 34 | 4.8 | $2.5M | 98 | 23 |
| Gyms, studios and classes | 57 | #123 of 387 | 123 | 17.3 | $604K | 91 | 48 |
| Bakeries and dessert shops | 57 | #140 of 387 | 57 | 8.0 | $4.9M | 118 | 102 |
| Child care and preschools | 57 | #150 of 387 | 52 | 7.3 | $867K | 87 | 47 |
| Urgent care and walk-in clinics | 56 | #75 of 197 | 5 | 0.7 | $18.1M | 74 | 5 |
| Primary care and pediatrics | 56 | #149 of 387 | 55 | 7.7 | $1.6M | 93 | 104 |
| Pet stores | 56 | #150 of 382 | 21 | 3.0 | $3.3M | 72 | 5 |
| Auto repair and car care | 56 | #157 of 387 | 325 | 45.7 | $259K | 96 | 132 |
| Nail salons | 55 | #148 of 387 | 46 | 6.5 | $1.5M | 93 | 15 |
| Gyms | 53 | #162 of 387 | 65 | 9.1 | $1.1M | 88 | 31 |
| Home inspectors | 47 | #141 of 243 | 14 | 2.0 | Index only | 34 | 4 |
| Pet businesses | 46 | #228 of 387 | 104 | 14.6 | $662K | 75 | 49 |
| Pet grooming and boarding | 45 | #243 of 386 | 40 | 5.6 | $1.7M | 68 | 19 |
| Insurance agencies | 43 | #237 of 387 | 134 | 18.8 | $1.1M | 91 | 107 |
| Restaurants and cafes | 43 | #243 of 387 | 829 | 116.5 | $336K | 91 | 375 |
| Yoga, Pilates and fitness studios | 42 | #246 of 347 | 25 | 3.5 | $3M | 73 | 31 |
| Hair salons | 42 | #272 of 387 | 225 | 31.6 | $317K | 74 | 48 |
| Salons, barbers and spas | 42 | #285 of 387 | 455 | 63.9 | $157K | 74 | 90 |
| Mortgage brokers and lenders | 39 | #278 of 373 | 51 | 7.2 | Index only | 64 | 23 |
| Property management | 37 | #302 of 374 | 51 | 7.2 | Index only | 45 | 67 |
| Real estate agents and brokers | 37 | #319 of 387 | 343 | 48.2 | Index only | 68 | 247 |
| Roofing and gutters | 36 | #300 of 381 | 35 | 4.9 | $5.7M | 67 | 30 |
| Doctors, dentists and clinics | 36 | #318 of 387 | 822 | 115.5 | $110K | 72 | 306 |
| Spas and skin care | 36 | #331 of 387 | 140 | 19.7 | $509K | 58 | 24 |
| Real estate | 36 | #336 of 387 | 459 | 64.5 | Index only | 64 | 397 |
| HVAC and plumbing | 35 | #316 of 387 | 57 | 8.0 | $3.5M | 73 | 106 |
| Dentists and orthodontists | 35 | #319 of 387 | 119 | 16.7 | $762K | 78 | 89 |
| Physical therapy | 33 | #327 of 386 | 71 | 10.0 | $1.3M | 53 | 48 |
| Home repair trades | 33 | #334 of 387 | 120 | 16.9 | $1.6M | 68 | 233 |
| Coffee shops and cafes | 32 | #334 of 387 | 146 | 20.5 | $1.9M | 52 | 95 |
| Electricians | 32 | #337 of 383 | 28 | 3.9 | $7.1M | 59 | 97 |
| Chiropractors | 32 | #343 of 386 | 70 | 9.8 | $1.3M | 54 | 47 |
| Pest control | 30 | #304 of 345 | 17 | 2.4 | $5.4M | 53 | 18 |
| Landscaping and lawn care | 30 | #328 of 385 | 58 | 8.1 | $1.6M | 54 | 122 |
| House cleaning | 29 | #345 of 375 | 32 | 4.5 | $2.9M | 45 | 70 |
| Lawn, cleaning and pest control | 28 | #351 of 387 | 107 | 15.0 | $861K | 51 | 210 |
Household spending in the Coeur d’Alene metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $84.1M | $1,181 | 123 |
| Gasoline and other fuels | $215.8M | $3,033 | 117 |
| Food away from home | $278.6M | $3,914 | 96 |
| Groceries | $430.9M | $6,055 | 96 |
| Personal care products and services | $71.3M | $1,002 | 100 |
| Child care and other personal services | $45.1M | $634 | 109 |
| Memberships, classes and admissions | $74.3M | $1,045 | 106 |
| Medical and dental services | $90.7M | $1,275 | 99 |
| Pets | $68.8M | $967 | 106 |
| Clothing, shoes and related services | $126M | $1,770 | 86 |
| Vehicle insurance | $152.8M | $2,146 | 110 |
| Home repairs, maintenance and insurance | $198M | $2,782 | 92 |
| Lawn care, cleaning and other household services | $92.1M | $1,294 | 92 |
| Rent and homeowner costs | $1.3B | $17,773 | 107 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Coeur d’Alene metro area
- Population, 2025 estimate
- 191,864+11.0% since 2020
- Households
- 71,172
- Median age
- 42.2
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.2
- Land area
- 1,238 sq. mi.
- People per square mile
- 147
- Median household income
- $81,861+43.0% vs. 2015–2019, before inflation
- Average household income
- $103,508
- Median home value
- $518,700
- Jobs located here
- 71,721
- Daytime population
- 176,785Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Coeur d’Alene metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Coeur d’Alene metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Coeur d’Alene metro area 1
- Kootenai County, ID181,996 people
Other markets based in Idaho 12
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- Lewiston, ID-WA metro area65,164 people
- Rexburg, ID area68,561 people
- Sandpoint, ID area51,049 people
- Blackfoot, ID area49,664 people
- Burley, ID area47,691 people
- Moscow, ID area41,049 people
- Hailey, ID area31,433 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Coeur d’Alene, ID metro area growing?
Population estimates put the Coeur d’Alene metro area at 191,864 people in 2025, up 11.0% since 2020, faster than the U.S. (+3.1%). It has 71,172 households. Against the 2015–2019 survey, median household income rose 43.0%, before inflation.
How much do households in the Coeur d’Alene, ID metro area spend?
Households in the Coeur d’Alene metro area spend about $1.3B a year on rent and homeowner costs, $430.9M on groceries and $278.6M on food away from home. Relative to the U.S., household spending in the Coeur d’Alene metro area runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Which business types have the highest market scores in the Coeur d’Alene, ID metro area?
Of the business types scored in the Coeur d’Alene metro area, funeral homes (88); oil change and quick-lube shops (78); and clothing, shoe and laundry businesses (75) have the highest Groundwork market scores. For funeral homes, that ranks #9 of 377 scored metro areas.
How does the Coeur d’Alene, ID metro area compare with the U.S.?
Median household income in the Coeur d’Alene metro area is $81,861, in line with the U.S. median of $80,734. The population rose 11.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $518,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (3.3 times the U.S. rate) and lowest for clothing and shoe stores (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Coeur d’Alene metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Coeur d’Alene metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Coeur d’Alene metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Coeur d’Alene metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.