Small-town market profile · Idaho
Burley, ID area market data
Population, household spending and competition for 56 business types in the Burley area, each scored against other small-town markets.
- Population, 2025
- 49,308
- +6.2% since 2020
- Households
- 16,602
- Median household income
- $70,536
- +32.8% vs. 2015–2019, before inflation
- Median home value
- $272,800
- Jobs located here
- 21,674
- Highest market score
- 76
- Nail salons, #24 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Burley area by name and distance, and the households and spending within reach. Or open the report at the center of the Burley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 49,308 people live in the Burley area, in 16,602 households. Population estimates put the population change in the Burley area from 2020 to 2025 at +6.2%, faster than the U.S. (+3.1%). The median household income in the Burley area is $70,536 a year, 13% below the U.S. median of $80,734. That rose 32.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Burley area spend the most on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
The highest Groundwork market scores in the Burley area are for nail salons (76), property management companies (72) and child care centers and preschools (72). The Burley area ranks #24 of 387 scored small-town markets for nail salons.
The Burley area takes in 2 counties: Cassia County and Minidoka County. For its number of households, the Burley area has the most map listings, relative to the U.S., for gas stations (2.8 times the U.S. rate) and the fewest for real estate businesses (33% below the U.S. rate).
All 56 business types in the Burley area
Highest Groundwork market score first. Each score compares the Burley area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 76 | #24 of 387 | 6 | 3.6 | $2.5M | 152 | Under 3 |
| Property management | 72 | #17 of 180 | 5 | 3.0 | Index only | 99 | 4 |
| Child care and preschools | 72 | #58 of 454 | 6 | 3.6 | $1.5M | 147 | 14 |
| Primary care and pediatrics | 72 | #66 of 458 | 10 | 6.0 | $1.9M | 109 | 10 |
| Pet businesses | 71 | #53 of 527 | 21 | 12.6 | $686K | 78 | 7 |
| Landscaping and lawn care | 70 | #63 of 399 | 6 | 3.6 | $3.3M | 113 | 11 |
| Salons, barbers and spas | 69 | #58 of 538 | 61 | 36.7 | $249K | 117 | 8 |
| Martial arts and dance studios | 68 | #58 of 378 | 6 | 3.6 | $2.4M | 121 | 5 |
| HVAC and plumbing | 67 | #72 of 476 | 6 | 3.6 | $7.1M | 149 | 18 |
| Spas and skin care | 64 | #109 of 504 | 14 | 8.4 | $1.1M | 124 | Under 3 |
| Clothing, shoes and laundry | 63 | #155 of 536 | 27 | 16.3 | $995K | 113 | 5 |
| Optometrists and eye care | 62 | #116 of 400 | 7 | 4.2 | $2.8M | 89 | 3 |
| Veterinarians | 61 | #120 of 398 | 7 | 4.2 | $2.1M | 76 | 7 |
| Hair salons | 60 | #156 of 538 | 38 | 22.9 | $400K | 93 | 6 |
| Sit-down restaurants | 60 | #169 of 538 | 96 | 57.8 | $612K | 92 | 26 |
| Clothing and shoe stores | 60 | #186 of 536 | 22 | 13.3 | $1.2M | 96 | 5 |
| Lawn, cleaning and pest control | 59 | #146 of 481 | 9 | 5.4 | $2.2M | 131 | 29 |
| Home repair trades | 59 | #151 of 526 | 15 | 9.0 | $2.8M | 117 | 42 |
| Gyms, studios and classes | 58 | #175 of 535 | 23 | 13.9 | $636K | 96 | 10 |
| Car washes and detailing | 57 | #162 of 441 | 11 | 6.6 | $1.9M | 75 | 4 |
| Real estate | 57 | #170 of 536 | 43 | 25.9 | Index only | 148 | 24 |
| Grocery stores | 57 | #199 of 506 | 16 | 9.6 | $5.9M | 64 | 5 |
| Tire shops | 55 | #180 of 431 | 10 | 6.0 | $2.1M | 83 | 10 |
| Real estate agents and brokers | 55 | #192 of 533 | 37 | 22.3 | Index only | 137 | 15 |
| Gyms | 55 | #212 of 506 | 16 | 9.6 | $914K | 70 | 5 |
| Pizza | 55 | #212 of 520 | 16 | 9.6 | $3.7M | 72 | 32 |
| Restaurants and cafes | 53 | #238 of 538 | 177 | 106.6 | $332K | 90 | 72 |
| Grocery and convenience stores | 53 | #262 of 538 | 59 | 35.5 | $1.6M | 48 | 7 |
| Insurance agencies | 52 | #250 of 537 | 29 | 17.5 | $1.3M | 106 | 21 |
| Coffee shops and cafes | 49 | #272 of 529 | 17 | 10.2 | $3.5M | 93 | 14 |
| Auto repair and car care | 47 | #308 of 538 | 100 | 60.2 | $207K | 77 | 53 |
| Fast food and sandwich shops | 47 | #309 of 537 | 30 | 18.1 | $2M | 64 | 32 |
| Convenience stores | 47 | #318 of 529 | 26 | 15.7 | $3.7M | 46 | Under 3 |
| Bakeries and dessert shops | 44 | #318 of 507 | 17 | 10.2 | $3.5M | 83 | 14 |
| Gas stations | 44 | #337 of 536 | 50 | 30.1 | $1.1M | 45 | 30 |
| Doctors, dentists and clinics | 43 | #343 of 538 | 127 | 76.5 | $153K | 101 | 58 |
| Auto repair shops | 43 | #355 of 538 | 66 | 39.8 | $314K | 71 | 37 |
| Electricians | 41 | #200 of 295 | 7 | 4.2 | $6.1M | 51 | 20 |
| Chiropractors | 40 | #288 of 426 | 11 | 6.6 | $1.8M | 74 | 10 |
| Physical therapy | 36 | #309 of 400 | 16 | 9.6 | $1.2M | 51 | 8 |
| Dentists and orthodontists | 34 | #411 of 526 | 22 | 13.3 | $886K | 90 | 24 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.4 | $5.2M | 168 | 12 |
| Funeral homes | Not scored | Not scored | 4 | 2.4 | $554K | 82 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 1.8 | $5.1M | 269 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $9M | 72 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.8 | $6.6M | 64 | 3 |
| Pet stores | Not scored | Not scored | 3 | 1.8 | $4.8M | 106 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.2 | $7.2M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.2 | $21.3M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $14.6M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 15 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Burley area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.7M | $1,248 | 130 |
| Gasoline and other fuels | $54.1M | $3,260 | 126 |
| Food away from home | $58.8M | $3,540 | 87 |
| Groceries | $95M | $5,721 | 91 |
| Personal care products and services | $15.2M | $916 | 91 |
| Child care and other personal services | $8.9M | $533 | 92 |
| Memberships, classes and admissions | $14.6M | $881 | 90 |
| Medical and dental services | $19.5M | $1,174 | 91 |
| Pets | $14.4M | $868 | 95 |
| Clothing, shoes and related services | $26.9M | $1,618 | 79 |
| Vehicle insurance | $38.4M | $2,314 | 118 |
| Home repairs, maintenance and insurance | $42.5M | $2,562 | 85 |
| Lawn care, cleaning and other household services | $19.8M | $1,191 | 84 |
| Rent and homeowner costs | $275.8M | $16,614 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Burley area
- Population, 2025 estimate
- 49,308+6.2% since 2020
- Households
- 16,602
- Median age
- 35.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.3
- Land area
- 3,323 sq. mi.
- People per square mile
- 14
- Median household income
- $70,536+32.8% vs. 2015–2019, before inflation
- Average household income
- $89,920
- Median home value
- $272,800
- Jobs located here
- 21,674
- Daytime population
- 47,869Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Burley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Burley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Burley area 2
- Cassia County, ID25,483 people
- Minidoka County, ID22,208 people
Other markets based in Idaho 12
- Boise City, ID metro area811,115 people
- Coeur d’Alene, ID metro area181,996 people
- Idaho Falls, ID metro area165,361 people
- Twin Falls, ID metro area118,907 people
- Pocatello, ID metro area89,454 people
- Lewiston, ID-WA metro area65,164 people
- Rexburg, ID area68,561 people
- Sandpoint, ID area51,049 people
- Blackfoot, ID area49,664 people
- Moscow, ID area41,049 people
- Hailey, ID area31,433 people
- Mountain Home, ID area29,321 people
Questions
How fast is the Burley, ID area growing?
Population estimates put the Burley area at 49,308 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 16,602 households. Against the 2015–2019 survey, median household income rose 32.8%, before inflation.
How much do households in the Burley, ID area spend?
Households in the Burley area spend about $275.8M a year on rent and homeowner costs, $95M on groceries and $58.8M on food away from home. Relative to the U.S., household spending in the Burley area runs highest on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Which business types have the highest market scores in the Burley, ID area?
Of the business types scored in the Burley area, nail salons (76), property management companies (72) and child care centers and preschools (72) have the highest Groundwork market scores. For nail salons, that ranks #24 of 387 scored small-town markets.
How does the Burley, ID area compare with the U.S.?
Median household income in the Burley area is $70,536, 13% below the U.S. median of $80,734. The population rose 6.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $272,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.8 times the U.S. rate) and lowest for real estate businesses (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Burley area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Burley area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Burley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Burley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.